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ARTURO CUENLLAS
Innovation in hospitality management seminar
ARTURO CUENLLAS
            Innovation in hospitality management seminar




•   Experienced hotel General Manager, 20 years overall
    experience in the hotel industry –national and
    international. Working experience in luxury hotels,
    upscale hotels.
•   Extensive professional executive education- in the
    top 5 business schools in Europe: High Advanced
    Management Program at IESE Business School and
    Executive MBA at the IE business School.
•   Diploma in Hotel and Restaurant Management at
    Glion Hotel School (former Hosta) in Switzerland.
ARTURO CUENLLAS
Innovation in hospitality management seminar
ARTURO CUENLLAS
              Innovation in hospitality management seminar


Would you like to take the red pill?
ARTURO CUENLLAS
     Innovation in hospitality management seminar




HOTEL BUSINESS: NOT AS
PREDICTABLE AS BEFORE
ARTURO CUENLLAS
    Innovation in hospitality management seminar





ARTURO CUENLLAS
                    Innovation in hospitality management seminar



HOTEL DEVELOPMENT                HOTEL DEVELOPMENT
FEVER!!                          BOOM IN SPAIN ALONG
                                 WITH A REAL STATE
                                 BUBBLE




                                 HOTEL DEVELOPMENT AND BUSINESS
                                 WERE VERY ATTRACTIVE TO NEW
                                 INVESTORS AS
    HOTEL OVERSUPPLY             THE REAL STATE AND BUILDING BY
                                 THEMSELVES WOULD GENERATE CAPITAL
                                 GAINS.
ARTURO CUENLLAS
    Innovation in hospitality management seminar





ARTURO CUENLLAS
               Innovation in hospitality management seminar




            ITS IS GETTING MORE
      DIFFICULT…..
1rs




        CUSTOMERS          VS.                    HOTELS
ARTURO CUENLLAS
          Innovation in hospitality management seminar




2nd




      … LESS INCOME TO SPEND
ARTURO CUENLLAS
               Innovation in hospitality management seminar




      HOSPITALITY INDUSTRY: MAINLY A
                      MARKET
3rd
ARTURO CUENLLAS
            Innovation in hospitality management seminar




        PRICES GO DOWN BUT
      OPERATIONAL COSTS GO UP!
4th
ARTURO CUENLLAS
             Innovation in hospitality management seminar




      SOCIAL MEDIA AND INTERNET:

5th
ARTURO CUENLLAS
             Innovation in hospitality management seminar




         BARGAINING POWER OF
      CUSTOMERS AND DISTRIBUTION
6th           CHANNELS
ARTURO CUENLLAS
          Innovation in hospitality management seminar




      CUSTOMER EVOLUTION

7th
ARTURO CUENLLAS
    Innovation in hospitality management seminar





ARTURO CUENLLAS
Innovation in hospitality management seminar




                                        LABOUR


                                       SERVICES


                                        QUALITY
ARTURO CUENLLAS
   Innovation in hospitality management seminar




COMMAND-AND-CONTROL
ARTURO CUENLLAS
Innovation in hospitality management seminar




           • TO LOWER PRICES IN A
             COMMODITY MARKET
             IMPLIES CUTTING COSTS
             ALONE WITH QUALITY AND
             ORGANIZATION
             CAPABILITIES.
           • BY DOING SO,



                      .
ARTURO CUENLLAS
    Innovation in hospitality management seminar





ARTURO CUENLLAS
                  Innovation in hospitality management seminar



To the origins: What is management and the
main purpose of management?




   The first resource of a manager is: PEOPLE!
ARTURO CUENLLAS
                Innovation in hospitality management seminar




Innovation also happens through continuous
work improvement
ARTURO CUENLLAS
               Innovation in hospitality management seminar



How is the process of continuous job
improvement happen?
ARTURO CUENLLAS
            Innovation in hospitality management seminar




Two financial purposes of
innovation:

1. HOW COULD WE INCREASE
   OUR REVENUESBY
   PROVIDING MORE VALUE
   TO GUESTS?


1. HOW COULD WE REDUCE
   OPERATIONAL COSTS –OR
   BETTER OPTIMIZE THEM?
ARTURO CUENLLAS
    Innovation in hospitality management seminar





ARTURO CUENLLAS
           Innovation in hospitality management seminar




KNOW-HOW     VERSUS              KNOW-WHAT
ARTURO CUENLLAS
         Innovation in hospitality management seminar




 COLLECTIVE MANAGEMENT
 IN HOSPITALITY (C-M)




                              Butterfly effect?
ARTURO CUENLLAS
                             Innovation in hospitality management seminar


1.   THE VISION: A SHARED VISION

2.   LEADERSHIP NEEDED
                                                                            STRUCTURAL
3.   HR: THE RIGHT EMPLOYEE ATTITUDES, CAPABILITIES AND VALUES

4.   THE IMPORTANCE OF THE ORGANIZATIONAL TEAM

5.   SERVICE FEEDBACK AND IN-TEAM ANALYSIS

6.   IN-TEAM DIALOGUES

7.   RECOGNIZING INDIVIDUAL ERRORS. MISTAKES SHARING AND                     METHOD
     LEARNING THROUGH ERROS

1.   IN ACTION WORKING AND IMPROVEMENTS.

1.   OPEN-BOOK MANANAGEMENT: HOW TO SHARE FINANCIAL
     OBJECTIVES. A PRACTICAL METHOD OF COST REDUCTION AND COST
     OPTIMIZATION IN-TEAM

1.   MERGE STRATEGIES

2.   THE COMPANY INTRANET AND COMMUNITY MANAGER .                       STRATEGICAL
ARTURO CUENLLAS
              Innovation in hospitality management seminar



 THE VISION                                I. STRUCTURAL



 A VISION
ARTURO CUENLLAS
                          Innovation in hospitality management seminar



   THE VISION                                          I. STRUCTURAL




A SHARED VISION: to create a hotel organization that seeks
innovation providing more value to guests; and that constantly
learns through its operations, managers and service workers.
ARTURO CUENLLAS
                       Innovation in hospitality management seminar



THE LEADESHIP NEEDED                                I. STRUCTURAL


        LEADERSHIP NEEDED
ARTURO CUENLLAS
                       Innovation in hospitality management seminar



THE LEADESHIP NEEDED                                I. STRUCTURAL
ARTURO CUENLLAS
                   Innovation in hospitality management seminar



KNOWLEDGE WORKER                                I. STRUCTURAL



 THE RIGHT
 EMPLOYEES
ARTURO CUENLLAS
                   Innovation in hospitality management seminar



KNOWLEDGE WORKER                                I. STRUCTURAL




                                             ATTITUDES
                                                 &
                                               SKILLS
ARTURO CUENLLAS
              Innovation in hospitality management seminar



A REAL TEAM                                I. STRUCTURAL



 THE IMPORTANCE OF
 THE TEAM
ARTURO CUENLLAS
              Innovation in hospitality management seminar


A REAL TEAM                                I. STRUCTURAL
ARTURO CUENLLAS
                   Innovation in hospitality management seminar



GUEST S FEEDBACK                            II. WORKING METHOD



 GUEST S FEEDBACK AT
   THE MOMENT OF SEVICE
ARTURO CUENLLAS
               Innovation in hospitality management seminar



ON-DIALOGUES                            II. WORKING METHOD



 ON-DIALOGUES
ARTURO CUENLLAS
                  Innovation in hospitality management seminar



ADMITTIN ERRORS                            II. WORKING METHOD



 ADMITTING ERRORS
ARTURO CUENLLAS
             Innovation in hospitality management seminar



 IN-ACTION                            II. WORKING METHOD



 IN-ACTION
ARTURO CUENLLAS
                  Innovation in hospitality management seminar



OPEN-BOOK-MANAGEMENT                       II. WORKING METHOD



   OPEN-BOOK-
    MANAGEMENT
ARTURO CUENLLAS
                   Innovation in hospitality management seminar



OPEN-BOOK-MANAGEMENT                        II. WORKING METHOD

    SAVING COSTS
ARTURO CUENLLAS
                   Innovation in hospitality management seminar



MERGE STRATEGIES                               III. STRATEGICAL



 MERGE STRATEGIES
FROM UNEXPECTED
OPPORTUNITIES
ARTURO CUENLLAS
                Innovation in hospitality management seminar



 THE INTRANET                               III. STRATEGICAL



 THE INTRANET AND
 THE I-COMMUNITY
 MANAGER

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Hotel business challenges and innovation opportunities

  • 1. ARTURO CUENLLAS Innovation in hospitality management seminar
  • 2. ARTURO CUENLLAS Innovation in hospitality management seminar • Experienced hotel General Manager, 20 years overall experience in the hotel industry –national and international. Working experience in luxury hotels, upscale hotels. • Extensive professional executive education- in the top 5 business schools in Europe: High Advanced Management Program at IESE Business School and Executive MBA at the IE business School. • Diploma in Hotel and Restaurant Management at Glion Hotel School (former Hosta) in Switzerland.
  • 3. ARTURO CUENLLAS Innovation in hospitality management seminar
  • 4. ARTURO CUENLLAS Innovation in hospitality management seminar Would you like to take the red pill?
  • 5. ARTURO CUENLLAS Innovation in hospitality management seminar HOTEL BUSINESS: NOT AS PREDICTABLE AS BEFORE
  • 6. ARTURO CUENLLAS Innovation in hospitality management seminar 
  • 7. ARTURO CUENLLAS Innovation in hospitality management seminar HOTEL DEVELOPMENT HOTEL DEVELOPMENT FEVER!! BOOM IN SPAIN ALONG WITH A REAL STATE BUBBLE HOTEL DEVELOPMENT AND BUSINESS WERE VERY ATTRACTIVE TO NEW INVESTORS AS HOTEL OVERSUPPLY THE REAL STATE AND BUILDING BY THEMSELVES WOULD GENERATE CAPITAL GAINS.
  • 8. ARTURO CUENLLAS Innovation in hospitality management seminar 
  • 9. ARTURO CUENLLAS Innovation in hospitality management seminar ITS IS GETTING MORE DIFFICULT….. 1rs CUSTOMERS VS. HOTELS
  • 10. ARTURO CUENLLAS Innovation in hospitality management seminar 2nd … LESS INCOME TO SPEND
  • 11. ARTURO CUENLLAS Innovation in hospitality management seminar HOSPITALITY INDUSTRY: MAINLY A MARKET 3rd
  • 12. ARTURO CUENLLAS Innovation in hospitality management seminar PRICES GO DOWN BUT OPERATIONAL COSTS GO UP! 4th
  • 13. ARTURO CUENLLAS Innovation in hospitality management seminar SOCIAL MEDIA AND INTERNET: 5th
  • 14. ARTURO CUENLLAS Innovation in hospitality management seminar BARGAINING POWER OF CUSTOMERS AND DISTRIBUTION 6th CHANNELS
  • 15. ARTURO CUENLLAS Innovation in hospitality management seminar CUSTOMER EVOLUTION 7th
  • 16. ARTURO CUENLLAS Innovation in hospitality management seminar 
  • 17. ARTURO CUENLLAS Innovation in hospitality management seminar LABOUR SERVICES QUALITY
  • 18. ARTURO CUENLLAS Innovation in hospitality management seminar COMMAND-AND-CONTROL
  • 19. ARTURO CUENLLAS Innovation in hospitality management seminar • TO LOWER PRICES IN A COMMODITY MARKET IMPLIES CUTTING COSTS ALONE WITH QUALITY AND ORGANIZATION CAPABILITIES. • BY DOING SO, .
  • 20. ARTURO CUENLLAS Innovation in hospitality management seminar 
  • 21. ARTURO CUENLLAS Innovation in hospitality management seminar To the origins: What is management and the main purpose of management? The first resource of a manager is: PEOPLE!
  • 22. ARTURO CUENLLAS Innovation in hospitality management seminar Innovation also happens through continuous work improvement
  • 23. ARTURO CUENLLAS Innovation in hospitality management seminar How is the process of continuous job improvement happen?
  • 24. ARTURO CUENLLAS Innovation in hospitality management seminar Two financial purposes of innovation: 1. HOW COULD WE INCREASE OUR REVENUESBY PROVIDING MORE VALUE TO GUESTS? 1. HOW COULD WE REDUCE OPERATIONAL COSTS –OR BETTER OPTIMIZE THEM?
  • 25. ARTURO CUENLLAS Innovation in hospitality management seminar 
  • 26. ARTURO CUENLLAS Innovation in hospitality management seminar KNOW-HOW VERSUS KNOW-WHAT
  • 27. ARTURO CUENLLAS Innovation in hospitality management seminar  COLLECTIVE MANAGEMENT IN HOSPITALITY (C-M) Butterfly effect?
  • 28. ARTURO CUENLLAS Innovation in hospitality management seminar 1. THE VISION: A SHARED VISION 2. LEADERSHIP NEEDED STRUCTURAL 3. HR: THE RIGHT EMPLOYEE ATTITUDES, CAPABILITIES AND VALUES 4. THE IMPORTANCE OF THE ORGANIZATIONAL TEAM 5. SERVICE FEEDBACK AND IN-TEAM ANALYSIS 6. IN-TEAM DIALOGUES 7. RECOGNIZING INDIVIDUAL ERRORS. MISTAKES SHARING AND METHOD LEARNING THROUGH ERROS 1. IN ACTION WORKING AND IMPROVEMENTS. 1. OPEN-BOOK MANANAGEMENT: HOW TO SHARE FINANCIAL OBJECTIVES. A PRACTICAL METHOD OF COST REDUCTION AND COST OPTIMIZATION IN-TEAM 1. MERGE STRATEGIES 2. THE COMPANY INTRANET AND COMMUNITY MANAGER . STRATEGICAL
  • 29. ARTURO CUENLLAS Innovation in hospitality management seminar THE VISION I. STRUCTURAL  A VISION
  • 30. ARTURO CUENLLAS Innovation in hospitality management seminar THE VISION I. STRUCTURAL A SHARED VISION: to create a hotel organization that seeks innovation providing more value to guests; and that constantly learns through its operations, managers and service workers.
  • 31. ARTURO CUENLLAS Innovation in hospitality management seminar THE LEADESHIP NEEDED I. STRUCTURAL  LEADERSHIP NEEDED
  • 32. ARTURO CUENLLAS Innovation in hospitality management seminar THE LEADESHIP NEEDED I. STRUCTURAL
  • 33. ARTURO CUENLLAS Innovation in hospitality management seminar KNOWLEDGE WORKER I. STRUCTURAL  THE RIGHT EMPLOYEES
  • 34. ARTURO CUENLLAS Innovation in hospitality management seminar KNOWLEDGE WORKER I. STRUCTURAL ATTITUDES & SKILLS
  • 35. ARTURO CUENLLAS Innovation in hospitality management seminar A REAL TEAM I. STRUCTURAL  THE IMPORTANCE OF THE TEAM
  • 36. ARTURO CUENLLAS Innovation in hospitality management seminar A REAL TEAM I. STRUCTURAL
  • 37. ARTURO CUENLLAS Innovation in hospitality management seminar GUEST S FEEDBACK II. WORKING METHOD  GUEST S FEEDBACK AT THE MOMENT OF SEVICE
  • 38. ARTURO CUENLLAS Innovation in hospitality management seminar ON-DIALOGUES II. WORKING METHOD  ON-DIALOGUES
  • 39. ARTURO CUENLLAS Innovation in hospitality management seminar ADMITTIN ERRORS II. WORKING METHOD  ADMITTING ERRORS
  • 40. ARTURO CUENLLAS Innovation in hospitality management seminar IN-ACTION II. WORKING METHOD  IN-ACTION
  • 41. ARTURO CUENLLAS Innovation in hospitality management seminar OPEN-BOOK-MANAGEMENT II. WORKING METHOD  OPEN-BOOK- MANAGEMENT
  • 42. ARTURO CUENLLAS Innovation in hospitality management seminar OPEN-BOOK-MANAGEMENT II. WORKING METHOD SAVING COSTS
  • 43. ARTURO CUENLLAS Innovation in hospitality management seminar MERGE STRATEGIES III. STRATEGICAL  MERGE STRATEGIES FROM UNEXPECTED OPPORTUNITIES
  • 44. ARTURO CUENLLAS Innovation in hospitality management seminar THE INTRANET III. STRATEGICAL  THE INTRANET AND THE I-COMMUNITY MANAGER