Arturo Cuenllas has over 20 years of experience in the hotel industry and has given seminars on innovation in hospitality management. The document outlines his seminar which discusses how the hotel industry is less predictable now due to factors like oversupply, decreasing customer income, increasing bargaining power of customers, and social media. It advocates for a collective management approach where there is a shared vision for innovation, leadership, investing in the right employee skills and attitudes, valuing teamwork, incorporating guest feedback, admitting mistakes, and using open-book management of finances.
2. ARTURO CUENLLAS
Innovation in hospitality management seminar
• Experienced hotel General Manager, 20 years overall
experience in the hotel industry –national and
international. Working experience in luxury hotels,
upscale hotels.
• Extensive professional executive education- in the
top 5 business schools in Europe: High Advanced
Management Program at IESE Business School and
Executive MBA at the IE business School.
• Diploma in Hotel and Restaurant Management at
Glion Hotel School (former Hosta) in Switzerland.
4. ARTURO CUENLLAS
Innovation in hospitality management seminar
Would you like to take the red pill?
5. ARTURO CUENLLAS
Innovation in hospitality management seminar
HOTEL BUSINESS: NOT AS
PREDICTABLE AS BEFORE
6. ARTURO CUENLLAS
Innovation in hospitality management seminar
7. ARTURO CUENLLAS
Innovation in hospitality management seminar
HOTEL DEVELOPMENT HOTEL DEVELOPMENT
FEVER!! BOOM IN SPAIN ALONG
WITH A REAL STATE
BUBBLE
HOTEL DEVELOPMENT AND BUSINESS
WERE VERY ATTRACTIVE TO NEW
INVESTORS AS
HOTEL OVERSUPPLY THE REAL STATE AND BUILDING BY
THEMSELVES WOULD GENERATE CAPITAL
GAINS.
8. ARTURO CUENLLAS
Innovation in hospitality management seminar
9. ARTURO CUENLLAS
Innovation in hospitality management seminar
ITS IS GETTING MORE
DIFFICULT…..
1rs
CUSTOMERS VS. HOTELS
10. ARTURO CUENLLAS
Innovation in hospitality management seminar
2nd
… LESS INCOME TO SPEND
11. ARTURO CUENLLAS
Innovation in hospitality management seminar
HOSPITALITY INDUSTRY: MAINLY A
MARKET
3rd
12. ARTURO CUENLLAS
Innovation in hospitality management seminar
PRICES GO DOWN BUT
OPERATIONAL COSTS GO UP!
4th
13. ARTURO CUENLLAS
Innovation in hospitality management seminar
SOCIAL MEDIA AND INTERNET:
5th
14. ARTURO CUENLLAS
Innovation in hospitality management seminar
BARGAINING POWER OF
CUSTOMERS AND DISTRIBUTION
6th CHANNELS
18. ARTURO CUENLLAS
Innovation in hospitality management seminar
COMMAND-AND-CONTROL
19. ARTURO CUENLLAS
Innovation in hospitality management seminar
• TO LOWER PRICES IN A
COMMODITY MARKET
IMPLIES CUTTING COSTS
ALONE WITH QUALITY AND
ORGANIZATION
CAPABILITIES.
• BY DOING SO,
.
20. ARTURO CUENLLAS
Innovation in hospitality management seminar
21. ARTURO CUENLLAS
Innovation in hospitality management seminar
To the origins: What is management and the
main purpose of management?
The first resource of a manager is: PEOPLE!
22. ARTURO CUENLLAS
Innovation in hospitality management seminar
Innovation also happens through continuous
work improvement
23. ARTURO CUENLLAS
Innovation in hospitality management seminar
How is the process of continuous job
improvement happen?
24. ARTURO CUENLLAS
Innovation in hospitality management seminar
Two financial purposes of
innovation:
1. HOW COULD WE INCREASE
OUR REVENUESBY
PROVIDING MORE VALUE
TO GUESTS?
1. HOW COULD WE REDUCE
OPERATIONAL COSTS –OR
BETTER OPTIMIZE THEM?
25. ARTURO CUENLLAS
Innovation in hospitality management seminar
26. ARTURO CUENLLAS
Innovation in hospitality management seminar
KNOW-HOW VERSUS KNOW-WHAT
27. ARTURO CUENLLAS
Innovation in hospitality management seminar
COLLECTIVE MANAGEMENT
IN HOSPITALITY (C-M)
Butterfly effect?
28. ARTURO CUENLLAS
Innovation in hospitality management seminar
1. THE VISION: A SHARED VISION
2. LEADERSHIP NEEDED
STRUCTURAL
3. HR: THE RIGHT EMPLOYEE ATTITUDES, CAPABILITIES AND VALUES
4. THE IMPORTANCE OF THE ORGANIZATIONAL TEAM
5. SERVICE FEEDBACK AND IN-TEAM ANALYSIS
6. IN-TEAM DIALOGUES
7. RECOGNIZING INDIVIDUAL ERRORS. MISTAKES SHARING AND METHOD
LEARNING THROUGH ERROS
1. IN ACTION WORKING AND IMPROVEMENTS.
1. OPEN-BOOK MANANAGEMENT: HOW TO SHARE FINANCIAL
OBJECTIVES. A PRACTICAL METHOD OF COST REDUCTION AND COST
OPTIMIZATION IN-TEAM
1. MERGE STRATEGIES
2. THE COMPANY INTRANET AND COMMUNITY MANAGER . STRATEGICAL
29. ARTURO CUENLLAS
Innovation in hospitality management seminar
THE VISION I. STRUCTURAL
A VISION
30. ARTURO CUENLLAS
Innovation in hospitality management seminar
THE VISION I. STRUCTURAL
A SHARED VISION: to create a hotel organization that seeks
innovation providing more value to guests; and that constantly
learns through its operations, managers and service workers.
31. ARTURO CUENLLAS
Innovation in hospitality management seminar
THE LEADESHIP NEEDED I. STRUCTURAL
LEADERSHIP NEEDED
32. ARTURO CUENLLAS
Innovation in hospitality management seminar
THE LEADESHIP NEEDED I. STRUCTURAL
33. ARTURO CUENLLAS
Innovation in hospitality management seminar
KNOWLEDGE WORKER I. STRUCTURAL
THE RIGHT
EMPLOYEES
34. ARTURO CUENLLAS
Innovation in hospitality management seminar
KNOWLEDGE WORKER I. STRUCTURAL
ATTITUDES
&
SKILLS
35. ARTURO CUENLLAS
Innovation in hospitality management seminar
A REAL TEAM I. STRUCTURAL
THE IMPORTANCE OF
THE TEAM
36. ARTURO CUENLLAS
Innovation in hospitality management seminar
A REAL TEAM I. STRUCTURAL
37. ARTURO CUENLLAS
Innovation in hospitality management seminar
GUEST S FEEDBACK II. WORKING METHOD
GUEST S FEEDBACK AT
THE MOMENT OF SEVICE
38. ARTURO CUENLLAS
Innovation in hospitality management seminar
ON-DIALOGUES II. WORKING METHOD
ON-DIALOGUES
39. ARTURO CUENLLAS
Innovation in hospitality management seminar
ADMITTIN ERRORS II. WORKING METHOD
ADMITTING ERRORS
40. ARTURO CUENLLAS
Innovation in hospitality management seminar
IN-ACTION II. WORKING METHOD
IN-ACTION
41. ARTURO CUENLLAS
Innovation in hospitality management seminar
OPEN-BOOK-MANAGEMENT II. WORKING METHOD
OPEN-BOOK-
MANAGEMENT
42. ARTURO CUENLLAS
Innovation in hospitality management seminar
OPEN-BOOK-MANAGEMENT II. WORKING METHOD
SAVING COSTS
43. ARTURO CUENLLAS
Innovation in hospitality management seminar
MERGE STRATEGIES III. STRATEGICAL
MERGE STRATEGIES
FROM UNEXPECTED
OPPORTUNITIES
44. ARTURO CUENLLAS
Innovation in hospitality management seminar
THE INTRANET III. STRATEGICAL
THE INTRANET AND
THE I-COMMUNITY
MANAGER