This document provides guidance on developing evaluation questions to measure the inputs, outputs, and outcomes of a project. It instructs the reader to consider how each input can be counted or evaluated, and provides an example question about measuring the number of audience-tested messages developed. For outputs, it suggests measuring things like social media engagement. Example questions are provided to evaluate the number of tweets posted and retweets received. Outcomes may be harder to measure, so the document advises linking evaluation questions to previously established objectives. Resources on program evaluation from the CDC and WK Kellogg Foundation are also listed.