1 in 2 DIE From Prostitution Related Circumstances Monet, V. (2012). “Prostitution Dangerous to Women?” Student Example of Persuasive Speech PowerPoint slides. Please use only as a guide! Is the World’s Oldest Profession Costing YOU? Prostitutes: Do They Suffer? New statistics about prostitution Prostitution: Do You Pay the Price? Costs to cities and you Prostitution: Are You Affected? Is there human violence? Prostitutes: Do They Suffer? Sloan, L. (2011). “Prostitution Should Be Decriminalized?” Prostitutes earn 90% of the money paid by customers ALL prostitutes now use condoms during sex Prostitutes have a choice of how they earn a living 60%= Of earnings prostitutes pay to their pimps 73% = Customers pay more NOT to use a condom 87% = Prostitutes want to quit but are afraid of their pimp Student Example of Persuasive Speech PowerPoint slides. Please use only as a guide! Prostitution: Do YOU Pay the Price? Bullough, B. & Bullough, V. (2011). “Women and Prostitution” Orlando 18 mil Orlando Money Spent on Controlling Prostitution Per Year in Millions 18 Chicago 36 mil Chicago Money Spent on Controlling Prostitution Per Year in Millions 36 New York 49 mil New York Money Spent on Controlling Prostitution Per Year in Millions 48 Los Angelos 98 mil Los Angeles Money Spent on Controlling Prostitution Per Year in Millions 97 Cities In Millions Prostitution: Are YOU Affected by Legalization? Youngs, D. (2012). “Safer sex in the city.” 93% = STDs 80% = Beaten 50% = Killed Example displays 3 fear appeal pictures animated to show with statistics After hearing this speech, I ______ will go to Tallahassee today and lobby for legislation against prostitution. Petition to FL Governor We the undersigned ask that prostitution not be legalized in the state of Florida. _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ I ________ will sign this petition today to the FL Governor against prostitution in Florida by 2014. “Don't raise your voice improve your argument.” – Desmond Tutu “I do not agree with what you have to say, but I'll defend to the death your right to say it.” - Voltaire "The less people know, the more they yell.” — Seth Godin Persuasion Informative vs. Persuasive BBC Documentary 1:15 to 2:30 https://www.youtube.com/watch?v=qZv8EQpMWNA Black Fish http://www.youtube.com/watch?v=fLOeH-Oq_1Y Persuasive Speech Explain Narrative as Persuasion Strategies for Appearing Less Biased Review The Elaboration Likelihood Model Utilize Inoculation = 2-sided with refute Implement Call to Action = Foot- in –door / Door-in-face Delivery = Immediacy Dynamism Likability 3 Elaboration Likelihood Model Speech and Speaker motivated and able not motivated or not able Audience Cent ...

1. 1 in 2 DIE From Prostitution Related Circumstances Monet,
V. (2012). “Prostitution Dangerous to Women?”
Student Example of Persuasive Speech PowerPoint slides.
Please use only as a guide!
Is the World’s Oldest Profession Costing YOU?
Prostitutes: Do They Suffer?
New statistics about prostitution
Prostitution: Do You Pay the Price?
Costs to cities and you
Prostitution: Are You Affected?
Is there human violence?
Prostitutes: Do They Suffer?
Sloan, L. (2011). “Prostitution Should Be Decriminalized?”
Prostitutes earn 90% of the money paid by customers
ALL prostitutes now use condoms during sex
Prostitutes have a choice of how they earn a living

2. 60%= Of earnings prostitutes
pay to their pimps
73% = Customers pay
more NOT to use a condom
87% = Prostitutes want to quit but are afraid of their pimp
Student Example of Persuasive Speech PowerPoint slides.
Please use only as a guide!
Prostitution: Do YOU Pay the Price?
Bullough, B. & Bullough, V. (2011). “Women and Prostitution”
Orlando
18 mil
Orlando
Money Spent on Controlling Prostitution Per Year in Millions
18 Chicago
36 mil
Chicago
Money Spent on Controlling Prostitution Per Year in Millions
36 New York
49 mil
New York
Money Spent on Controlling Prostitution Per Year in Millions
48 Los Angelos
98 mil

3. Los Angeles
Money Spent on Controlling Prostitution Per Year in Millions
97
Cities
In Millions
Prostitution: Are YOU Affected by Legalization?
Youngs, D. (2012). “Safer sex in the city.”
93% = STDs
80% = Beaten
50% = Killed
Example displays 3 fear appeal pictures animated to show with
statistics
After hearing this speech, I ______ will go to Tallahassee
today and lobby for legislation against prostitution.
Petition to FL Governor
We the undersigned ask that prostitution not be legalized in the
state of Florida.
_____________________________________________________
_____________________________________________________
_____________________________________________________

4. _____________________________________________________
_________________________________________________
I ________ will sign this petition today to the FL Governor
against prostitution in Florida by 2014.
“Don't raise your voice improve your argument.” – Desmond
Tutu
“I do not agree with what you have to say, but I'll defend to the
death your right to say it.” - Voltaire
"The less people know, the more they yell.” — Seth Godin
Persuasion
Informative vs. Persuasive
BBC Documentary 1:15 to 2:30
https://www.youtube.com/watch?v=qZv8EQpMWNA
Black Fish
http://www.youtube.com/watch?v=fLOeH-Oq_1Y
Persuasive Speech
Explain Narrative as Persuasion

5. Strategies for Appearing Less Biased
Review The Elaboration Likelihood Model
Utilize Inoculation = 2-sided with refute
Implement Call to Action = Foot- in –door / Door-in-face
Delivery = Immediacy
Dynamism
Likability
3
Elaboration Likelihood Model
Speech and
Speaker
motivated
and able
not
motivated or
not able
Audience
Central =
Peripheral =
Route
More Resistant
Less Resistant
Results
Facts and logic
Fear appeals
Source Credibility
(Petty & Cacioppo, 1980s)

6. 4
Opening with Impact
Topic Choice
Controversial = two-sided
Topic = 2 types
Topic =Attitude
Topic = Behavior change
Topic = familiar to audience
Open with Impact- Narrative
Create an audience emotional response
Visual Imagery = focus on details of event
Opening Statistic
Use both Central and Peripheral
Use facts to create a fear appeal
Use real-life Pictures
5
Narrative as Persuasion
Humans Love Stories
Ex. Children’s Stories
When have you been influenced by a story?
People who hear narratives-
Engage in less counter arguing
Their beliefs are influenced without their conscious awareness-

7. Ethical?
- Used Car Salesman
- Organ Donation
- Twilight
Combined Approach-
Often combined with a reinforcing non-narrative message
(Singhal & Rogers, 1999)
Narrative as Persuasion Examples
Student Examples
Jere Burns Monologue- Breaking Bad
https://www.youtube.com/watch?v=9zmOl3YW2lw
Blood Diamond Movie Clip
https://www.youtube.com/watch?v=ygU3F1ho3gg
Do you have another example?
Please close your eyes and imagine…
- You’re sitting in a chair next to an old metal bed. You see a
figure that is not a familiar figure anymore… an emaciated,
lifeless body, grey skin, and sunken eyes
You can feel a deathly cold, icy hand laying motionless in
yours.
- You look up toward the bed and see the pale, lifeless face of
your precious
loved one, drained of its color and its life, and grimace
with pain.
- He/she no longer speaks, and the only sounds you hear are the

8. gurgling,
wheezing, and gasping for air coming from his/her lungs,
as he/she
struggles to capture his last breaths.
Then, the wheezing stops as your loved one slowly gives up the
battle.
Note- This will be verbal not a slide
Your Goal = Create an Experience for your audience as this can
create up to 90% retention
An example of imagery using descriptive, visual content that
creates an emotional response from the audience!
8
Narrative Tips and Guidelines
Your narrative should be about 1-2 minutes long
Include visual imagery, allow your audience to picture what you
are describing
Create an emotional response
It usually works best if you put the person in the position of the
narrative
You can create a hypothetical narrative, a narrative of your own
life experience or tell someone else’s story (requires you to tell
us whose story you are telling if it is someone else’s)
If you are telling an animal narrative, use a human perspective,
AKA don’t say “Imagine you are a cow”
485,000 Yearly Smoking deaths
20% more than road accidents, poisoning and overdoses,
accidents, murder, suicide and HIV COMBINED

9. www.smokingfacts.gov, (2012) Smoking Facts Sheet
Student Example of using central and peripheral route
information
Where is the Logos, Ethos, Pathos?
10
Thesis Statement
Thesis- Delivery – move to the middle to create “likability”
Review Specific Purpose =“What I will
speak about today…” State your
specific purpose
Why should your Audience listen?
“By the end of my speech you will learn information that will
help you take
action to enhance your life and the life of a loved one” (must
make the gain personal)
Don’t give your side away in your thesis!
Extemporaneous delivery
Create “Likability” with audience
Audience Immediacy
Move forward = interact
Maintain eye contact
11

10. Topic and main points
Title Wording = Use question form to increase-
likability, source credibility and appear unbiased
Avoid Bias- “prejudice in favor of or against one thing, person,
or group compared with another, usually in a way considered to
be unfair”
Advertise your main point content
Use persuasive appeals – “you will learn important…
Can you count how many times those in the white shirts pass the
ball?
http://www.upworthy.com/if-youre-one-of-the-01-of-the-
population-who-can-pass-this-test-then-i-still-think-youre-
lying?c=ufb1
Preview of Main Points
Minimize Audience Rejection of Speaker
Use Unbiased Main-Point Title Wording
Abortion is MURDER! OR
Abortion: Life or Choice?
Smoking Will KILL You! OR
To Smoke or Not to Smoke?
YOU MUST VOTE! OR
Does Your Vote Count?
13
Content and Visual Aids
Visual Aids = Persuasive Construction
3 Required Parts

11. Graph = statistical picture
Inoculation = 2 sided w/ refute
Fear Appeal = Create urgency
Real - Life Pictures
4 Scholarly Sources = Source Credibility
Orally cite and qualify citations
Message Quality
Form Arguments refuting opposition’s position
Speech content = consequences to audience if they don’t
change attitudes or behaviors
Omit information reviewing solutions or that doesn’t benefit
your position
14
Persuasive Construction and Inoculation Theory
McGuire (1961)
Medical Model
Flu vaccine
Elaboration Likelihood
Source credibility = content covers both sides

12. Process
Warn the receiver of an impending attack
Give dose of counter-argument
Defend the attitude or belief
Refute with stronger argument
Quantify information
Cite source of information
Don’t use opinions
Example from We Are Marshall -
http://www.youtube.com/watch?v=IEL8PYu4RR4&feature=relat
ed
15
WOULD IT SAVE LIVES?
James Smith, (2010) Gun Control
Guns are kept in locked cabinets and unloaded
48% of guns are left loaded and easily accessed
Most guns purchased by criminals were illegally sold
53% guns used were purchased legally
Most shootings are by random people
70% shootings are by people known by the injured or dead
person
Example of Inoculation – 2 sided with numeric refute
16
TITLE?
Author, (YEAR) Title

13. Left Side
Myths
Opposing Arguments
My Opponent would say
A Counter Argument
Many People Believe
They Say
Misguided
Misled to Believe
Right Side
Facts
Truth
Statistics
We Know
In Reality
In Contrast
The Research tell us
17
Example of graph slide = Is this a persuasive graph? Why?
18
Directed Assaults by Decade - 1960 to 2000
Directed Assaults by Decade, 1900-2008
19 Mil
25 Mil
40 Mil
79 Mil
83 Mil

14. 1960s 1970s 1980s 1990s 2000s 19 25 40
79 83
In Decades
In Millions
Prostitution: Are YOU Affected by Legalization?
Youngs, D. (2012). “Safer sex in the city.”
93% = STDs
80% = Beaten
50% = Killed
Example - 3 fear appeal pictures animated to show with
statistics
Warning! You will lose your audience if your photos are
inappropriate or too graphic.
https://www.youtube.com/watch?v=QZJYAOrqsA8
Persuasive Delivery
Likability = Immediacy
Dynamic - volume variations
Sell versus tell information
Personal- Storytelling
Relevant
Nonverbal (Burgoon, Birk & Pfau, 1995)
Eye contact

15. Large gestures
Zone of Interaction – immediacy
Movement – forward
21
Conclusion = FID, DIF, Call to Action
Speech Closing
Call to Action
Petition, promissory or pledge
statement, donation
Ask for action vs. thinking about
Immediate (within a day or week)
Include different types of audience
and multiple situations
Compliance Gaining Strategies
Changing people’s actual behaviors not just their attitudes
Foot in the door (FID)
(Freedman & Fraser, 1966)
Door in the face (DIF)
Time = 6 to 7 minutes
22

16. Compliance Gaining
Understanding Compliance Gaining
https://www.youtube.com/watch?v=cFdCzN7RYbw
Penny and Sheldon exchange gifts 1-
http://www.youtube.com/watch?v=H7xw-oDjwXQ - Stop at 45
seconds
Penny and Sheldon exchange gifts 2-
http://www.youtube.com/watch?v=FpGkLzGl1CI
Catch me if you can
http://www.youtube.com/watch?v=CiXTwfipyqk
Catch me if you can sub video
https://www.youtube.com/watch?v=KAeAqaA0Llg
Foot - in - the - Door
(Freedman & Fraser, 1966)
Based on the Cognitive Dissonance Theory
(Leon Festinger, 1957)
- Humans need to align beliefs with behaviors and if not
they experience dissonance
How Foot-in-the-Door Works-
Make a small request
Get audience to agree
Make larger request
This increases the likelihood of compliance
Call to Action - petition, promissory note

17. 25
If you agree, will you plege…
I ___________, will wear my seat belt while driving or riding in
a vehicle today and will ask my passengers to buckle up this
week!
By a show of hands how many of you now agree that wearing
seat belts is important?
Student Example of Foot-in-the-Door
26
Door - in - the - Face
Also Based on the Cognitive Dissonance Theory
How Door-in-the-Face Works-
Make a large request,
Get the audience to say “no”
Reduce request
This increases the likelihood of compliance
Use before call to action - petition, promissory
27
I __________will go home and get rid of all weapons in my

18. home. I will then go to each neighbor and insist they also rid
their homes of all weapons this week.
I _____________if I own a gun, I will go home and remove all
ammunition and put into a secure and locked place today. If I
don’t have a gun, I will pass this information to others who
have weapons by the end of this week.
Student Example of Door-in-the-Face
28
Organization and Transitions
Organizational Pattern
Build “urgency” with each main point, save best for last
Last main point persuades the audience to take action
Transitions
Signpost
Visual = Move with immediacy
Verbal = recap, introduce
next main point, POINT
Grammar, Articulation, Uhms
Correct pronunciation
Articulate terminology
Reduce jargon and acronyms
No Slang
Eliminate inflammatory wording
Reveals position too soon
Eliminate NON-FLUENCIES
Ums

19. And
Like
You know
Stuff like that
30
Delivery = Likability = Immediacy = Movement
Gestures = exaggerated and with point and hold FOR main
point titles
Movement = into audience, interact with entire audience
zone of interaction, more than with the informative speech
Transitions = Signpost while changing sides/ main points,
maintain eye contact, add forward interaction
“Likability” = immediacy, clothing,
movement, dynamism, interaction
http://www.youtube.com/watch?v=djMYTM1p318 ex.
Tucker closing arguments
31
Source Credibility
Likability
Crucial to persuasion
Competence

20. Effective use of persuasive construction
Scholarly sources
Overall Success
Attire = Professional
Audience interaction
Dynamism AND Immediacy
Source Citations
Use 4 Scholarly Sources
Must use 4 sources in your speech and cite and qualify them
verbally to receive credit
33

21. Examples of Persuasive Speeches
Independence Day
http://www.youtube.com/watch?v=B9iWheRuka0
Good Will Hunting
http://www.youtube.com/watch?v=QmxSKw4LhWk
Battlestar Galactica
http://www.youtube.com/watch?v=zdQUlf2juPI
01232003200420052006
2.32.52.62.71.61.92.32.611.21.82
Millions
Drug Usage
alcoholmarijuanaprescription
Chart120032003200320042004200420052005200520062006200
6
alcohol
marijuana
prescription
Millions
Drug Usage
2.7
2.3
1.6
1
2.5
1.9
1.2
2.6
2.3
1.8

22. 2.65
2.6
2
Sheet12003200420052006alcohol2.32.52.62.65marijuana1.61.92
.32.6prescription11.21.82
Persuasive Outline Example
Student Example of a Persuasive Speech Outline
Specific Purpose/Topic: Is the World’s Oldest Profession
Costing YOU?
Opening with Impact:Opening Narrative - “I would like to start
today’s speech with an activity. Please close your eyes and
imagine you are the single mother or father of two young
children. You have no job, money, food or shelter. It is below
freezing and your children are crying and sick but you have no
money for doctors. Gunshots terrify them all night! You think
you have no options and you become a prostitute. Every day
strangers humiliate and use you. One day you are brutally
beaten. You are rushed to the hospital where you are in pain and
dying. Your children have been placed with strangers. They are
upset for their parent that will never return. Can you imagine
being so destitute, so abused by others, and losing your
children? How would you feel? Please open your eyes.
Statistic slide: I will then emphasize these statistics by
repeating showing and repeating them on my first slide
"50% of prostitutes die every year in the United States from
physical abuse by clients and pimps" (CDC, 2010)
Thesis: Today, I will be talking about prostitution. By the end
of my speech you will understand how the this topic affects you
and gives you information that will help you decided to take

23. actions that may save the lives of women, men, children, and
possibly reduce the high cost of taxes you pay.
Connection to the topic- I want to work as a lawyer and
advocate for women and children and I see the legalization of
prostitute as a key issue to women’s rights.
Preview: I will announce and give a persuasive explanation of
why audience should listen to speech. I will also establish
immediacy and likeability by moving into audience.
- Prostitutes: Do They Suffer? Inoculation slide
- Prostitution: Do YOU Pay the Price? Graph slide
- Prostitution: Are YOU Affected by Legalization? Fear Appeal
slide
4 Transitions: I will use the signposting movement and
language to alert the audience I am changing content for each
part of speech: I just covered (recap), I will be discussing (next
main point), restate the entire title pointing at same time. Move
slowly and maintain eye contact with entire audience.
1. “I have just informed you of my 3 main points…now I will be
moving to my first main point, Prostitutes: Do They Suffer?”
2. “I have just spoken to you about suffering caused by
prostitution, I will now be talking to about how you may be
paying the price for prostitution”
3. “I have just spoken to you about the high price of
prostitution, I will now be speaking to you about how you could
be affected by Prostitution Legalization?”
4. “Now that you have heard my speech, how many of you will
attend a rallying in Orlando lobbying against the legalization of
prostitution? …Well, if this is too much to ask…how many of
you will sign this petition to the state governor?”
Body and Supporting Material: Main Points, sub-points,
research
· Prostitutes: Do Prostitutes Suffer? Inoculation slide

24. o Prostitutes = 87% deal with controlling pimps
o 73% = had customers who paid more for no condom
o 87% = would leave if not scared of consequences
· Prostitution: Do YOU Pay the Price? Graph slide
o Graph = shows amount of money cities pay per year
o $2000 = each time arrested and taken to court
o $500 = children and family services
· Prostitution: Are You Affected by Legalizing? Fear
Appeal slide (use pictures and statistics)
o 93% STDs plus a picture of a prostitute
o 80% beaten plus a picture of a person beaten by pimps or
customers
o 50% killed plus a picture of a crime scene
Conclusion = Call to actionI will first use Door in Face, a
compliance gaining strategy, to introduce my audience Call to
ActionMake a slide to show DIF: “Now that you have heard my
speech how many will attend a rally in Tallahassee this weekend
lobbying against legalization of prostitution tonight?”
Add to slide mock Call to Action: “Well, if this is too much to
ask...how many of you will sign this petition today to send to
the state governor to?” Add the details, who will receive it, and
when audience action must take place.
Research and Credible Sources:
1. Book: Bullough, B. & Bullough, V. (2011). Women and
Prostitution. Philadelphia, PA: Crown Publishers. I obtained
statistics on the numbers of women effected by violence
2. Internet: Sloan, L. (2012). Prostitution Should Be
Decriminalized. Retrieved October 30, 2009, from
http://example.website.gov. I obtained facts about effects of
legalizing prostitution.
3. Journal: Monet, V. (2012). Prostitution can benefit
women. Journal of Example,120, 56-59. I obtained facts about
preventativemeasures that could minimize danger and violence

25. toward prostitutes.
4. Book: Youngs, D. (2011). Safer sex in the city.
Burlington, VT: Ashgate Publishing Company. I obtained how
government regulations could reduce the spread of HIV and
AIDS
Persuasive Speech Outline Worksheet
Name-
Speech Topic-
Opening with Impact (Narrative and Statistic)-
Thesis Statement-
Your relation to your topic-
Preview of Main Point Titles (Question format and parallel)-
1.
2.
3.
4 Transitions-
I will use 4 different signposts, verbally and with movement,
used after preview and each main point such as…
1.
2.
3.
4.
Body and Supporting Material- Main Points and sub-points
displaying facts from your research (Which Points are your
Graph, Inoculation and Fear Appeal)
1.
A.

26. B.
C.
2.
A.
B.
C.
3.
A.
B.
C.
Conclusion-
Call to Action (Requires two parts)-
Research- 4 Credible Sources-List sources in APA format. Add
a sentence about facts obtained from each research source and
the type of source.
1.
Type-
APA Citation-
Sentence-
2.
Type-
APA Citation-
Sentence-
3.
Type-

27. APA Citation-
Sentence-
4.
Type-
APA Citation-
Sentence-