In Hong Kong, email marketing is still a very important channel so tracking email conversion is very important. This month we have invited Emarsys to talk about email marketing analytics.

1. Get More Value From Your Online StoreEcommerce + Email Marketing: Greater ROI through Minimal Effort Daniel Harari Marketing Director emarsys Technology for Marketing & Advertising, March 1-2

3. Founded September 2000

4. Offices in London, Vienna, Munich, Berlin, Paris, Zurich and Hong Kong

5. 600+ customers, 8000+ active users, 50+ countries

8. Running as many or more activities

9. Stricter budgets and expenditure control

11. Increase Sales

13. Use of automated lifecycle campaigns for more relevance and conversion

15. Birthday Email

16. etc.

17. Deal of the Day

18. Newsletter

19. Sale announcements

21. Newsletter

22. Sale announcements

23. Seasonal Promotions

24. Reminders

25. Reactivation Campaign

26. Birthday Emails

27. Cross- & Up-Selling Campaigns

29. Registration During Purchase Process Separate Newsletter Subscription Registration Form in Online Shop Registration Form on Homepage New Email Subscribers Optional Incentive From Online User to Newsletter Recipient = More potential customers!

33. Opt-In principle for separate Newsletter subscription

34. Have you used incentive to drive subscription (competitions, coupons, etc.)?

37. Personalisation

38. Brand-consistent LookEmail Campaign

40. Emails in corporate branding (as opposed to text-only )

42. 12% completed reviews

44. 42% open rate

45. 12% customer feedback returned

47. Data protection/privacy policy (e.g. Shopping Cart Abandonment)  double-check local legislation

50. Relevance

51. Cross-/Up-SellingEmail Campaign

53. Includes additional services not purchased

55. Additional 15% off sales incentive

57. Discount determined by the client’s status

59. Technical work involved (as with transactional emails)

60. Email quantity: too many automated emails recipient fatigue

61. Regular Promotions – Increasing Shop Traffic

63. Highly personalised dynamic content

65. Content above: general promotions (populated via RSS from website)

67. Additional incentive offered on targeted individualised offers

69. Value of coupon depends on value of order

71. Option to share the whole email or individual deals

73. Best performing version sent automatically upon testing

75. Segmentation: Relevant offers for appropriate target group

76. Coupons: Occasional use to increase response

77. Viral Marketing: Increase exposure through “Share With Your Network” buttons

79. For more informationStand F22Web: www.emarsys.com Email: uk@emarsys.comTel: +44(0)20 73880888Twitter: www.twitter.com/emarsysUKFacebook:www.facebook.com/emarsys