![[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-2-2048.jpg?cb=1666119225)
![Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-3-2048.jpg?cb=1666119225)
![Introduction ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-4-2048.jpg?cb=1666119225)
![Pricing Strategy ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-5-2048.jpg?cb=1666119225)
![Pricing Strategy ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-6-2048.jpg?cb=1666119225)
![Pricing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-7-2048.jpg?cb=1666119225)
![Pricing Strategy ,[object Object],[object Object],Profits = Total Revenues – Total Costs Profits = (Prices x Quantities sold) – Total Costs OR](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-8-2048.jpg?cb=1666119225)
![The Key Determinants for Pricing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-9-2048.jpg?cb=1666119225)
![Firm’s overall objectives Marketing & Selling objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],Competitors’ pricing behaviour and type Market demand / perception Legal / regulatory requirements MARKETPLACE ORGANISATIONAL Factors influencing price selection](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-10-2048.jpg?cb=1666119225)
![Pricing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-11-2048.jpg?cb=1666119225)
![Quantity or Trade Discount ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-12-2048.jpg?cb=1666119225)
![Cash Discounts ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-13-2048.jpg?cb=1666119225)
![Flexible Price Strategy ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-14-2048.jpg?cb=1666119225)
![Price Lining ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-15-2048.jpg?cb=1666119225)
![Leader Pricing ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-16-2048.jpg?cb=1666119225)
![[object Object],Activity](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-17-2048.jpg?cb=1666119225)
![Feedback ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-18-2048.jpg?cb=1666119225)
![Buyers Perceptions ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-19-2048.jpg?cb=1666119225)
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Activity](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-20-2048.jpg?cb=1666119225)
![Feedback ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-21-2048.jpg?cb=1666119225)
![Feedback ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-22-2048.jpg?cb=1666119225)
![Feedback ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-23-2048.jpg?cb=1666119225)
![Competition ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-24-2048.jpg?cb=1666119225)
![PRICE COMPETITION ,[object Object]](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-25-2048.jpg?cb=1666119225)
![NON PRICE COMPETITION ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-26-2048.jpg?cb=1666119225)
![[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-27-2048.jpg?cb=1666119225)
![Competition ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-28-2048.jpg?cb=1666119225)
![Competition ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-29-2048.jpg?cb=1666119225)
![[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-30-2048.jpg?cb=1666119225)
![Legal and Regulatory Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-31-2048.jpg?cb=1666119225)
![The Different Methods of Pricing ,[object Object]](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-32-2048.jpg?cb=1666119225)
![PRICING POLICY ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-33-2048.jpg?cb=1666119225)
![PRICING METHODS ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-34-2048.jpg?cb=1666119225)
![Cost Orientated Pricing ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-35-2048.jpg?cb=1666119225)
![Demand Orientated Pricing ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-36-2048.jpg?cb=1666119225)
![Competition Orientated Pricing ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-mix-priced-1204668120106339-5/75/marketing-mix-price-37-2048.jpg?cb=1666119225)
Marketing Mix - Price
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Broad overview of pricing strategies in marketing
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Marketing Mix - Price
- 1. + Pricing The Marketing Mix Price