Colleges and universities worldwide have an ever increasing array of technological tools at their disposal, which can be perceived as both opportunity and risk.

1. Webcasting Opportunities Virtually Unlimited
Webcasting Opportunities
Virtually Unlimited
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2. Webcasting Opportunities Virtually Unlimited
Overview
Webcasting
2) Reach a Global Audience
3) Webcasts For Student Recruitment
4) Tips For Creating a Great Live Video Webcast
5) Integrating Social Media at Events
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Source: Higher Education Marketing – Facebook Contests Rules Change Yet Again: What Does It Mean for Your College?
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3. Webcasting Opportunities Virtually Unlimited
1. Webcasting
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A webcast is a media presentation streamed live or on
demand over the Internet to many simultaneous viewers,
accessible to anyone with a high-speed connection.
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Webcasting has grown more popular this year for a wide
variety of purposes in higher education, including:
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Interactive course instruction for distance learning
Admissions and financial aid seminars for prospective students
Professional training sessions for faculty
Orientation for new students on campus life
Live broadcast of sporting or special events
Source: Higher Education Marketing – Webcasting Opportunities Virtually Unlimited
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4. Webcasting Opportunities Virtually Unlimited
2. Reach a Global Audience
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Webcasting is an easy way to reach a large audience at
once, and as a lead generation tool it can drive potential
students to your website.
 An on-demand recruitment video can answer the same questions as
a face-to-face session.
 Commencement and convocation ceremonies can go worldwide by
developing a specific landing page on your website and extending
invitations to those who can’t attend in person.
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Event webcasting platforms can provide feeds for
newspapers, radio stations and other media to embed the
live broadcast into their websites.
Source: Higher Education Marketing – Webcasting Opportunities Virtually Unlimited
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5. Webcasting Opportunities Virtually Unlimited
3. Webcasts For Student Recruitment
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Video webcasts regarding the application process and
campus highlights can be a powerful tool for student
recruitment.
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After the University of North Florida hosted webcasts for
accepted students, they found that the yield rate of
attendees was 61%.
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This was 26 points higher than their typical rate.
Source: Higher Education Marketing – Webcasting Opportunities Virtually Unlimited
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6. Webcasting Opportunities Virtually Unlimited
4. Tips For Creating a Great Live Video Webcast
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Have appropriate A/V equipment based on the venue's
physical space.
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If there is a screen broadcasting slides and videos, ensure
that your virtual audience can also see it.
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Speakers:
 A combination of current students and admission representatives
usually works best.
 Sessions targeted at a particular audience, such as biology students,
will benefit from relevant faculty or content experts.
 High profile alumni or representatives will increase attendance.
Source: Higher Education Marketing – Webcasting Opportunities Virtually Unlimited
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7. Webcasting Opportunities Virtually Unlimited
4. Tips For Creating a Great Live Video Webcast
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Location:
 A fancy studio isn't necessary but an interesting location can
enhance engagement.
 For example, a culinary program can shoot from a kitchen with
plenty of practical props at the ready.
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Content and Tech:
 Always begin with at least a brief introduction of each speaker and
some concise, insightful advice.
 Integrate collaborative and interactive components to enable realtime Q&A, social media applications, online polling, touch-screen
interfaces and more.
 Even if you're going the lo-fi route, make it easy for your audience by
keeping the speakers close to the camera and well framed.
Source: Higher Education Marketing – Webcasting Opportunities Virtually Unlimited
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8. Webcasting Opportunities Virtually Unlimited
5. Integrating Social Media At Events
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Use social media marketing before, during and after your
event webcasts.
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Create a hashtag so people can follow your event.
Encourage sharing on Twitter and Facebook before the event
Posting topics beforehand will help stimulate debate.
Display tweets during the event.
Monitor chat rooms and the social networks to react in real time.
launch a survey afterwards to gauge quality and experience.
Leveraged correctly, with an accurate knowledge of your
audience, it can build a community and give you access to a
world stage.
Source: Higher Education Marketing – Webcasting Opportunities Virtually Unlimited
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9. Webcasting Opportunities Virtually Unlimited
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