Here are 4 simple steps to get your school started on Google+

1. 4 Steps To Get Your School Started
On Google+
Slide 1
4 Steps To Get Your School
Started On Google+

2. 4 Steps To Get Your School Started
On Google+
Slide 2
1. Create your page using a Gmail address
2. Determine how this new profile could fit your
social media marketing strategy
3. Promote your school’s Google+ page
4. Manage your Google+ account efficiently
Overview
Source: http://www.higher-education-marketing.com/blog/4-steps-school-started-google

3. 4 Steps To Get Your School Started
On Google+
Slide 3
Google+ may not yet have the same reach and visibility with
prospects and students compared to other social media
platforms, but it does bring:
 Invaluable SEO benefits to your college or university.
 Better visibility
 Better general brand awareness
 Higher integration with other platforms you may be using
(YouTube, Google Maps, etc.).
Why Google+ ?
Source: http://www.higher-education-marketing.com/blog/4-steps-school-started-google

4. 4 Steps To Get Your School Started
On Google+
Slide 4
 Make sure this is not a personal address. You can create a general
company email address or use one that already exists. Then:
1. Type of page : Choose Company, Institution or Organization
2. Enter your website address
3. Enter your tagline (10 words that best describe your school)
4. Enter an email address and phone numbers
5. Add your school’s logo and banner
Make sure the branding of your Google+ page fits the branding of your other
social media profiles and your global message.
1. Create your page using a Gmail address
Source: http://www.higher-education-marketing.com/blog/4-steps-school-started-google

5. 4 Steps To Get Your School Started
On Google+
Slide 5
In other words, give students a reason to meet you there by sharing
content that you do not share elsewhere:
 Highlight the successes of former students or current
teachers
 Give a sneak peek into upcoming events or contests
 Give students one-on-one time with professors in Google+
Hangouts!
 Share anything that you feel is specific to your school and
makes it stands out.
2. Determine how this new profile could fit
your social media marketing strategy
Source: http://www.higher-education-marketing.com/blog/4-steps-school-started-google

6. 4 Steps To Get Your School Started
On Google+
Slide 6
 Start by creating and organizing your circles.
 Leverage your other social media accounts: a shout out on
Facebook or Twitter telling your students why they should
follow you on Google+ could go a long way.
 Connect your Google+ page to your website, and vice versa.
 Share content regularly. In Google+, keywords do matter: the
more keyword-rich your pages are, the better. That will help
your SEO efforts and will increase your brand visibility on
Google.
 Look for your school’s partners in your area.
3. Promote your school’s Google+ page
Source: http://www.higher-education-marketing.com/blog/4-steps-school-started-google

7. 4 Steps To Get Your School Started
On Google+
Slide 7
4. Manage your Google+ account efficiently
You will get notifications at the top right every time someone
shares your content:
 If someone shares your content, take the opportunity to thank them
and start a conversation.
 If someone shared a post with you, it was probably for a reason.
Look at the post and respond if it makes sense.
 If someone mentions you in the comments, read the post and jump
into the comments thread as well.
 If someone adds you to a circle, take the time to go through your
new additions and add people into your circles if you feel they
would make good connections.
See what others are saying about your school and respond:
 Search for your brand/name/keywords related to your school. Filter
to only show Google+ posts so you can see what people are talking
about.
Source: http://www.higher-education-marketing.com/blog/4-steps-school-started-google

8. 4 Steps To Get Your School Started
On Google+
Slide 8
Questions?
1.514.312.3968
info@higher-education-marketing.com
FOLLOW US ON FACEBOOK
FOLLOW US ON LINKEDIN
FOLLOW US ON TWITTER
FOLLOW US ON PINTEREST
FOLLOW US ON GOOGLE+
www.higher-education-marketing.com