It's the digital era; the era of online communities, virtual communication and digitalized business strategies. Change is inevitable, and businesses are embracing the digital revolution! There's no bad news here, and the good news is that the revolution is scoring big on direct sales and ROIs for corporations that are riding this technology wave. Digital business has become a lingua franca for modern business, and customers expect their vendors to speak the language! The question is how can businesses capitalize on this expectation? We are bringing some of the region's top-notch stakeholders together at the 2nd edition of DGTL#U – Beirut, to give them a tangible platform to chat about the latest digital trends, strategies and success stories. Lebanon is not an exception and businesses in the country are fast at adopting and adapting to the technological revolution. Nicolas Sehnaoui, Minister of Telecommunication, once explained how "Lebanon has the ideal conditions to succeed in developing digital technology as it possesses some of the most creative and innovative minds in the Middle East." In order to assess the digital appetite of Lebanese consumers and their preferences when interacting with corporations and brands online, Al-Iktissad Wal-Aamal has conducted a study to examine online habits of Lebanese consumers and take a deeper look at online trends within Lebanon’s leading industry: the banking sector.

1. 
""




"" DGTL#U""
"
 "


""
 DGTL#U""
      
    "        
          

 


"            

97.4  
49.550.5500 
        


48 
                

90 3525
 Best Marketing International 
 
10   
    89.8
   
 
   "

85.6  



 

     

 77
 Born Interactive
96.
 5       


 
      
  
  
   

 ""
 94.5

81.6                

           


    
  

Facelift
 



   

     

 MEVP    
 
 
      
  

      
18-24 years old   
 
<18 years old
25-35 years old
  

0.5%
14%
48%
      
    

 
Employee
Self-Employed
Unemployed
Student
   21%       FOO 

69%
0.5%
9.5%
   
What
    do          
 you do?
46-55 years old
Older than 55
  old
 36-45 years   

22%
6.5%
              9% "

        
How old are you?
20142013
2014
5beL
Leb58 1202.indd 82
Leb59 1205.indd 56
82
56
12/19/2013 12:37:46 PM
1/23/2014 9:32:22 AM

2. 




51.9%

24.3%

Fair
Good
18-24 years old
12.7%
25-35 years old
51.3%
36-45 years old
21.5%
male
46-55 years old
Older than 55
8.9%
5.7%
Female
51.9%
48.1%
""U#LTGD ""


 





21.6 
Excellent Bad
2.2
  


%
%
Generally, how do you rate the internet service?
         "


         





           




 



 

3G


50% No
         
evitcaretnI nroB   Yes   
 50%  

     
problemswith3G services inarea?

Do you usually face coverage    your 
      



        

 
 
coverage problems
facing coverage problems
tfilecaF


       




 
      

     
Home      @ Work  In Coffee Shops
 @  

 
89.8%    
85.6%
39.6%
 








     OOF 
 Antwhere,I use 3Gmy
   on  phone
Antwhere, I have 3G dongle
   77  
 %
11.2%
     
" usually     
Where do you   useinternet?  
      
   21.5   0.6   


70.9
7.0
 Whoaccessestheinternet daily? 
        
          
    "
Employee
%
Self-Employed
%
Unemployed
%
Student
%


       
               
 lanoitanretnI gnitekraM tseB 
"3-4  days   
 

7 
Times
days
Timesdays   days  
  



1%
  1.6%   97.4% 
  
  
  manytimes  accessthe perweek? 
How   do you   internet   
         
           
           
             
           
79""    
             
73.5 ""
 59"  "" 
       " 
 PM  58  " "
     VE  
  " "  ""
 
     
50.8
       
  3525
       
   71.8
     
28.6  51
          

         
         
       
      
     
                    
 43     
     
705 
      .     
41.7
  


28  3102 4102
57  2014
MP 64:73:21 3102/91/21
Leb59 1205.indd 57
28 ddni.2021 85beL
1/23/2014 9:32:26 AM
Leb58

3. 



%
55%
79

No
31
59%
94.5
%
%
58%
NO
NE
"  DGTL
Yes"#U""

%
73.5

3.5
%

    products   
Do you buy   online?
        



"

       
               
 Best Marketing International 
     "
22.2
4.3
9.4
53.8
10.3


    %   46.2%

53.8
  
  
          

  

    
  

70.9%
24.8%
0.9%
3.4%
 

18-24 years old
25-35 years old
%
36-45 years old
male
Employee
46-55 years old
%
%
%
Older than 55
%
Female
Self-Employed
Unemployed
Student
Who buys products online?
     
 MEVP    
  
 ""    
   
      
      
     
      

     
        
 57.     
    1    

 
 59.7        
        
         
       
      
       
          

47.9
     
      
 
        33.3
%
11.5%
24
"        
Do you have an account on the below social media?
 

           




 

22.8
8.7
2.7 
13.4
52.3
18-24 years old
25-35 years old
%
36-45 years old
46-55 years old
%
%
Older than 55
%
%

     
 Born Interactive

49%
     

      
        

male
Employee
Self-Employed
Female
51%
Unemployed
Student
20.1%
7.4%

Facelift0.7%
  phone browsing?
Who uses smart   


 
 

   
3525 
    
53.5  46.5   

13.3   
40    
     
  

53
71.8%
 FOO     
      


   
       
        
    
   
 

         

      "
      
 
20142013
2014
5beL
Leb58 1202.indd 82
Leb59 1205.indd 58
82
58
12/19/2013 12:37:46 PM
1/23/2014 9:32:30 AM

4. 




59.7%
77.3%
59.7% 47.9%
57.1%
Clothes
Cosmetics
Entertainment
Entertainment
10.2%
I donÕt know,
I never asked
Clothes
Yes
Bank
Mobile Apps
Mobile Apps
85.3%
23.5% 5%
5%
Airline Tickets
Airline Tickets

57.1% 23.5%
47.9%
4.2%
4.2%
Groceries
Food
Cosmetics
Groceries
Food
3.4%
3.4%
Sports Apparel
Equipments
77.3%
Other
Other


Sports Apparel
Equipments
""U#LTGD ""


 

4.5%No
   







(i.e. games,
music, books…)
(i.e. games,
music, books…)
 Doesanyof banks you    onlinebanking?
    the    deal with offer   "

         




           







 


 2.2%
 

My bank dosenÕt
offer internet banking

services
Bank

4.4%
   donÕthave access 
I        
evitcaretnI nroB  tointernet    
   

   26.7% 

Other 


    66.7%  

 


   Ioverconcern  
have  
 security

 
Why don't you use internet banking?
tfilecaF


       




 
      

     

       



    19.1   
           
  15.6   
    

    26    








       
66.7      OOF
     
  
     

           
     
"        
        
      

           
        
What of products  mostlybuyonline? 
 kind    do you     
    "
       
           
      
 lanoitanretnI gnitekraM tseB 
"      
39.3%
   Iinternet banking 
frequentlyuse
   


%
Bank      26.0  
I donÕt use
       internet 
  banking
         19.1% 
  
       ISometimes
   use
        internetbanking 
   
       15.6%  
  
   Iinternetuse  
      
rarely 
  banking
           
    Doyouuseonlinebanking?
     
       
    PVEM 
  23.   
        5     
   
          
     
        
          
          
    
  
       
  
      
  
             
         
             
   
                  
   
               
"  .3  
        " 85     
39.3
  



28  3102 4102
59  2014
MP 64:73:21 3102/91/21
Leb59 1205.indd 59
28 ddni.2021 85beL
1/23/2014 9:32:32 AM
Leb58

5. 



93.6   

 "" 23"" 
"""" 
         ""
 57.5
" "    42.5   
10"" Like
 "" Follow ""
        
  " 
        " DGTL#U""
 
        

       
         

          "        
          

 

On which networks is/are your bank/banks active?
 
"            
    

           

       

43.7

            

11.5    
 Best Marketing International 
 

44.8  "
      





1  

83
9.8%
45.1%
3.7%
1.2%
27.
     

 
 Born Interactive
      95.7

    
        
17.430.4
   
 
         4       

17. 
1.2%
2.4%
           
52.4%

   

95.2 
   
 
 55.2     
Do you interact with your bank(s) on social media networks?
Facelift

  
4536
   
        

     



 MEVP    
 
 

      

  

       
      
     


97.9%
4.2%
31.3%
  

To make bank transfers
To check
To post enquiries
  
     your balance

between my own accounts
     
within the same bank
  
   

     
     
       
           FOO 

         
     
2.1%
10.4%
8.3%
     8.3%
             utilities  private
 
To make bank transfers
To pay 
For
Other

between my
banking
  in
 differentaccounts  
banks
 

       do you use it the most?

Why    "
      
        
 

I follow my bank
on twitter
I connected with
them on Google+
I liked its page
on Facebook
I subscribed to my
bankÕs updates on
LinkedIn
I follow then on
other channels
I subscribed to their
YouTube channel
None of the above, I donÕt
check my banksÕ accounts
on SM networks
20142013
2014
5beL
Leb58 1202.indd 82
Leb59 1205.indd 60
82
60
12/19/2013 12:37:46 PM
1/23/2014 9:32:35 AM