![[object Object]](https://image.slidesharecdn.com/pricing-100625071021-phpapp02/75/pricing-strategy-1-2048.jpg?cb=1668568817)
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/pricing-100625071021-phpapp02/75/pricing-strategy-2-2048.jpg?cb=1668568817)
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/pricing-100625071021-phpapp02/75/pricing-strategy-3-2048.jpg?cb=1668568817)
![Stages for establishing prices ,[object Object]](https://image.slidesharecdn.com/pricing-100625071021-phpapp02/75/pricing-strategy-4-2048.jpg?cb=1668568817)
![[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/pricing-100625071021-phpapp02/75/pricing-strategy-5-2048.jpg?cb=1668568817)
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/pricing-100625071021-phpapp02/75/pricing-strategy-6-2048.jpg?cb=1668568817)
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/pricing-100625071021-phpapp02/75/pricing-strategy-7-2048.jpg?cb=1668568817)
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/pricing-100625071021-phpapp02/75/pricing-strategy-8-2048.jpg?cb=1668568817)
![[object Object],[object Object],[object Object],What is Amart trying to do with this ad? Do you think it would attract a great deal of interest? Why? ,[object Object]](https://image.slidesharecdn.com/pricing-100625071021-phpapp02/75/pricing-strategy-9-2048.jpg?cb=1668568817)
![Pricing-Lec 22 & 23 Competitive Strategy Positioning Continuum price Unique - ness Low cost focus Differentiation focus Strategic Pricing Concerns Legal Concerns Ethical Concerns ,[object Object]](https://image.slidesharecdn.com/pricing-100625071021-phpapp02/75/pricing-strategy-10-2048.jpg?cb=1668568817)
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/pricing-100625071021-phpapp02/75/pricing-strategy-11-2048.jpg?cb=1668568817)
![[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/pricing-100625071021-phpapp02/75/pricing-strategy-12-2048.jpg?cb=1668568817)
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/pricing-100625071021-phpapp02/75/pricing-strategy-13-2048.jpg?cb=1668568817)
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/pricing-100625071021-phpapp02/75/pricing-strategy-14-2048.jpg?cb=1668568817)
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/pricing-100625071021-phpapp02/75/pricing-strategy-15-2048.jpg?cb=1668568817)
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/pricing-100625071021-phpapp02/75/pricing-strategy-16-2048.jpg?cb=1668568817)
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/pricing-100625071021-phpapp02/75/pricing-strategy-17-2048.jpg?cb=1668568817)
![[object Object],[object Object],[object Object],Skimming Pricing Strategy Introduction Growth Maturity Decline Strategic Pricing Concerns Legal Concerns Ethical Concerns Penetration Pricing Strategy ,[object Object]](https://image.slidesharecdn.com/pricing-100625071021-phpapp02/75/pricing-strategy-18-2048.jpg?cb=1668568817)
![[object Object],[object Object],[object Object],Penetration Pricing Strategy Introduction Growth Maturity Decline Strategic Pricing Concerns Ethical Concerns Skimming Pricing Strategy Legal Concerns ,[object Object]](https://image.slidesharecdn.com/pricing-100625071021-phpapp02/75/pricing-strategy-19-2048.jpg?cb=1668568817)
![[object Object],[object Object],[object Object],Pricing-Lec 22 & 23 Strategic Pricing Concerns Legal Concerns Ethical Concerns ,[object Object]](https://image.slidesharecdn.com/pricing-100625071021-phpapp02/75/pricing-strategy-20-2048.jpg?cb=1668568817)
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/pricing-100625071021-phpapp02/75/pricing-strategy-21-2048.jpg?cb=1668568817)
![[object Object],[object Object],[object Object],[object Object],Stage 6: Determination of a specific price ,[object Object]](https://image.slidesharecdn.com/pricing-100625071021-phpapp02/75/pricing-strategy-22-2048.jpg?cb=1668568817)
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/pricing-100625071021-phpapp02/75/pricing-strategy-23-2048.jpg?cb=1668568817)
![[object Object],Figure: Break-Even Chart for Determining Target-Return Price and Break-Even Volume Variable cost Below this point total cost is more than total income Above this point total income is more than total cost ,[object Object]](https://image.slidesharecdn.com/pricing-100625071021-phpapp02/75/pricing-strategy-24-2048.jpg?cb=1668568817)
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/pricing-100625071021-phpapp02/75/pricing-strategy-25-2048.jpg?cb=1668568817)
![[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/pricing-100625071021-phpapp02/75/pricing-strategy-26-2048.jpg?cb=1668568817)
Pricing Strategy
•57 gostaram•8,690 visualizações
Denunciar
Compartilhar
The presentation is about Pricing Strategy. An important concept in Marketing, it is a tool which is used for deciding what the price of the product should be and what are the factors that influnce the price of the product, etc.
Mais conteúdo relacionado
Mais procurados
Mais procurados(18)
Similar a Pricing Strategy
Similar a Pricing Strategy(20)
Último
Último(20)
Pricing Strategy
Notas do Editor
- This is an example of the ‘Cash Flow’ price objective. Critical Thinking Question : What is Amart trying to do with this ad? Do you think it would attract a great deal of interest? Why? Answer : Amart is trying to attract potential customers within a defined and short period of time, to clear stock and increase cash flow. Yes – it is likely that the low price per pair, coupled with the offer of 2 pairs for $80, will be highly attractive to buyers who are flexible in their purchase preferences (i.e.. not brand-loyal to competitive runners) and have funds to spend immediately. It should induce many to bring forward their purchase intentions.