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CREATING SHARED VALUE
IN THE HEALTH SECTOR
A New Business Development Approach to Seize Opportunities in a Fast-
Evolving Health Industry
setting the scene
challenges but also opportunities in health
are enormous
fundamental changes in the system and in
the positions of players in the health sector
are already being prepared
shared value, innovative business models, a
participative economy and consumer-driven
health will drive these changes
top-level challenges in health
traditional system balance being challenged
growing demand
increasing complexity
growing expectations
pressure on government
budgets
limited workforce
supply
technological advances offering
tremendous new opportunities
traditional business models under pressure
social economy
colliding waves in health
consumer-driven
health
institutional health
health system in driving seat
funded
world of EMR’s
focus on cure & care
quality & budget control
control by funcing mechanism
consumer in driving seat
free market
world of PHR’s
focus on health & wellness
experience & convenience
control by quality labeling
health spectrum
Illness Wellness
AcuteChronic
Seasonal
Allergy
Diabetes Elite
Athlete
Weekend
Warrior
Repeat
Dieter
Physical
Rehab
Flu
Pediatrics
Young
Families
Track Allergies,
Immunizations
Age
Related
Elder Care
Remote
Monitoring,
Chronic
Condition
Management
Fitness
Diet and Nutrition,
Wellness,
Behavior Modification
Injury
Encounter Mgmt
Physician,
Pharmacy,
Hospital,
Labs,
Employer,
Health Plan
Hans Delporte | InfoClarity bvba | credit: Microsoft
scope of health industry
institutional
healthcare
health
envisioning
envisioning
health ecosystem
more than in any other industry, the health
sector touches a wide range of players active in
an expanding, subtle and changing symbiotic
ecosystem
the positions and power of these players in this
ecosystem will dramatically change in the coming
years
health ecosystem
BioTech
MedTech
Pharma
Traditional
SW vendors
Telco
Insurers
Hospitals Resthomes
First-line care
Regional government
Univ. hospitals
Mutuals
Patients
Consumers Academia
Knowledge centers
Pharmacy
Innovative
SW vendors
Consumer
Electronics
Start-ups
Univ. Spin-offs
Home care
Retail &
Distribution
Emerging
players
Federal government
Local government
EC
Patient
organisations
Consumer
organisations
eHealth supplier industry wheel
eHealth
Software
industry
Telco
Consumer
electronics
MedTech
Pharma
Insurers
Investors
Consultancy
Retail
dynamics
outcome based
funding
quality
consumerisation do more with less
health
system
high-level opportunities
• process improvement
• automation
• efficiency gains
• quality improvement
optimisation
• process innovation
• business model innovation
• disruptive gains
• consumer driven health
innovation
challenges for industry
detect real long-term opportunities
translate real needs into solutions
foresight & insight in dynamics
defining ‘shared value’
design adequate business models
navigate through & work with ecosystem
deliver
internationalisation & scale
to thrive in a social economy,
organisations must continously
explore, build and capture new
opportunies based on new
fundamentals in business
development
customer
focus
participative
economy
business
model
innovation
shared
value
with a fresh and independent view and
sound knowledge of the new standards in
business development and of the health
system,
InfoClarity provides a source of inspiration
and supports companies to build new or
grow existing businesses in the health
sector
business development methodology
Explore
Company
Customers
Market
Competitors
Build
Value prop.
Bus. model
Internal org.
Ecosystem
Capture
Pilots
Market
Leads
Revenue
Manage
Validation Control Reporting Evolution
business development methodology
Explore
Company
Customers
Market
Competitors
internal organisations’ mission, vision, strategy,
capabilities, products, value proposition, people, programs
customer opportunities and challenges, as-is, explicit &
implicit needs, expectations, issues
global and industry-specific trends, opportunities &
challenges, policies, ecosystem
existing competitors’ strengths & weaknesses, upcoming
disruptive competitors, differentiation factors
business development methodology
unique value proposition, product tuning or repositioning,
new products or services
tune existing or design new innovative business models
create buy-in, allign business units, coaching & training
build ecosystem of partners across the entire value chain,
create shared value; train, inform, communicate
Build
Value prop.
Bus. model
Internal org.
Ecosystem
business development methodology
create & validate early proof, launch, manage & deliver
pilots
marketing communication, awareness, evangelisation,
story telling, PR, social media,
capture leads, cold calling, open exec level doors,
relationship building, opportunity pipeline feed
manage sales execution, consultative selling, drive growth
Capture
Pilots
Market
Leads
Revenue
business development methodology
continous validation & tuning of explore/build/capture
steps
project management, progress management
report progress & results to management, team,
ecosystem, stakeholders
manage evolution, next phase, growth
Manage
Validation
Control
Reporting
Evolution
methodologies & best practices
Hans Delporte
consultative selling
business modeling
mediation
project management
(virtual) team management
language skills
insightful
analytical
door opener
explorative
ability to execute
taking the lead
general trends in ICT
government policies
ICT & Health sector
ecosystem, trends, needs
methodologies
business modeling
15+ years experience in
business development,
product management,
marketing management,
consultative selling, partner
management, program
management
Experience Knowledge
SkillsPersonality
habitat
ICT
healthcare
&
government
new
business |
innovation
get in touch
email hans.delporte@infoclarity.eu
mobile +32 (0)475 929343
skype hans.delporte
linkedIn hansdelporte
twitter @HansDelporte

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Business development in health industry

  • 1. CREATING SHARED VALUE IN THE HEALTH SECTOR A New Business Development Approach to Seize Opportunities in a Fast- Evolving Health Industry
  • 2. setting the scene challenges but also opportunities in health are enormous fundamental changes in the system and in the positions of players in the health sector are already being prepared shared value, innovative business models, a participative economy and consumer-driven health will drive these changes
  • 3. top-level challenges in health traditional system balance being challenged growing demand increasing complexity growing expectations pressure on government budgets limited workforce supply technological advances offering tremendous new opportunities traditional business models under pressure social economy
  • 4. colliding waves in health consumer-driven health institutional health health system in driving seat funded world of EMR’s focus on cure & care quality & budget control control by funcing mechanism consumer in driving seat free market world of PHR’s focus on health & wellness experience & convenience control by quality labeling
  • 5. health spectrum Illness Wellness AcuteChronic Seasonal Allergy Diabetes Elite Athlete Weekend Warrior Repeat Dieter Physical Rehab Flu Pediatrics Young Families Track Allergies, Immunizations Age Related Elder Care Remote Monitoring, Chronic Condition Management Fitness Diet and Nutrition, Wellness, Behavior Modification Injury Encounter Mgmt Physician, Pharmacy, Hospital, Labs, Employer, Health Plan Hans Delporte | InfoClarity bvba | credit: Microsoft
  • 6. scope of health industry institutional healthcare health
  • 9. health ecosystem more than in any other industry, the health sector touches a wide range of players active in an expanding, subtle and changing symbiotic ecosystem the positions and power of these players in this ecosystem will dramatically change in the coming years
  • 10. health ecosystem BioTech MedTech Pharma Traditional SW vendors Telco Insurers Hospitals Resthomes First-line care Regional government Univ. hospitals Mutuals Patients Consumers Academia Knowledge centers Pharmacy Innovative SW vendors Consumer Electronics Start-ups Univ. Spin-offs Home care Retail & Distribution Emerging players Federal government Local government EC Patient organisations Consumer organisations
  • 11. eHealth supplier industry wheel eHealth Software industry Telco Consumer electronics MedTech Pharma Insurers Investors Consultancy Retail
  • 13. high-level opportunities • process improvement • automation • efficiency gains • quality improvement optimisation • process innovation • business model innovation • disruptive gains • consumer driven health innovation
  • 14. challenges for industry detect real long-term opportunities translate real needs into solutions foresight & insight in dynamics defining ‘shared value’ design adequate business models navigate through & work with ecosystem deliver internationalisation & scale
  • 15. to thrive in a social economy, organisations must continously explore, build and capture new opportunies based on new fundamentals in business development
  • 17. with a fresh and independent view and sound knowledge of the new standards in business development and of the health system, InfoClarity provides a source of inspiration and supports companies to build new or grow existing businesses in the health sector
  • 18. business development methodology Explore Company Customers Market Competitors Build Value prop. Bus. model Internal org. Ecosystem Capture Pilots Market Leads Revenue Manage Validation Control Reporting Evolution
  • 19. business development methodology Explore Company Customers Market Competitors internal organisations’ mission, vision, strategy, capabilities, products, value proposition, people, programs customer opportunities and challenges, as-is, explicit & implicit needs, expectations, issues global and industry-specific trends, opportunities & challenges, policies, ecosystem existing competitors’ strengths & weaknesses, upcoming disruptive competitors, differentiation factors
  • 20. business development methodology unique value proposition, product tuning or repositioning, new products or services tune existing or design new innovative business models create buy-in, allign business units, coaching & training build ecosystem of partners across the entire value chain, create shared value; train, inform, communicate Build Value prop. Bus. model Internal org. Ecosystem
  • 21. business development methodology create & validate early proof, launch, manage & deliver pilots marketing communication, awareness, evangelisation, story telling, PR, social media, capture leads, cold calling, open exec level doors, relationship building, opportunity pipeline feed manage sales execution, consultative selling, drive growth Capture Pilots Market Leads Revenue
  • 22. business development methodology continous validation & tuning of explore/build/capture steps project management, progress management report progress & results to management, team, ecosystem, stakeholders manage evolution, next phase, growth Manage Validation Control Reporting Evolution
  • 23. methodologies & best practices
  • 24. Hans Delporte consultative selling business modeling mediation project management (virtual) team management language skills insightful analytical door opener explorative ability to execute taking the lead general trends in ICT government policies ICT & Health sector ecosystem, trends, needs methodologies business modeling 15+ years experience in business development, product management, marketing management, consultative selling, partner management, program management Experience Knowledge SkillsPersonality
  • 26. get in touch email hans.delporte@infoclarity.eu mobile +32 (0)475 929343 skype hans.delporte linkedIn hansdelporte twitter @HansDelporte