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Get paid to speak - find a topic that sells

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If you want to get paid to speak you need a topic that sells. Discover four easy ways to research what is the best topic for the right market.

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Get paid to speak - find a topic that sells

  1. GET PAID TO SPEAKfind a topic that sells SPEAK
  2. So, you want to be a speaker?
  3. Great!
  4. Now you have to find a topic that sells
  5. Don’t dream this up on your own! CAUTION!
  6. If you just climbed a big mountain or swam the English Channel… - maybe start with motivation
  7. If not… What TOPIC will you speak about?
  8. Here are 4 sure-fire ways to find the perfect TOPIC audiences will love (and pay for) TOPIC
  9. Let’s talk about TOPIC focus and MARKET focus FIRST…
  10. When most speakers get started they will talk about ANYTHING! motivation? customer service? sales? leadership? planning? team building? change management? succession planning? technology? innovation? entrepreneurship? time management? habits? marketing?
  11. Niche market All markets Niche topic Any topic It looks like this “I’ll speak about anything!” “I’ll speak to anyone!”
  12. “Being an expert in everything makes you an expert in nothing.”
  13. Niche market All markets Niche topic Any topic stronger position weaker position In general, it’s easier to build market strength with a niche TOPIC for a niche MARKET
  14. Niche market All markets Niche topic Any topic customer service for health care “I’ll speak about anything!” “I’ll speak to anyone!” As you gain success, narrow your TOPICS and the MARKETS you serve.
  15. FOUR types of Market Research to help you find your ideal Topic.
  16. #1. What are ASSOCIATIONS buying?
  17. Associations are a big, reliable source for booking speakers.
  18. 1st: Find Associations Search for “association conference [your industry]”. For example “association conference engineers” or “association conference social work”
  19. 2nd: find past agendas Find their conference agenda. Look at presentations listed from non-industry speakers (likely to be paid).
  20. Q: What topics are popular? Q: Would your topic compete with what they are already paying for? 3rd: what topics are popular?
  21. #2. Use the AMAZON search engine.
  22. Amazon is a huge research tool that constantly reports on consumer interests
  23. https://hughculver.leadpages.co/ 25-ways-slideshare-find-a-topic/ https:// hughculver.le adpages.co/ 25-ways- slideshare- find-a-topic/ Download your copy Get the free report: “25 Ways to Get Paid to Speak” 1. Industry associations 2. Corporate event 3. In-house training 4. Conference workshop 5. Emcee at conference 6. Service clubs 7. Lunch and learn 8. Business networking groups 9. Special interest groups 10. Webinar for client 11. On-line course 12. Speaker bureaus 13. Education institutions 14. Facilitation 15. Platform speech 16. Toastmasters 17. Seminar companies 18. Live on-line seminar 19. Showcase event 20. Public seminars 21. Host a conference 22. Membership 23. Video on demand 24. Pn-line course 25. Cruise ships Send me “25 Ways to Get Paid to Speak” report Do you want to get Paid to Speak?
  24. 1st: Search Amazon for your topic (communications, customer service, change management, time management, etc)
  25. 2nd: Find books with an Amazon Best Seller Rank of 50,000 or less (sales of at least five books per day)
  26. 3rd: Find a niche in top- selling topics you can own. Q: What topics are popular? Q: What topic would compete with top sellers? The goal here is to either confirm your niche topic is popular or find a gap in the market.
  27. #3. SURVEY your audience.
  28. #3. Survey your audience. Most people will complete a short survey (especially if it’s about them)
  29. #3. Survey your audience. Keep it simple: I am finishing a new book about social media (to be released this Fall) and I hope you can help me. I have just two questions: #1: “When it comes to ______________ what is your greatest challenge?” #2: “Thinking about that challenge, what would be an ideal solution?”
  30. #3. Survey your audience. Look for a common need you can solve. TIP: In your marketing, use the same language they used to describe their challenges. These answers will be invaluable
  31. #4. INTERVIEW your audience.
  32. #4. Interview your audience. When you ask prospects smart questions about their needs you position yourself as an expert. When they need a solution - they think of you. How it works:
  33. It’s a win/win.
  34. • You are not there to sell. Be curious, listen carefully to their answers, repeat back what you heard and ask for more information. • Your goal is to to clarify their needs, • Follow up with a card or email thanking them. Again, don’t turn this into a sales pitch—build credibility. Remember
  35. 1. try to serve niche markets and/or niche topics 2. research association agendas to learn what planners are buying 3. find market gaps with Amazon’s best-seller ranking 4. discover your audience’s greatest need with a 2-question survey 5. learn needs and build credibility by interviewing prospects Summary:
  36. A little work before you launch will pay big rewards and get you closer to your target.
  37. https://hughculver.leadpages.co/ 25-ways-slideshare-find-a-topic/ https:// hughculver.le adpages.co/ 25-ways- slideshare- find-a-topic/ Download your copy Get the free report: “25 Ways to Get Paid to Speak” 1. Industry associations 2. Corporate event 3. In-house training 4. Conference workshop 5. Emcee at conference 6. Service clubs 7. Lunch and learn 8. Business networking groups 9. Special interest groups 10. Webinar for client 11. On-line course 12. Speaker bureaus 13. Education institutions 14. Facilitation 15. Platform speech 16. Toastmasters 17. Seminar companies 18. Live on-line seminar 19. Showcase event 20. Public seminars 21. Host a conference 22. Membership 23. Video on demand 24. Pn-line course 25. Cruise ships Send me “25 Ways to Get Paid to Speak” report Do you want to get Paid to Speak?
  38. Now that we’ve talked about research and avoiding mistakes, a reminder…
  39. "You don't have to be great to start, but you have to start to be great.” Zig Ziglar
  40. https://hughculver.leadpages.co/ 25-ways-slideshare-find-a-topic/ https:// hughculver.le adpages.co/ 25-ways- slideshare- find-a-topic/ Download your copy Get the free report: “25 Ways to Get Paid to Speak” Send me “25 Ways to Get Paid to Speak” report Do you want to get Paid to Speak?

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