This document discusses content marketing strategies and tactics. It emphasizes finding the why of a brand through its mission, values and stories. It also recommends thinking like a publisher by creating helpful content rather than promotional hype. Additionally, it addresses how brands are becoming publishers by building audiences through self-service informational content on various platforms like email, sponsored content and social media.

1. HAVE
CONVERSATIONS
CONTENT MARKETING

2. MINDY WITHROW
CONTENT STRATEGIST
STEVE DWYER
CONNECTION STRATEGIST

3. CONTENT MARKETING

4. CONTENT MARKETING
Content marketing is a method
of building an audience
via self-service information

5. BRANDS ARE BECOMING PUBLISHERS

6. CONTENT
BRANDS ARE BECOMING PUBLISHERS

7. CONTENT MARKETING
The best content
helps, not hypes.

8. CONTENT MARKETING

9. CONTENT MARKETING
The WHY of your brand.

10. CONTENT
THE WHY OF YOUR BRAND
mission and
core values
stories
brand

11. CONTENT
THE WHY OF YOUR BRAND

12. CONTENT
THE WHY OF YOUR BRAND

13. CONTENT
THE WHY OF YOUR BRAND

14. CONTENT
THE WHY OF YOUR BRAND

15. CONTENT
CONTENT MARKETING STRATEGY
•
Find your WHY
•
Think like a publisher
•
Help your audience, not hype

16. SPONSORED CONTENT

17. CONTENT
SPONSORED CONTENT
•
Advertising designed to look
and feel like editorial content
•
Marketers are projected to
spend $1.9 billion on
sponsored content this year,
up 22% from last year
•
Still lots of ethical
considerations

18. EMAIL

19. CONTENT
EMAIL
•
Yes, it’s still relevant, especially for B2B
•
Think mobile-friendly
•
Supports other content platforms
– Welcome letters
– Promotional campaigns
– Newsletters
– Reactivation/revisit reminders

20. See more at
HANSONINC.COM/SUMMIT