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One Brand One Voice
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Hanoch Rabinovitz
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Digital branding process (a sphere shape chart with six stages)
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One Brand One Voice
1.
One Brand
One Voice Hanoch Rabinovitz
2.
Energizing your (digital)
brand distribute listen synergize optimize Engage present
3.
present Who we
are What we are Relevant issues Brand Search navigate Domain Landing pages (mini) sites
4.
present Domain Landing
pages (mini) sites
5.
present Domain Landing
pages (mini) sites Who we are? What we are? Relevant issues? NO!
6.
distribute SEO SEM
Ads Media Wiki PR RSS
7.
distribute SEO SEM
Ads Media Wiki PR RSS
8.
distribute SEO SEM
Ads Media Wiki PR RSS
9.
synergize Mix Real/Digital
media Co-branding
10.
synergize Mix Real/Digital
media Co-branding
11.
synergize Mix Real/Digital
media Co-branding
12.
listen RSS Compare
Pulse Trend-Spotting
13.
listen RSS Compare
Pulse Trend-Spotting
14.
listen Read RSS
Compare Pulse Trend-Spotting Entertainment Politics
15.
engage Blog Newsletters
Widgets Converse Socialize Rate Be There = Leader “ SEO-machine” True Links! Blogging = Humanizing your brand Fresh content!
16.
engage Blog Newsletters
Widgets Converse Socialize Rate
17.
engage Blog Newsletters
Widgets Converse Socialize Rate
18.
engage Blog Newsletters
Widgets Converse Socialize Rate
19.
optimize Your presence
20.
optimize Your pages
21.
optimize Your pages
2.7% 1.6%
22.
optimize Your pages
“ call for action button” = 250% more Clicks!
23.
24.
Energizing your (digital)
brand distribute listen synergize optimize Engage present
25.
Don’t forget to
say Thank you
26.
Energizing your (digital)
brand distribute listen synergize optimize Engage present Domain Landing pages Product’s (mini) sites SEO SEM Ads Media ; YouTube, Flickr, wiki PR Web, MarketWire Mix Real/Digital media Co-branding RSS; Google reader, Flock Compare; Google Trends, Compete, IceRocket, Blog Search Pulse : Summize.com, Digg, Yahoo Trends, Trend-Spotting Blog (Wordpress, blogger) Newsletters and widgets Converse & Socialize ( Twitter, LinkedIn, Facebook, Plaxo) Rate (del.ico.us, digg) Measure: Alexa, Website Grader SE Optimization User experience; Design , UI
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