The idea is very basic: Corporates should have their own facebook platforms expecially for their field services like sales, services and marketing. Employees or channels which are in cooperation with the main body of the echosystem can better teach each other, can better compete and can better collaborate - let them do but listen carefully !

1. Improving marketing in B2B using Social
Networking
Running examples....
Hakan TETİK (Ph.D.)

2. Who we are ?
 We empower companies with technology
 We differentiate them in strategy, marketing and sales
 We manage their corporate marketing activities
 We are the leading provider* of consultancy with
technological approach
 We have talented and technical stuff (35+),
 2 Phd, 4 Master, >30 Graduate.... 10 Engineers
 We are based in
 İstanbul (Projects, Business Development,CRM, Consultancy),
 İzmit Teknokent (Software Services, Marketing Machine),
 We are in touch with 5000+ customers every day,
 We are the “Turkcell 3G Award” Winner
* in Turkey
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3. “Purpose of Existence...”
 We support companies with solutions and
services to do sales, marketing &
communication better using state-of-teh
start technologies
 We unify Mobile (SMS, MMS), Internet (E-
mail, Web), Fixed line channels and
customers (B2B & B2C) and gather data to
help companies give critical business
decisions.
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4. Dataport Services
Project &
Marketing Software CRM &
Business
Machine Solutions Consultancy
Development
Direct Sales Teleport Mobile Portal Projects
Marketing
Diaport
Indirect Sales Loyalty Clubs
Mediport Digital
Marketing
Telesales Farmaport CRM Projects
Corporate
Avport Messaging
Telemarketing SaaS
Maliport
Interactive Agency
Emlakport Consultancy Consultancy
Marketing
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5. The “facebook” of your echosystem !
INTRODUCING THE RUNNING
SYSTEM: SALESCLUB 4 CRM

6. SalesClub4CRM
 This presentation Idea
demonstrates the
capabilities of
SalesClub4CRM through Overview
examples.
 Now You can;
• build brand and product Functions
awareness
• get recommended to the
customer
• increase sell-through
Biz Model
• improve customer service

7. IDEA

8. Idea
 Are you winning on the retail floor? The
clutter is all around us, too many brands,
too many features, too many messages all
vying for that same consumer’s dollar.
You’re locked in a battle for hearts and
minds….but have you enlisted those people
on the front line?
 You better sign them up. They’re the #1
influencer of buying decisions…over 67% in
fact. Do they know your story?

9. Idea
 How can we influence the point of sale
through an interactive real time platform
which connects you directly to sales people
and them to each other ?
 How can we build brand awareness and
increase the sell-through using a state-of-
the-art “emotional” technology.
 We work with you on your message, create
an interactive tool out of it, and deliver it for
you to the salesperson, 24/7, That is our
idea!

10. OVERVIEW

11. Our basic targets Highly motivation
Increase in communication
Performance monitoring
Increase in capabilities

12. Achieve your Brand and Sales Goals
 Create higher demand by
influencing those who
influence your sales.
 Sales people are the
number one in-store
influencer swaying more
than 67% of buying
decisions at the point of
sale.
 Studies show;
• A greater than 30%
increase in sales over a 5-
week period after interactive
product training

13. Complete the Sales Cycle
 You have spent your money
marketing and building
demand for your products,
now leverage your
marketing dollars at the
point of sale by delivering a
clear and concise Brand
and Product message to the
salesperson.
 Equip your sales force,
24/7, with an interactive
training tool, allowing more
time for them to focus on
sales and support.

14. Deliver the Message
 Enhance your existing tools
into a customized
interactive program
employing dynamic content,
instructional design.
 Learn & Earn incentives,
and a clear and concise
Brand message.
 We create a customized
user experience to leverage
your existing sales training
program and seamlessly
integrate your existing
marketing message.

15. Connect with Motivated Salespeople
 Increase the participation at
the retail level and place
your products in the hands
of opinion leaders.
 Interactive forums create
community and encourage
communication, providing
critical brand/product
feedback and discussion
with the people on the front
line.

16. Track your Success in Real Time
 Advanced reporting tools
allow you to track ROI in
real time. Measure results
by Brand, product,
territory, and store. Track
training against sales to
improve underperforming
accounts, target key retail
markets, or learn what
went right or wrong at the
point of sale.

17. FEATURES ADVANTAGES BENEFITS
Brand/Product Trainings Delivers Brand message and builds Affect the 67% of retail buying decisions which
(web & 3G mobile) Product knowledge for your network 24-7 are made at the point of Sale
Your vertical salesClub Single access point to reach the salespeople Simplified registration and ease of navigation.
portal marketed who influence the majority of retail Improved reporting and metrics
to your retail network buying decisions generation increases retail participation
Learn and Earn Rewards retail participation with Product Increases participation at the retail level
and Brand incentives and places your product in the hands of
opinion leaders
Turn-Key Makes online training easy for vendors to Start influencing the sale immediately.
initiate. No programming and no IT The most cost effective way to deliver your
support required Brand promise and increase your sell-through
Question based rewarded Effective training; easily learned, retained Gets the needed know-how through. Case
interactive content to train and applied studies, questionnaires, chatting show a
salespeople while gambling greater than 30% increase in sales over a
3 month period and maintain greater than
a 20% increase over a 6 month period
Strategic product launch Quickly deliver your new Brand message Retail salespeople are the #1 influencer
support based on loyalty to the retail community of retail buying decisions
activities and video
Advanced reporting and Allows both vendors and retailers to track Track against sales, improve
metrics training and measure results by brand, underperforming accounts, target key
product, store and employee retail markets
Add to your tool box Equips your salespeople with an Motivates your team and gives them
interactive training tool more time to sell

19. FUNCTIONS

20. Some functions...
 The platform has today*  My network
ready-to-use 32 functions.  News & announcements
There are always new ones  Rewarder
on development.  Forum
 A short list is on the right;  Live cast
some explanations of some  Chat
function will follow in the  3d gallery
next slights.  Info cube
 It is the ultimate interface  Survey (mini & maxi)
to communicate with all  3G mobile & video
layers inside the value  Info board (weather, traffic etc.)
chain.  Case board (complaints,offers
etc.)
 What happens today
 * September 2009
 ...

21. Get in them in Interaction !
 Your Salespeople are your
frontiers. They are alone in
their war and need realtime
support.
 Nowbody cares of them.
 You never understand their
feelings unless you let them
get in interaction with others
like them.
 Basic idea; it is their facebook,
people who make sales 

22. Get them motivated !
 People want to share their
feelings, services and are in a
process to market
themselves...
 Using interactive messaging
solutions they are able to do it.

23. Get them self trained !
 You are not able to train them ?
 Using the self training tools,
salespeople are able to train
themselves and will be rewarded
accordingly.
 You will know who “knows” but is
not performing well, you will know
who “doesnt know” is not
performing well too.
 They will teach each other based
on question-answer interactions.

24. Let them know about their performance !
 It is important to show them
how they are perfotming...
 They are in a race, and the
winner is...

25. BIZ MODELS

26. Our Offer is...
 Outsourcing ?
 Deployment ?
 Consultancy ?
 Only technology ?

27. Thank You...
 Dataport is your Specialist ;
Hakan TETİK
(Ph.D.)  BIZ WISE;
 STRATEGY
 MARKETING
Founder  LOYALTY
 CRM
& Managing
Partner  TECH WISE;
hakan@dataport.com.tr  DYNAMICS CRM
 SHAREPOINT
 PORTALS
 MOBILE

28. References...
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29. Contact Us...
 Hakan TETİK (PhD)
 hakan@dataport.com.tr
 info@dataport.com.tr
 Web
www.dataport.com.tr
www.teleport.com.tr
www.diaport.com.tr
www.pazarlamamakinesi.com
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