Robert Shaw

8 Seguidores

CEO magazine nominated him recently as a “leading new-generation business guru”. Twice author # 1 Marketing Book of the year. Works as a consultant for companies as diverse as Barclays, BP, Manchester United and Universal Music, bringing with him a fantastic network of associates and real experts. Through the years, world-recognized experts such as Philip Kotler, Jean-Claude Larreche, Malcolm McDonald, Andrew Ehrenberg and Don Shultz, as well as Industry icons including Sir Martin Sorrell, Sir Paul Judge, Sir Roy Gardner and Lord Marshall, (to namedrop a select few), have endorsed Shaw's pioneering Marketing Analytics work, which today is used by some of the world's largest corporati

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Robert Shaw

Apresentações

Finance Directors Forum

Marketing Forum presentation

Measuring Marketing Performance and ROI

09 05 Riding Out The Economic Cycle

Case study - improving marketing ROI at Universal Music through Artificial Intelligence

Documentos

How big should you be?

Return On Ideas Report

Is My Marketing Profitable Enough Conference Report

Marketing mix modelling

Market Structure Modelling

Sales Promotion Optimisation

Econometrics for marketing

15 09 market leader article

15 09 market leader article