Online conversations (and even offline ones) are, deep down, networks. But how to visualize network data so that they make sense to non-network scientists?
Presentation at the second CATALYST consortium meeting.
7. What can you say about a
conversation without reading it all?
8. What can you say about a
conversation without reading it all?
•
look at the visualization
9. What can you say about a
conversation without reading it all?
•
•
look at the visualization
guess what it means
10. What can you say about a
conversation without reading it all?
•
•
•
look at the visualization
guess what it means
how would you, as community manager, react to this information?
11. What can you say about a
conversation without reading it all?
•
•
•
•
look at the visualization
guess what it means
how would you, as community manager, react to this information?
“the vocalizer” of the network analysis software conveys
interpretations for you
14. Very important!
•
The network must be specified. It is important to define what nodes
and edges represent.
•
Here (mostly): nodes => users, edges => comments
18. With moderators
Density 0.028
Average weighted degree 10.87
Average distance 2.3
No moderators
Density 0.013
Average weighted degree 3.7
Average distance 3.3
20. Moderators rock!
•
“No user left behind”: they connect to the general conversation
people that are not talking to each other.
21. Moderators rock!
•
“No user left behind”: they connect to the general conversation
people that are not talking to each other.
•
They reduce the average distance between members by one hop
22. Moderators rock!
•
“No user left behind”: they connect to the general conversation
people that are not talking to each other.
•
•
They reduce the average distance between members by one hop
They increase the average weighted degree (number of interactions
on the network) from 4 to 11
25. Share of Comments
Share of Posts
1
0,75
0,5
0,25
0
Nov Dec
Jan
Feb Mar Apr May Jun
User generated content as a
share of the total content
Jul
26. Share of participating users
Share of relationships
1
0,75
0,5
0,25
0
Nov Dec Jan
Feb Mar Apr May Jun
Share of the conversation that does
NOT involve moderators
Jul
28. Not much, but getting better
•
Almost all posts and about two thirds of the comments are produced
by the community, not the moderators.
29. Not much, but getting better
•
Almost all posts and about two thirds of the comments are produced
by the community, not the moderators.
•
BUT A lot of the interactions involve moderators. Drop them at your
own risk!
30. Not much, but getting better
•
Almost all posts and about two thirds of the comments are produced
by the community, not the moderators.
•
BUT A lot of the interactions involve moderators. Drop them at your
own risk!
•
On the plus side, the share and number of interactions NOT involving
moderators are both growing.
43. Some are, some are not...
•
Check you are not relying on results from “narrow” and “shallow”
discussion, however you might like the content!
44. Some are, some are not...
•
Check you are not relying on results from “narrow” and “shallow”
discussion, however you might like the content!
•
Deploy moderators to ask the community to reinforce semmeingly
important results that are not sufficiently validated