SmartPhone chages the world. So new business models show up. This document looks around the business.

1. SMART PHONE changes the WORLD
2010.01 gunninara

2. Paradigm Shift to Smart Phone..

3. The Future of Smart Phone
Source : Infonetics Research, Mobile/WiFi Phones and Subscribers
Worldwide and Regional Market Size, Share, and Forecasts,
September 2009
2012, Smart phone exceeds feature phone

4. Smart Phone is a rule-changer.
#1 : Make new market
Smart Phone shifts Application Market
from Walled-Garden to Open

5. Smart Phone is a rule-changer.
#2 : Data Explosion occurs.
Smart Phone Pulls the Era of Data Explosion

6. Smart Phone, The legend will continue
in ASIA?
The Legend of Smart Phone shows up in ASIA.

7. Nobody is safe..Then you?
Winner is always changed. Are you safe?

8. Let’s look around App stores

9. What is App store?
App Store is
an online marketplace where
anyone can trade various applications
The main feature of an app store is the
trade system concentrating on
smart phone-application
and open circulating
system.
App store is online marketplace for Mobile App.

10. Who are players in App store?

11. The strategy of App store players
Apple App Nokia Blackberry MS Mobile Android China
Handango GetJar
Store OviStore App World Catalogue Market Mobile
Windows
Platform iPhone S60 Blackberry Android Multi OS Multi OS Multi OS
Mobile
Developer
70% 70% 80% 70% 70% 50% Ad-based 50%
Margin
Developer
Yes Yes Yes Yes Yes FAQ’s Forum N/A
Resources
$99
Program
$299 for Free No $99 $25 No Free N/A
Fee
Ent
$oo per
App Varies Per
No Yes No app five No Free N/A
Signing Fee Platform
free initially
App
$200 for 10
Submission No Free Free Free Free Free N/A
apps
Fee
(Sept. 2009)

12. App store, Revenue?
APPLE earns 198 million/month
by App Store at July, 2009

13. App stores make Mobile Gold Rush.
If you want to get merit of First runner, RUSH~

14. App store & Stock in Korea
Market is already moving

15. Increasing Job related with Smart phone
After Nov. 2009,
Jobs related with Smart Phone are increased.

16. How’s related industries?

17. What are related industries?
Application Platform
Service Application Platform
• •
- -
Contents App store
exists
•
- •
- -
-
• •
- -
No
Contents • •
- - swebapps
- appbreeder
Application Application Platform
Affiliating Marketing & Advertise

18. #1, Smart Phone Agency / KOREA
TOUCH Connect launched Smart Phone Agency

19. #1, Smart Phone Agency / KOREA(cont.)
“smart-game,
daltong … ”
.
, , , ...
.
.
http://www.smartgame.co.kr
http://www.daltong.com
Smartgame, daltong run Smart Phone agency

20. #2, Application Convert / KOREA
“
”
Open OS/Platform
.
/
.
WIPI Game Android/Windows Mobile/iPhone Game
. /
http://www.beyonde.co.kr/
WIPI Game Android/WinMobile/iPhone

21. #2, Application / ( )
“WIPI App Windows Mobile App ”
KT SHOW App Store CP
WIPI App .
SDK , KTH
.
WIPI App Windows Mobile App
. /
http://club.paran.com/wipiconverting
WIPI Appl Windows Mobile Appl

22. #2, Application /
“swebapps,
appbreeder, … ”
.
, ,
, .
http://swebapps.com/
http://appbreeder.com/
DIY

23. #3, /

24. #3, /
“ ..”
.
, , , ,
OS .
, .

25. #4, /
LBS
,

26. #4, /
2009 3224 , 367 .
KT 1000 ,
SK T 3 , 200
T 8000 .
Winner-takes-all Rule .

27. #5,
“
2 ..”
2 .
5~6 ,
13
.
, 2 .

28. #6, /
“ ,
..”
2000
,
.
,
,
,

29. Where to go? First of all, look around Trend.

30. 2010, .
. ?

31. 2010, ?
, ?

32. Trend / SNS
.. SNS ?

33. Trend / SNS( )
NHN ..

34. Trend / SNS( )
,“ ”??
, , .

35. Trend /
“KTH ..”
2010.1, ‘
’ .
(ETRI) (LBS)
.
“Google ..”
.
,
.
KTH ..

36. Trend /
“ ..”
' ' .
, 5
,. TV .
9 95 .
2009
1 7 .
2007 3 2008 9
.
, 50% .
. .

37. Trend /
“Bee TV”
BeeTV (AVEX) NTT
315 8 , 21
, 200
.
BeeTV 1 30
1,000
.
.
“SKT Tstore
LiveSession”
.
.

38. /
“ N ”
7 .
But issues remain..
.
.

39. / FMC - KT
KT FMC
1) ,
2) ,
3) ,
4) CRM( ),
5) .
KT
▲300
▲ 70
▲ 20
▲ 300
4 FMC
2009.9, FMC
3 130 . ,
.

40. / FMC - SKT
SK
FMC .
2009 ,3
,
.
FMC
1) SK (VoIP),
(Wi-Fi), 3G ,
2) UC(Unified Communication ;
)
3) (Group Ware)
2009.
FMC FMC .
FMC
.

41. / FMC – SK BB
Mobile Groupware: Speed M BCP(Business Common Platform)
Handset, Smartphone, PDA Mobile
Device
moceleT KS
TKS
TKS
krowteN
PCB metsyS ycageL
Biz LBS PocketOne
/ App.
Total APS
PocketOne Portal
PocketOne Portal
PocketOne
PocketOne
준표
준표
준표
준표
준표
준표
준표
준표
준표
준표
준표
준표
준표 Platform
Platform
PC Notebook
Group-
Group- 금세
금세
금세
금세
금세
금세
금세
금세
금세
금세
금세
금세
금세
금세
금세
금세
ware
ware
리관객고
리관객고
리관객고
리관객고
리관객고
리관객고
리관객고
리관객고
리관객고
리관객고
리관객고
리관객고
리관객고
리관객고
리관객고
리관객고 서산계
서산계
서산계
서산계
서산계
서산계
서산계
서산계
서산계
서산계
서산계
서산계
서산계
서산계
서산계
서산계 PocketOne Portal
PocketOne Portal
SMS
SMS LBS
LBS Commerce
Commerce Smart Mobile
PDA Phone Phone
SK Broadband ,

42. / FMC - LGT
2010 3~4 , (FMC)
.
,
.
LGT , 2010

43. / FMC –
(PUMP™ mGroupware)’. :
, , , ,
.
IBM MS , POP3
.
RSS ‘ GEN V2.1’
RSS
.
.

44. Think Right Now!!
http://www.flickr.com/photos/houseofsims/2554201767/
•http://www.flickr.com/photos/houseofsims/2554201767/