1. Philanthropedia Custom Research
An Introduction to GuideStar’s Custom
Research product
#customresearch

2. INTRODUCTIONS
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Jasmine Marrow, Manager of Philanthropedia Research,GuideStar
Diana Hand,Senior Marketing Manager, GuideStar
#customresearch

3. AGENDA
An Introduction to Philanthropedia
TheValue of Custom Research
Custom Research Product Details
Philanthropedia’sWork
WhyThis is aVital Tool
Q+A Session
Conclusion/Next Steps
3
#customresearch

4. AGENDA
An Introduction to Philanthropedia
TheValue of Custom Research
Custom Research Product Details
Philanthropedia’sWork
WhyThis is aVital Tool
Q+A Session
Conclusion/Next Steps
4
#customresearch

5. ABOUT PHILANTHROPEDIA
We find the best charities by harnessing the wisdom of
thousands of experts.
Philanthropedia’s mission is to improve nonprofit
effectiveness by directing money to and facilitating
discussion about expert recommended high-impact
nonprofits.
 2009 - Philanthropedia officially incorporated as a 501(c)3
 April 2011 - Philanthropedia was acquired by GuideStar
as an independent research division
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#customresearch

6. AGENDA
An Introduction to Philanthropedia
TheValue of Custom Research
Custom Research Product Details
Philanthropedia’sWork
WhyThis is aVital Tool
Q+A Session
Conclusion/Next Steps
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#customresearch

7. CUSTOM RESEARCH =YOUR BACK OFFICE
YOU know the
information needed in
your community
WE gather that
information for you
YOU use that
information to benefit
your community
Leaving YOU more time to
connect with donors in
your community
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8. DIGGING DEEPER
We focus on impact to augment other nonprofit data
Our research can uncover:
 Promising Start-Ups
 Lesser known organizations
 Areas for improvement
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9. TRUSTWORTHY RESULTS
 Administered by a neutral 3rd party
 Fueled by experts in the field
 Their collective reputations vet this research
Who is considered an expert?
Philanthropedia surveys look toward individuals with
experience in the field like foundation professionals,
researchers, and nonprofit senior staff. Our experts have an
average of 8-20+ years of experience in their sector.
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#customresearch

10. AGENDA
An Introduction to Philanthropedia
TheValue of Custom Research
Custom Research Product Details
Philanthropedia’sWork
WhyThis is aVital Tool
Q+A Session
Conclusion/Next Steps
10
#customresearch

11. OUR 8-STEP PROCESS
1. Identify a cause
2. Conduct preliminary research with select experts
3. Create an expert list
4. Run first survey
5. Call experts
6. Run second survey
7. Analyze data
8. Share results
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12. THE CUSTOM RESEARCH PRODUCT
 2 - 4 social causes of your choosing
 10 - 20 expert identified high-impact nonprofits emerge
for each cause
 Detailed information & analysis on what impact these
nonprofits are having, why they’re so strong, and how they
could improve
 Pricing: Starting at $20K for 2 causes, $25K for 3 causes,
$30K for 4 causes
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#customresearch

13. AGENDA
An Introduction to Philanthropedia
TheValue of Custom Research
Custom Research Product Details
Philanthropedia’sWork
WhyThis is aVital Tool
Q+A Session
Conclusion/Next Steps
13
#customresearch

14. PHILANTHROPEDIA’STRACK RECORD
To date, 3012 experts
have participated in our
research, providing
reviews on 560 top
nonprofits
across 36 causes.
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15. Minnesota Philanthropy Partners, a
Custom Research Client
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“Minnesotans are generous people
and they seek information to help
them make smart decisions about
which nonprofits to support.
Philanthropedia’s customized
research gathers and analyzes experts’ opinions
about nonprofits in Minnesota, giving donors the
opportunity to support their favorite causes with
greater confidence that their funds are having a
positive impact.”
WhyWe Chose Philanthropedia
Consortium of 1,600
affiliates across MN
Anchored by the Saint
Paul Foundation, Minnesota
Community Foundation, F.
R. Bigelow Foundation and
Mardag Foundation
Donor education services
includes Flagship
publications, video series,
and online resources
Visit www.mnpartners.org
— Carleen Rhodes, President and CEO
of Minnesota Philanthropy Partners, a
custom research partner
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16. EXAMPLES OF CUSTOM RESEARCH
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MN Environment 178 Experts (with an average of 18 years of experience) reviewed
a total of 108 organizations and identified 18 outstanding
nonprofits
MNWorkforce
Development
100 Experts (with an average of 18 years of experience) reviewed
a total of 101 organizations and identified 18 outstanding
nonprofits
MN Access to Arts
& Culture
124 Experts (with an average of 18 years of experience) reviewed
a total of 144 organizations and identified 18 outstanding
nonprofits
MN Access to
Healthy Food
99 Experts (with an average of 10 years of experience) reviewed a
total of 92 organizations and identified 15 outstanding nonprofits
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17. AGENDA
An Introduction to Philanthropedia
TheValue of Custom Research
Custom Research Product Details
Philanthropedia’sWork
WhyThis is aVital Tool
Q+A Session
Conclusion/Next Steps
17
#customresearch

18. AVITALTOOL
 Impact is important to donors
 Money for Good II
 Identifies various approaches to a single
issue
 Offers choice
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19. WAYSTO USE CUSTOM RESEARCH
 Discover details about a prospective cause area
 Use internally to influence programming decisions
 Provide details about a timely cause
 Share externally as a resource for others
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20. 20
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21. AGENDA
An Introduction to Philanthropedia
TheValue of Custom Research
Custom Research Product Details
Philanthropedia’sWork
WhyThis is aVital Tool
Q+A Session
Conclusion/Next Steps
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#customresearch

22. AGENDA
An Introduction to Philanthropedia
TheValue of Custom Research
Custom Research Product Details
Philanthropedia’sWork
WhyThis is aVital Tool
Q+A Session
Conclusion/Next Steps
22
#customresearch

23. Thank you for your time
Contact information:
If you’re interested in learning more, please contact
Jasmine Marrow
jasmine.marrow@guidestar.org
650-200-3705
http://www.myphilanthropedia.org/
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24. Appendix
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25. 25

26. 26

27. 27
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