Technology Presentation

Enable Me With Technology Keller Williams Encino - Sherman Oaks Technology Seminar May 6 th 2008 Michael Leznik [email_address] www.Realestate-818.com

Its 2008 Do you know where your clients are? Nearly one out of four buyers last year found the home they wanted on the Internet, up from 2% a decade ago, according to the NAR. Technology is shifting knowledge and power to buyers and sellers. In doing so, it's loosening Realtors' long-standing control of vital information and cutting into their sales commissions. USA Today E-Mail Website Blog IDX Network SEO As a REALTOR you must empower yourself with tools to stay competitive with your peers and visible to your potential clients.

How to get Technology Enabled and Accessible to your clients del.icio.us

REALTOR 2.0 In order to compete for Market Share, today’s REALTOR must have access to and ability to utilize the following 6 platforms in order to maximize visibility, awareness and results Property Portals Social Media Multimedia / Video Blogging Search Engine optimization Viral Marketing

The Importance of Online Marketing ,[object Object],[object Object],[object Object],Source: 2007 National Association of REALTORS ® Profile of Home Buyers and Sellers

Keller Williams Technology Check List ,[object Object],[object Object],[object Object],[object Object],[object Object],Broker Provided tools

FREE Web Based Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Internet /Technology Real Estate Trends

Percent of Internet Buyers/Sellers Share of All Homebuyers/Home Sellers Surveyed Source: C.A.R. 2007 Internet Versus Traditional Buyer Survey and C.A.R. 2007 California Home Seller Survey

Time Spent Before and After Contacting Agent Source: C.A.R. 2007 Internet Versus Traditional Buyer Survey

Number Of Homes Previewed with Agent NUMBER OF HOMES

How Buyers Found Their Agents Source: C.A.R. 2007 Internet Versus Traditional Buyer Survey

What Web Sites Are Buyers Visiting? Source: C.A.R. 2007 Internet Versus Traditional Buyer Survey

What Sellers Are Doing Online Selected listing of highest frequency responses.

What Websites are Sellers Visiting?

Agent’s Utilizing Tools to Market the Home

How Sellers Found Their Agents

Michael Leznik Keller Williams Encino - Sherman Oaks ,[object Object],Sample REALTOR.com Listing Presentation

Your Name ,[object Object],[object Object],[object Object],[object Object],Your Home Deserves Featured Marketing on REALTOR.com ®

Why I Market Properties Online More consumers are searching online* Internet 1995 1997 1999 2001 2003 2004 2005 2007 * Source: The 2002-2007NAR Profile of Home Buyers and Sellers 84% 80% 77% 74% 41% 2% 18% 37% 71%

More Consumers Search REALTOR.com ® * Media Metrix - January 2008

How would you like your home marketed? Online Comprehensive content includes customized home description, multiple photos, and interactive consumer contact opportunities which enable us to provide your home with the exposure it deserves. Print

How I will market your home online

I am a Local Specialist Online ,[object Object]

I Will Showcase Your Home on REALTOR.com ® By listing with me, your home will be on REALTOR.com ® . The door will be opened to millions of online consumers actively looking to purchase. ,[object Object],[object Object],[object Object],[object Object]

I Will Feature Your Home First Featured Homes™ ensures that your home stands out at the top of the search page – linking consumers directly to your property’s details and my contact information. ,[object Object],[object Object],[object Object],Featured Homes™ positions are limited in your market. That is why I have secured space to ensure that your home gets top local billing on the #1 real estate site – REALTOR.com ®* Featured Homes are seen 10X more often, on average!** *Media Metrix – based on reporting of the time online users spent during 2005 on REALTOR.com® and other comparable real estate listing aggregation sites and excluding sites of franchisors/brokerages

Featuring Your Community on REALTOR.com ® I hold one of a select few Featured Community positions to Feature Your Community on the #1 Real Estate Site* My investment in becoming one of a select few Featured Community on the #1 real estate site* helps ensure that you are represented by one of America’s preeminent real estate marketers online. * Media Metrix – number of unique visitors on REALTOR.com ® - January 2008 ,[object Object],[object Object],[object Object],[object Object]

Tracking Traffic to Your Home I will show you how often your home was “shown” on the real estate site where more potential buyers go to find a home, REALTOR.com ®

My Online Marketing Pledge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],<Insert agent name> * Media Metrix – Number of unique users on REALTOR.com ® - January 2008 ** Based on REALTOR.com ® internal analysis for May 2007 average number of property views with Featured Homes versus property views for non-Showcased Listings

Michael Leznik REALTOR / Technology Coach Keller Williams Sherman Oaks Encino 15233 Ventura Blvd., Ste 240 Sherman Oaks, CA 91403 (818)380-5206 office (818)497-3033 cell [email_address] www.realestate-818.com www.Activerain.com/losangelesrealestate Need Help? Call me to discuss your technology needs. My Contact Information

Technology Presentation

Recomendados

Recomendados

Mais conteúdo relacionado

Destaque

Destaque (20)

Semelhante a Technology Presentation

Semelhante a Technology Presentation (20)

Último

Último (20)

Technology Presentation