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Blogging With Prospective Students

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Blogging With Prospective Students

  1. 1. Blogging with Prospective Students to Connect and E-mail is so Old School<br />
  2. 2. Topics<br />Rationale for Research<br />Utilization of the Internet by Prospective Students<br />College Selection Criteria<br />Purposes of Study<br />Use of Blogging Technology in the Website Design<br />Communication Themes<br />Why Blogging Technology?<br />
  3. 3. Rationale for Research<br />As colleges and universities choose to employ the Internet to communicate with the prospective student during their search for information, it is important that the information provided be of assistance to the prospective student.<br />Electronic media is used by a majority of prospective students in making contact or researching a college or university of interest (Hawkins & Clinedinst, 2006)<br />
  4. 4. Utilization of the Internet<br />Utilization by prospective students<br />Today’s students are “informed candidates for admission” (Mentz & Whiteside, 2003).<br />Christiansen et al. (2003) found that the content provided on the website was considered by prospective students to be the most essential element in determining website effectiveness.<br />
  5. 5. College Selection Factors<br />Academic major availability<br />Academic program quality <br />Admissions office contacts<br />Athletic program availability<br />Campus activities<br />Campus appearance<br />Campus facilities<br />Campus location<br />Campus safety<br />10. Career preparation<br />11. College publications<br />College/university reputation<br />Computer resources/facilities<br />Course offerings (variability)<br />
  6. 6. College Selection Factors<br />23. Recommendations from parents, friends, teachers, counselors<br />24. Religious consideration<br />25. Student body size and class size<br />26. Student body diversity<br />27. Student support services<br />28. Tuition and related educational expenses<br />15. Faculty (contact, qualifications, diversity)<br />16. Financial aid available<br />17. Graduate school preparation<br />Honors programs available<br />Housing <br />Intramural sports<br />Laboratory resources and facilities<br />Library resources<br />
  7. 7. Purpose of the Study<br />Determine whether the web content provided by colleges and universities is reflective of the information needed by prospective students in making their college decision<br />Identify the current practices being employed by colleges and universities in presenting information of interest to the prospective student<br />
  8. 8. Utilization of Blogging Technology<br />Definition of a Blog<br />A weblog or online diary/journal contributed by the college or university’s current students.<br />34 of 400 (8.5%) of colleges and universities made current student blogs available on the website.<br />
  9. 9. Current Student Blog Topics<br />Advice for incoming freshmen<br />Advice for prospective students<br />Application process<br />Athletics<br />Balancing school with family and friends<br />Budgeting for college expenses<br />Campus events (art/photography exhibits and concerts)<br />Campus newspaper<br />Classroom experiences<br />Class assignments (presentations, research activities, and exams)<br />
  10. 10. Current Student Blog Topics<br />Clubs and organizations<br />Community service<br />Dining services<br />Dormitory living<br />Facebook (online social networking website)<br />Facilities (navigating buildings)<br />Family interactions<br />Field trips<br />Friend interactions<br />Going home for the weekend<br />
  11. 11. Current Student Blog Topics<br />21. Preparing for graduate school<br />22. Graduation (commencement exercises)<br />23. Health services<br />24. Holiday breaks<br />25. Homecoming events<br />26. Introductory information<br />27. Internships<br />28. Liberal education program<br />29. Local area attractions<br />30. Moving to campus<br />
  12. 12. Current Student Blog Topics<br />Pets<br />Preparing for college graduation<br />Program of study (academic majors)<br />Reasons for choosing college<br />Recreational activities (non-college sponsored)<br />Recreational activities (college sponsored)<br />Registration (selecting classes)<br />Returning to campus after a break<br />Roommates<br />Spring break<br />
  13. 13. Current Student Blog Topics<br />Stress from exams and presentations<br />Semester-beginning activities<br />Semester-ending activities<br />Serving as a Student Ambassador<br />Shopping for the beginning of school<br />Student employment<br />Search for employment<br />Student involvement (importance of being involved on campus)<br />Student workload<br />Study abroad programs<br />
  14. 14. Current Student Blog Topics<br />51. Studying experiences/tips<br />52. Summer experiences<br />53. Summer employment<br />54. Traditions (of the college/university)<br />55. Visits from family and friends<br />56. Weather (local area)<br />
  15. 15. Academic life andcampus life<br />Communication Themes<br />
  16. 16. Why Blogging Technology?<br />Provides an opportunity to communicate the benefits of the service<br />Communicates information in a format students are familiar with<br />Builds a readership community<br />Adds a “face” to the institution<br />Begins a dialogue with the prospective student<br />
  17. 17. Questions?<br />