Proactive Marketing for Foundation Librarians

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PROACTIVE MARKETING FOR THE FOUNDATION LIBRARIAN Sophia Guevara, MLIS

LEARNING OBJECTIVES ,[object Object],[object Object],[object Object],[object Object],[object Object]

PROACTIVE MARKETING: WHAT AND WHY? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

EXPECTATIONS: LIBRARIAN AND THE CLIENT ,[object Object],[object Object],[object Object]

CLIENT EXPECTATIONS IN THE AGE OF GOOGLE ,[object Object],[object Object],[object Object],[object Object],[object Object]

ORGANIZATIONAL AND PERSONAL MARKETING: UNDERSTANDING THE CONCEPT

TWO-FOLD MARKETING APPROACH: ORGANIZATIONAL AND PERSONAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ORGANIZATIONAL MARKETING ,[object Object],[object Object],[object Object],[object Object]

ORGANIZATIONAL MARKETING: DEVELOPING AND IMPLEMENTING A PLAN

ORGANIZATIONAL MARKETING: DEVELOPING A PLAN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ORGANIZATIONAL MARKETING: IMPLEMENTATION EXAMPLES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TAKING THE PULSE OF THE ORGANIZATION: SURVEYS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SURVEY IMPLEMENTATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PERSONAL MARKETING: WHY AND HOW? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ONLINE PRESENCE: SUGGESTED SITES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

REVIEW ,[object Object],[object Object],[object Object],[object Object],[object Object]

CONCLUSION ,[object Object],[object Object],[object Object],[object Object]

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