Presentation on Branding Beauty

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The use of indigenous knowledge and religion in brand building by beauty entrepreneurs in Malaysia

Estilo de vida Negócios

Branding Beauty: Indigenous Knowledge to the Forefront Shakila Yacob University of Malaya

A Notion of Beauty in Malaysia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Notion of Beauty in Malaysia (cont.) ,[object Object],[object Object],[object Object]

Malaysian Homegrown Beauty Companies ,[object Object],[object Object],[object Object],[object Object],[object Object]

Home-based to shop-front businesses Single Level Marketing Stockists Distributors (Domestic market) Main Distributors (International market) ,[object Object],Bio-networks Diversifying from beauty-based to lifestyle companies beauty products health food products lifestyle products

Rationale for Selection of Case Studies Nusantara ’ s health and beauty legacy - “because only nature is NR’s choice” An example of ‘strategic positioning’ against Indonesian competition in carving out a niche market in the same product category ,[object Object]

Meteoric rise of a company through its herbal-based products for health, beauty and lifestyle SENDAYU TINGGI “ reaping the goodness of Mother Nature”

Like many other emerging beauty companies, Natasya is an example of a new-comer in the overcrowded beauty market. NATASYA “ to restore your appeal and beauty”

Company Case Studies ,[object Object],[object Object],[object Object],[object Object],[object Object]

Controversy ,[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object]

Conclusion (cont.) ,[object Object],[object Object],[object Object]

Conclusion (cont.) ,[object Object],[object Object]

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