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Measuring your way to success: social media measurement, monitoring and ROI
1.
Monitoring, measurement, analytics
and ROI Measuring Your Way to SM Success 02/10/10
2.
3.
4.
Social Network Use
Skyrockets 02/10/10
5.
6.
7.
8.
9.
10.
11.
How Do You
Measure Success? 02/10/10 Traffic Lead Generation Links Awareness Social Media Coverage Signups Conversion Sales Profit Retention Customer Service
12.
13.
14.
Source: Jaime Shiller
http://jamieshiller.com, http://www.marketextend.com
15.
16.
How Do You
Monitor? 02/10/10 Share of voice How they feel Where to focus Where they are Source: Biz360 Community Insights
17.
18.
19.
20.
21.
22.
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