Most participants stated they buy magazines when they feel like it and would be more likely to spend £2.99 or less. All participants lived in the city. The music magazine preferences were spread out, but most chose NME as it covered their preferred genre of indie music. The majority's favorite female R&B artists were Beyonce and Rihanna because they enjoyed their music and could relate to the messages in their songs.

1. Results and findings of the questionnaire