C H P T R11revised

PRODUCT PLANNING ,[object Object]

PRODUCT PERSONALITY ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object]

NATURE OF PRODUCT ,[object Object],[object Object],[object Object]

Generic product Expected product Augmented product Potential product

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PRODUCT CLASSIFICATION ,[object Object],[object Object],[object Object],[object Object]

USAGE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Color cosmetics Hair care Skin care Oral care deodorants Soaps and detergents Toilet soaps beverages food

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object],[object Object],[object Object],RS55000 3.39 LAKHS

Growth ,[object Object],[object Object],[object Object],[object Object],[object Object]

Maturity ,[object Object],[object Object],[object Object],[object Object]

C H P T R11revised

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C H P T R11revised