SlideShare uma empresa Scribd logo

Research Presentation

•Transferir como PPT, PDF•
•
G
guest136b28e

This is the presentation from last night. Jill

EducaçãoTecnologiaNegócios
1 de 28
The Johns Hopkins University Communication in Contemporary Society Branding and Advertising “ The Role of Marketing Research” President, Shugoll Research 301-656-0310 [email_address] 7475 Wisconsin Avenue, Suite 200 Bethesda, Maryland 20814 www.shugollresearch.com Merrill S. Shugoll, PRC
[object Object],[object Object],[object Object],[object Object],Why do marketing research?
[object Object],[object Object],[object Object],[object Object],[object Object],What marketing research methods best fit my objectives?
[object Object],[object Object],[object Object],[object Object],[object Object],What marketing research methods best fit my objectives? Primary marketing research (i.e. design a custom study to meet specific objectives)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What marketing research methods best fit my objectives?
[object Object],[object Object],[object Object],How is it done in the “real world?” ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How is it done in the “real world?”
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How is it done in the “real world?”
How is it done in the “real world?” Mindmapping
How is it done in the “real world?” Car Analogy
How is it done in the “real world?” Adjectives exercise
How is it done in the “real world?”
How is it done in the “real world?”
How is it done in the “real world?”
How is it done in the “real world?”
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How is it done in the “real world?”
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How is it done in the “real world?”
 
 
 
[object Object],Getting started: What type of marketing research can you conduct?
[object Object],[object Object],[object Object],Getting started: What type of marketing research can you conduct?
[object Object],Getting started: What type of marketing research can you conduct?
[object Object],[object Object],Getting started: What type of marketing research can you conduct?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Getting started: What type of marketing research can you conduct?
[object Object],Getting started: What type of marketing research can you conduct?
[object Object],[object Object],[object Object],Getting started: What type of marketing research can you conduct?
Questions & Answers

Recomendados

Insight Generation Framework V 5 Value Insights India
Insight Generation Framework V 5 Value Insights IndiaInsight Generation Framework V 5 Value Insights India
Insight Generation Framework V 5 Value Insights India
vamawate
 
Understanding customer needs
Understanding customer needsUnderstanding customer needs
Understanding customer needs
sdwaltton
 
Adserch final paper
Adserch final paperAdserch final paper
Adserch final paper
Samantha Abalos
 
Lesson slides understanding customer needs
Lesson slides understanding customer needsLesson slides understanding customer needs
Lesson slides understanding customer needs
sdwaltton
 
2012 06 25_research_lesson
2012 06 25_research_lesson2012 06 25_research_lesson
2012 06 25_research_lesson
jonsaward
 
Start Garden: Defining Your Target Customer
Start Garden: Defining Your Target CustomerStart Garden: Defining Your Target Customer
Start Garden: Defining Your Target Customer
Emily Gremel
 
Understanding Customer Needs
Understanding Customer NeedsUnderstanding Customer Needs
Understanding Customer Needs
John Bilton
 
Market research! your action plan vancouver start up
Market research! your action plan vancouver start upMarket research! your action plan vancouver start up
Market research! your action plan vancouver start up
Mark Eversfield
 

Recomendados

Insight Generation Framework V 5 Value Insights India
Insight Generation Framework V 5 Value Insights IndiaInsight Generation Framework V 5 Value Insights India
Insight Generation Framework V 5 Value Insights India
vamawate
 
Understanding customer needs
Understanding customer needsUnderstanding customer needs
Understanding customer needs
sdwaltton
 
Adserch final paper
Adserch final paperAdserch final paper
Adserch final paper
Samantha Abalos
 
Lesson slides understanding customer needs
Lesson slides understanding customer needsLesson slides understanding customer needs
Lesson slides understanding customer needs
sdwaltton
 
2012 06 25_research_lesson
2012 06 25_research_lesson2012 06 25_research_lesson
2012 06 25_research_lesson
jonsaward
 
Start Garden: Defining Your Target Customer
Start Garden: Defining Your Target CustomerStart Garden: Defining Your Target Customer
Start Garden: Defining Your Target Customer
Emily Gremel
 
Understanding Customer Needs
Understanding Customer NeedsUnderstanding Customer Needs
Understanding Customer Needs
John Bilton
 
Market research! your action plan vancouver start up
Market research! your action plan vancouver start upMarket research! your action plan vancouver start up
Market research! your action plan vancouver start up
Mark Eversfield
 
Primary market research
Primary market researchPrimary market research
Primary market research
Guillaume T Mbenoun
 
Introduction to Market Research
Introduction to Market ResearchIntroduction to Market Research
Introduction to Market Research
Kan K.
 
Direct Marketing
Direct MarketingDirect Marketing
Direct Marketing
International Balkan University
 
Marketing Research 6th Edition Burns Solutions Manual
Marketing Research 6th Edition Burns Solutions ManualMarketing Research 6th Edition Burns Solutions Manual
Marketing Research 6th Edition Burns Solutions Manual
pyxacivoti
 
3 marketing research
3 marketing research3 marketing research
3 marketing research
rrhhoohhii
 
Task 3
Task 3Task 3
Task 3
savannahryan11
 
Introduction to Market Research
Introduction to Market Research Introduction to Market Research
Introduction to Market Research
Asif Jamal
 
Theory research pro-forma
Theory research pro-formaTheory research pro-forma
Theory research pro-forma
HarryAllinson1
 
Savannah and katie task 3
Savannah and katie task 3Savannah and katie task 3
Savannah and katie task 3
katietorpey1
 
Ch4-conductingmarketingresearchandforecastingdemand-behani
Ch4-conductingmarketingresearchandforecastingdemand-behaniCh4-conductingmarketingresearchandforecastingdemand-behani
Ch4-conductingmarketingresearchandforecastingdemand-behani
Megha Behani
 
Task 1 nature
Task 1 natureTask 1 nature
Task 1 nature
Harmeet Kaur
 
Market Research Fundamentals
Market Research FundamentalsMarket Research Fundamentals
Market Research Fundamentals
Juan Jose Delgado
 
Marketing
MarketingMarketing
Marketing
Moustafa El-hadidi
 
Researches and test
Researches and testResearches and test
Researches and test
Massimiliano La Franca
 
Chapter 1 Consumer Behavior Its Origins And Strategic Applications
Chapter 1 Consumer Behavior Its Origins And Strategic ApplicationsChapter 1 Consumer Behavior Its Origins And Strategic Applications
Chapter 1 Consumer Behavior Its Origins And Strategic Applications
Avinash Kumar
 
Cinnamonhotel saigon 2013_01
Cinnamonhotel saigon 2013_01Cinnamonhotel saigon 2013_01
Cinnamonhotel saigon 2013_01
cinnamonhotel
 
LISP: Macros in lisp
LISP: Macros in lispLISP: Macros in lisp
LISP: Macros in lisp
DataminingTools Inc
 
Oracle: Joins
Oracle: JoinsOracle: Joins
Oracle: Joins
DataminingTools Inc
 
Asha & Beckis Nc Presentation
Asha & Beckis Nc PresentationAsha & Beckis Nc Presentation
Asha & Beckis Nc Presentation
Asha Stremcha
 
Data Applied: Similarity
Data Applied: SimilarityData Applied: Similarity
Data Applied: Similarity
DataminingTools Inc
 
PresentacióN De Quimica
PresentacióN De QuimicaPresentacióN De Quimica
PresentacióN De Quimica
guestf6a53c
 
Retrieving Data From A Database
Retrieving Data From A DatabaseRetrieving Data From A Database
Retrieving Data From A Database
DataminingTools Inc
 

Mais conteúdo relacionado

Mais procurados

Introduction to Market Research
Introduction to Market ResearchIntroduction to Market Research
Introduction to Market Research
Kan K.
 
3 marketing research
3 marketing research3 marketing research
3 marketing research
rrhhoohhii
 
Savannah and katie task 3
Savannah and katie task 3Savannah and katie task 3
Savannah and katie task 3
katietorpey1
 
Ch4-conductingmarketingresearchandforecastingdemand-behani
Ch4-conductingmarketingresearchandforecastingdemand-behaniCh4-conductingmarketingresearchandforecastingdemand-behani
Ch4-conductingmarketingresearchandforecastingdemand-behani
Megha Behani
 

Mais procurados (15)

Primary market research
Primary market researchPrimary market research
Primary market research
 
Introduction to Market Research
Introduction to Market ResearchIntroduction to Market Research
Introduction to Market Research
 
Direct Marketing
Direct MarketingDirect Marketing
Direct Marketing
 
Marketing Research 6th Edition Burns Solutions Manual
Marketing Research 6th Edition Burns Solutions ManualMarketing Research 6th Edition Burns Solutions Manual
Marketing Research 6th Edition Burns Solutions Manual
 
3 marketing research
3 marketing research3 marketing research
3 marketing research
 
Task 3
Task 3Task 3
Task 3
 
Introduction to Market Research
Introduction to Market Research Introduction to Market Research
Introduction to Market Research
 
Theory research pro-forma
Theory research pro-formaTheory research pro-forma
Theory research pro-forma
 
Savannah and katie task 3
Savannah and katie task 3Savannah and katie task 3
Savannah and katie task 3
 
Ch4-conductingmarketingresearchandforecastingdemand-behani
Ch4-conductingmarketingresearchandforecastingdemand-behaniCh4-conductingmarketingresearchandforecastingdemand-behani
Ch4-conductingmarketingresearchandforecastingdemand-behani
 
Task 1 nature
Task 1 natureTask 1 nature
Task 1 nature
 
Market Research Fundamentals
Market Research FundamentalsMarket Research Fundamentals
Market Research Fundamentals
 
Marketing
MarketingMarketing
Marketing
 
Researches and test
Researches and testResearches and test
Researches and test
 
Chapter 1 Consumer Behavior Its Origins And Strategic Applications
Chapter 1 Consumer Behavior Its Origins And Strategic ApplicationsChapter 1 Consumer Behavior Its Origins And Strategic Applications
Chapter 1 Consumer Behavior Its Origins And Strategic Applications
 

Destaque

Asha & Beckis Nc Presentation
Asha & Beckis Nc PresentationAsha & Beckis Nc Presentation
Asha & Beckis Nc Presentation
Asha Stremcha
 
Art, Culture, and Technology
Art, Culture, and TechnologyArt, Culture, and Technology
Art, Culture, and Technology
TVWS, LLC
 
LíRica Latina 2ºBac Lara Lozano
LíRica Latina 2ºBac Lara LozanoLíRica Latina 2ºBac Lara Lozano
LíRica Latina 2ºBac Lara Lozano
lara
 

Destaque (20)

Cinnamonhotel saigon 2013_01
Cinnamonhotel saigon 2013_01Cinnamonhotel saigon 2013_01
Cinnamonhotel saigon 2013_01
 
LISP: Macros in lisp
LISP: Macros in lispLISP: Macros in lisp
LISP: Macros in lisp
 
Oracle: Joins
Oracle: JoinsOracle: Joins
Oracle: Joins
 
Asha & Beckis Nc Presentation
Asha & Beckis Nc PresentationAsha & Beckis Nc Presentation
Asha & Beckis Nc Presentation
 
Data Applied: Similarity
Data Applied: SimilarityData Applied: Similarity
Data Applied: Similarity
 
PresentacióN De Quimica
PresentacióN De QuimicaPresentacióN De Quimica
PresentacióN De Quimica
 
Retrieving Data From A Database
Retrieving Data From A DatabaseRetrieving Data From A Database
Retrieving Data From A Database
 
Apresentação Red Advisers
Apresentação Red AdvisersApresentação Red Advisers
Apresentação Red Advisers
 
Matlab: Saving And Publishing
Matlab: Saving And PublishingMatlab: Saving And Publishing
Matlab: Saving And Publishing
 
LISP:Predicates in lisp
LISP:Predicates in lispLISP:Predicates in lisp
LISP:Predicates in lisp
 
SPSS: Quick Look
SPSS: Quick LookSPSS: Quick Look
SPSS: Quick Look
 
Data Applied:Outliers
Data Applied:OutliersData Applied:Outliers
Data Applied:Outliers
 
MED dra Coding -MSSO
MED dra Coding -MSSOMED dra Coding -MSSO
MED dra Coding -MSSO
 
LISP: Type specifiers in lisp
LISP: Type specifiers in lispLISP: Type specifiers in lisp
LISP: Type specifiers in lisp
 
Art, Culture, and Technology
Art, Culture, and TechnologyArt, Culture, and Technology
Art, Culture, and Technology
 
DataKraft - Powerful No-Coding Platform for Business Applications
DataKraft - Powerful No-Coding Platform for Business ApplicationsDataKraft - Powerful No-Coding Platform for Business Applications
DataKraft - Powerful No-Coding Platform for Business Applications
 
Txomin Hartz Txikia
Txomin Hartz TxikiaTxomin Hartz Txikia
Txomin Hartz Txikia
 
LíRica Latina 2ºBac Lara Lozano
LíRica Latina 2ºBac Lara LozanoLíRica Latina 2ºBac Lara Lozano
LíRica Latina 2ºBac Lara Lozano
 
Eugene SRTS Program
Eugene SRTS ProgramEugene SRTS Program
Eugene SRTS Program
 
Matlab: Discrete Linear Systems
Matlab: Discrete Linear SystemsMatlab: Discrete Linear Systems
Matlab: Discrete Linear Systems
 

Semelhante a Research Presentation

Strategic Research
Strategic ResearchStrategic Research
Strategic Research
ninaalfonso
 
Using Research to Grow Your Business
Using Research to Grow Your BusinessUsing Research to Grow Your Business
Using Research to Grow Your Business
Guerra DeBerry Coody
 
Serve your customers better with User Experience Research
Serve your customers better with User Experience ResearchServe your customers better with User Experience Research
Serve your customers better with User Experience Research
Amanda Stockwell
 
An Introduction To Marketing Research
An Introduction To Marketing ResearchAn Introduction To Marketing Research
An Introduction To Marketing Research
Krishna Kumar
 
Marketing information & research @3 27-07c
Marketing information & research @3 27-07cMarketing information & research @3 27-07c
Marketing information & research @3 27-07c
Randy Hawthorne
 

Semelhante a Research Presentation (20)

Market Research for Start-ups
Market Research for Start-upsMarket Research for Start-ups
Market Research for Start-ups
 
Market Research for Start-ups
Market Research for Start-upsMarket Research for Start-ups
Market Research for Start-ups
 
Customer Research - Briefly Explained
Customer Research - Briefly ExplainedCustomer Research - Briefly Explained
Customer Research - Briefly Explained
 
Strategic Research
Strategic ResearchStrategic Research
Strategic Research
 
Using Research to Grow Your Business
Using Research to Grow Your BusinessUsing Research to Grow Your Business
Using Research to Grow Your Business
 
Planning Your Strategy - Secrets to Facebook Success
Planning Your Strategy - Secrets to Facebook SuccessPlanning Your Strategy - Secrets to Facebook Success
Planning Your Strategy - Secrets to Facebook Success
 
Strategic Consulting Tools For Product Managers
Strategic Consulting Tools For Product ManagersStrategic Consulting Tools For Product Managers
Strategic Consulting Tools For Product Managers
 
Serve your customers better with User Experience Research
Serve your customers better with User Experience ResearchServe your customers better with User Experience Research
Serve your customers better with User Experience Research
 
5. evaluation
5. evaluation5. evaluation
5. evaluation
 
Content Marketing Strategy
Content Marketing Strategy Content Marketing Strategy
Content Marketing Strategy
 
The road to owning or running a successful website
The road to owning or running a successful websiteThe road to owning or running a successful website
The road to owning or running a successful website
 
An Introduction To Marketing Research
An Introduction To Marketing ResearchAn Introduction To Marketing Research
An Introduction To Marketing Research
 
Marketing information & research @3 27-07c
Marketing information & research @3 27-07cMarketing information & research @3 27-07c
Marketing information & research @3 27-07c
 
Buyer Persona Best Practices by Joshua Feinberg, HubSpot Accredited Trainer
Buyer Persona Best Practices by Joshua Feinberg, HubSpot Accredited TrainerBuyer Persona Best Practices by Joshua Feinberg, HubSpot Accredited Trainer
Buyer Persona Best Practices by Joshua Feinberg, HubSpot Accredited Trainer
 
Marketing for Startups and Small Businesses, CEU Business School
Marketing for Startups and Small Businesses, CEU Business SchoolMarketing for Startups and Small Businesses, CEU Business School
Marketing for Startups and Small Businesses, CEU Business School
 
Why Social Media Marketing
Why Social Media MarketingWhy Social Media Marketing
Why Social Media Marketing
 
Wilson Raj Social Media Analytics Get Engaged Tour Presentation
Wilson Raj Social Media Analytics Get Engaged Tour PresentationWilson Raj Social Media Analytics Get Engaged Tour Presentation
Wilson Raj Social Media Analytics Get Engaged Tour Presentation
 
Cddmbysantcsosh
CddmbysantcsoshCddmbysantcsosh
Cddmbysantcsosh
 
Small Business Marketing Ppt
Small Business Marketing PptSmall Business Marketing Ppt
Small Business Marketing Ppt
 
A2 evaluation guidance 2017
A2 evaluation guidance 2017A2 evaluation guidance 2017
A2 evaluation guidance 2017
 

Último

The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
 

Último (20)

How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptxHMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
 
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Interdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxInterdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptx
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
 
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
 

Research Presentation

  • 1. The Johns Hopkins University Communication in Contemporary Society Branding and Advertising “ The Role of Marketing Research” President, Shugoll Research 301-656-0310 [email_address] 7475 Wisconsin Avenue, Suite 200 Bethesda, Maryland 20814 www.shugollresearch.com Merrill S. Shugoll, PRC
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. How is it done in the “real world?” Mindmapping
  • 10. How is it done in the “real world?” Car Analogy
  • 11. How is it done in the “real world?” Adjectives exercise
  • 12. How is it done in the “real world?”
  • 13. How is it done in the “real world?”
  • 14. How is it done in the “real world?”
  • 15. How is it done in the “real world?”
  • 16.
  • 17.
  • 18.  
  • 19.  
  • 20.  
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.