2. Defining Branding Standards
• Why Branding?
• HISD is the largest public school system in Texas, as such, it is important to
have a consistent identity as a whole.
• We adhere to the rule of “Everything Speaks.”
• Every letter and flyer sent out represents your school and most importantly the district.
• Using incorrect fonts, colors, and logos can cause a negative perception.
• By using the HISD Branding Standards we promote a unified message.
3. Using the Branding Standards
• Print Media
• The complete Style Guide
(available in the Downloads
section) was written in great
detail.
• The focus on print media begins
on page 19 and ends on page
23.
• Please read carefully and follow
to the best of your ability.
• Color Palette
• When using the style guide be
aware of the color codes given.
• When using Microsoft Office
you should focus on the
4. Using the Branding Standards
• Color Palette
• When using the style guide be
aware of the color codes given.
• When using Microsoft Office
you should focus on the RGB
color code to match the
branding colors.
5. Using the Branding Standards
• Color Palette
• To change the colors within
Microsoft office follow these
steps:
• 1. Highlight the text you wish to
change color
• 2. Within the HOME toolbar, click
on the A with a color underline.
• 3. Hover over and select MORE
COLORS…
• 4. A pop up screen will appear,
select the CUSTOM tab.
• 5. Type in the corresponding
numbers to the letters RGB.
• 6. Once color is selected, click OK.
