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Link Attraction & Strategic Influencer Outreach - StartFEST 2015

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Greg Shuey
Greg Shuey

In this presentation I present how to better attract links to your website to help fuel your SEO initiatives and drive referral traffic. I also walk through how to approach influencer outreach.

Marketing
1 de 60
Who is this dude?
• I’m Greg • Also known as “Shuey” • Co-founded Stryde • Husband of one, father of two… and a dog • Master fort builder
LINK ATTRACTION STRATEGIC INFLUENCER OUTREACH
WHY?
Backlinks Fuel
Backlinks Fuel
LINK ATTRACTION STRATEGIES
RESOURCES THAT GET “SHARED”
RESOURCE
But…
Building Better Resources • Nelson James – Driving Brand Awareness & Revenue With Long Form Content • Owen Fuller– Data Driven Content
Building Better Resources • Know they audience! • How do they like to consume content?
Building Better Resources • Start searching like a prospect • Look at content that’s ranking • Blog Posts? • Articles? • Videos? • Reviews? • News?
Building Better Resources • Create Original Content • Take A Different Angle • Create Strong Headlines • Make Content Actionable • Provide Answers/Solutions To Problems
Building Better Resources • Accurately Source Information • Create Engagement • Include Beautiful Imagery • Include Video • Continually Update
Types of Content • VIDEO!!!!! • Infographics/Micrographics • Quizzes/Polls • eBooks/Guides • White Papers
Types of Content • Expert Posts • List Posts • Opinion Posts • Review Posts • Co-created Posts
INFLUENCER OUTREACH
WHAT IS AN INFLUENCER???
“COOL KIDS”
BLOGGER JOURNALIST
Types of Influencers • Bloggers • Journalists • Facebookers • Pinners • Instagrammers • Email List Owners • Subscription Site Owners
GUESS WHAT???
Influencers are getting smarter/more picky with their sponsorships Sponsorships need to feel more organic in fear of losing their credibility
WHAT NOW?
HOW TO DO IT
LEARN TO NETWORK
Build a real, meaningful relationship with that person.
Give before taking.
Be a pollinator, not a parasite.
WHEN IT’S TIME TO GO FOR THE KILL
When Asking… • Be Concise • Be Relevant • Be Respectful • Be Passionate • Be Grateful
In Closing • Build Killer Resources • Be A Human
Link Attraction & Strategic Influencer Outreach - StartFEST 2015

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Link Attraction & Strategic Influencer Outreach - StartFEST 2015

Notas do Editor

  1. Links are the currency of the internet
  2. Web navigation and referral traffic
  3. Web navigation and referral traffic
  4. Take a minute and think about the word resource and what comes to mind?
  5. When we think about resources that are valuable, what do we think about?
  6. My market is saturated with content… how do I stand out???
  7. A lot of misconceptions about link attraction
  8. You have to get a piece to go viral
  9. Its perfectly fine and more likely to hit a bunch of singles… stringing together a bunch of singles wins games
  10. One of the biggest misconceptions is that an influencer has to be a blogger or journalist
  11. Anyone with an audience
  12. Don’t force it, if you’re not a good fit, don’t bother reaching out
  13. Proposals don’t happen on the first date… unless you live in provo
  14. Speed dating is a really bad idea
  15. Find the one… or maybe two, or three
  16. Everyone needs help with something
  17. When possible, go offline. Go golfing, fishing, skiing, dinner