Unit 4 Responding to a Media Brief Sample Work

GCSE Media Studies
Unit 4: Responding to a Media Brief
• Potential Responses to Sample Brief:
‘Social Networking Sites and Personal Security’

Teacher Resource Bank / GCSE Media Studies / Unit 4: Potential Responses to Sample Brief ‘Social Networking…’ / Version 1.0
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Contents
Sample Controlled Assessment Unit 4: Responding to a Media Brief
Topic and Guidance to Candidates Page 3
Sample Brief Page a
Candidate Sample 1 Page 5
Candidates Sample Story Board Page 9-12

klm Copyright © 2009 AQA and its licensors. All rights reserved.
3
Sample Controlled Assessment
Topic: Social Networking Sites and Personal Security
BRIEF AND GUIDANCE TO CANDIDATES
In this unit you are expected to work on the set brief which is given on page two of this document.
You should read it carefully and discuss it with your teacher before you start work.

GCSE Media Studies (Double Award)
Sample Brief
Millions of people use social networking sites such as Facebook, MySpace and Bebo. These sites
have revolutionised the way in which information, including videos, photographs and music, can be
circulated and shared.
However, research suggests that many people have never read the privacy policies of social
networking sites and do not understand how they can manage and protect their personal
information. This lack of awareness has made people vulnerable to identity theft, bullying and
sexual and financial exploitation.
As a media student with knowledge of social networking sites, you have been asked to contribute
to a government initiative to publicise the need for people to be more aware of security while
online. You need to research the issues surrounding social networking sites and develop your own
ideas for a media campaign that highlights the ‘do’s’ and ‘don’ts’ and promotes safe social
networking.
You will need to plan and produce an integrated campaign using two of the following media forms:
• Print and Electronic Publishing
• Moving Image (Film, Television, Video)
• Radio
• Web-based Technologies/New Media
Your teacher is fully committed to this initiative and will set you a strict deadline which you must
observe.
How you will be assessed:
You need to produce the following:
(1) A Portfolio of your Research and Planning, and a Presentation, which will include:
• your research into the issue of security and social networking
• research and pre-production materials detailing information about the content of the
campaign, its target audience and how the production work will be organised and
scheduled
• one idea and treatment for each of the two media forms you choose to work in
• a presentation of your ideas to the client prior to production to gather feedback
• detailed pre-production work for each of the two linked media products that form your
campaign.
(2) A campaign that consists of two linked media products (e.g. a promotional video and a
website, or a radio advert and a poster).
(3) An Evaluation which will consider the success of your campaign and your own role in the
production process. This review and evaluation should be approximately 500 words (or
equivalent) in total.
You may if you wish work as part of a group of up to four members to complete your planning and
production. You will, however, be assessed on your individual contribution, so you must record the
contribution you personally make to the final outcome.
The Portfolio and Evaluation must be individually produced, even if you are a member of a
production group.

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Teacher Resource Bank / GCSE Media Studies / Teacher Support Meeting Materials: Unit 4 / Version 1.0
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Teacher Resource Bank / GCSE Media Studies / Teacher Support Meeting Materials: Unit 4 / Version 1.0
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Unit 4 Responding to a Media Brief Sample Work

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