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The Designer’s Coach The Marketing Makeover Coaching System
The Marketing Makeover Marketing & Sales System
[object Object],[object Object]
The Challenge ,[object Object]
[object Object],[object Object]
Marketing Strategies for  Design Professionals ,[object Object],[object Object],[object Object]
Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
  Outreach, Visibility, and Credibility . ,[object Object]
The Strategies and their Impact ,[object Object],[object Object],[object Object],[object Object]
Direct Contact and Follow-Up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Networking and Referral Building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Public Speaking ,[object Object],[object Object],[object Object],[object Object]
Event Marketing   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who's Who? ,[object Object],[object Object]
Who is Who? ,[object Object],[object Object]
Marketing and Sales  operate on a cycle: ,[object Object],[object Object],[object Object],[object Object]
Choosing where to Focus   ,[object Object],[object Object],[object Object],[object Object]
You need to  Create Awareness  if: ,[object Object],[object Object],[object Object]
You need to concentrate on  Being Persistent  if: ,[object Object],[object Object],[object Object]
You need to work on  Getting Appointments  if: ,[object Object],[object Object],[object Object],[object Object]
You need to focus on  Closing Sales  if: ,[object Object],[object Object],[object Object],[object Object]
What Strategy should you use?
Where are you Stuck? ,[object Object],[object Object],[object Object],[object Object]
[object Object]
What are the Missing Ingredients? ,[object Object],[object Object],[object Object]
Focus on your immediate needs to choose the Success Ingredients? ,[object Object],[object Object],[object Object]
The Success Ingredients
Success Ingredients  To Creating Awareness… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Success Ingredients  To Creating Awareness… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Success Ingredients To  Being Persistent: ,[object Object],[object Object],[object Object],[object Object]
Success Ingredients To  Being Persistent: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Success Ingredients To Turn more  Contacts into Appointments: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Success Ingredients To Turn more  Contacts into Appointments: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Success Ingredients To Turn More Appointments into Sales: ,[object Object],[object Object],[object Object],[object Object]
Success Ingredients To Turn More Appointments into Sales: ,[object Object],[object Object],[object Object],[object Object]
You will decide which of the 4 areas you want to focus on. ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Main Course
The Main Course is divided into sections based on the Marketing Strategies each activity uses. ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to Choose from the  Main Course? ,[object Object],[object Object]
Which Marketing Strategy to Use? ,[object Object],[object Object],[object Object],[object Object]
Focus yes, but don’t neglect! ,[object Object],[object Object],[object Object]
Creating Awareness When you don’t know enough people to contact
When you don’t know enough people to contact ,[object Object],[object Object],[object Object]
Success Ingredients for  Creating Awareness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Action Plan Menu  for Creating Awareness
To Create Awareness with  Direct Contact and Follow-Up: ,[object Object],[object Object],[object Object],[object Object],[object Object]
To Create Awareness with  Networking and Referral Building: ,[object Object],[object Object],[object Object]
To Create Awareness with  Networking and Referral Building: ,[object Object],[object Object],[object Object],[object Object]
To Create Awareness with  Public Speaking ,[object Object],[object Object],[object Object]
To Create Awareness with Event Marketing ,[object Object],[object Object]
To Create Awareness with Advertising: ,[object Object],[object Object],[object Object]
Being Persistent When you Know Plenty of People but You’re not Contacting Them
Success Ingredients for  Being Persistent ,[object Object],[object Object],[object Object],[object Object]
Being Persistent ,[object Object],[object Object],[object Object],[object Object]
Calling & Mailing ,[object Object],[object Object],[object Object]
Ways to Being Persistent: ,[object Object],[object Object]
Action Plan to   Being Persistent more effectively: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Being Persistent more effectively: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Getting More Appointments ,[object Object],[object Object]
Why is this happening? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Success Ingredients for Direct Contact and Follow-Up   ,[object Object],[object Object],[object Object],[object Object],[object Object]
Success Ingredients for  Networking & Referral Building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Action Plan to get more Appointments: ,[object Object],[object Object]
Action Plan to get more Appointments: ,[object Object],[object Object],[object Object]
To get more Appointments: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Closing More Sales When You’re Making Appointments but Not Getting Sales
Success Ingredients for  Networking & Referral Building ,[object Object],[object Object]
Success Ingredients  Direct Contact, Follow-up, Networking & Referral Building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Changing Who You Present to ,[object Object],[object Object],[object Object],[object Object],[object Object]
Scripting your Presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Adding Tangibility to your Presentations ,[object Object],[object Object],[object Object]
Action Plan to Close More Sales ,[object Object],[object Object],[object Object],[object Object],[object Object]
Action Plan to Close More Sales ,[object Object],[object Object],[object Object],[object Object]
[object Object]
Setting your Sales and  Marketing Goals ,[object Object],[object Object],[object Object],[object Object]
Setting your goals for the program … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reality Check ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use  SMART  to describe the 5 Characteristics of a Meaningful Goal: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Stick to it! ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Tracking Worksheet Name: 28 Day Program with 2 Days off per week Start Date:  1 2 3 4 5 8 9 10 11 12 15 16 17 18 19 22 23 24 25 26 Dates                                         Success Ingredients (% done)   1                                         2                                         3                                         4                                         5                                         Daily/Weekly Actions (Y/N) 1                                         2                                         3                                         4                                         5                                         6                                         7                                         8                                         9                                         10                                         Total (# of 10)                                         Program Goal (% of target)  
Success Ingredients ,[object Object]
Daily/Weekly Actions ,[object Object]
Program Goal ,[object Object]
Example of Tracking Worksheet
The Marketing Makeover Marketing & Sales System

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The Marketing Makeover

  • 1. The Designer’s Coach The Marketing Makeover Coaching System
  • 2. The Marketing Makeover Marketing & Sales System
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  • 43. Creating Awareness When you don’t know enough people to contact
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  • 46. Action Plan Menu for Creating Awareness
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  • 53. Being Persistent When you Know Plenty of People but You’re not Contacting Them
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  • 67. Closing More Sales When You’re Making Appointments but Not Getting Sales
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  • 81. The Tracking Worksheet Name: 28 Day Program with 2 Days off per week Start Date: 1 2 3 4 5 8 9 10 11 12 15 16 17 18 19 22 23 24 25 26 Dates                                         Success Ingredients (% done)   1                                         2                                         3                                         4                                         5                                         Daily/Weekly Actions (Y/N) 1                                         2                                         3                                         4                                         5                                         6                                         7                                         8                                         9                                         10                                         Total (# of 10)                                         Program Goal (% of target)  
  • 82.
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  • 85. Example of Tracking Worksheet
  • 86. The Marketing Makeover Marketing & Sales System