VSTKY Innostu IT -seminar, Turku, October 2016

1. Tulevaisuuden tietotyötä
Mitkä teknologiat ja palvelut, todennäköisesti yleistyvät yritysmaailmassa?
Glen Koskela
Fujitsu Fellow
Chief Technology Officer, Nordic
Head of New Business Development

2. Copyright 2016 FUJITSU
Blockchain programming using Scratch?
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Programmable “smart contract” that lives on a
blockchain as a state-transitioning Dapp system for
insurance policies, written using “Scratch”-like model…
The same written using a
high-level smart-contract
programming language.
Create your own currency, financial derivatives,… living on blockchain
1060 Google search results on this
scripting language (26.10.2016 16:22),
so might not have heard of it yet…

3. Copyright 2016 FUJITSU
Characteristics of many new technologies
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Digital
Disintermediated
Distributed
Reshaping the way services are structured, provisioned and consumed

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Why am I seeing this ad?
You are the
product being sold.
If you are not
paying for it,
you're not the
customer… You know you are old when you need to
scroll down more than a screen-full to
pick your birth year from a select box.
Define exact meaning of ”ethics”
that considers ”convenience”,
”commerce”, ”care”, and ”control”.
The people formerly known as “consumers”
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5. Copyright 2016 FUJITSU
A global Japanese ICT company
Fortune Global 500 2016
(by total revenues)
Founded1935
Countries100
B$ revenue41
B$ R&D exp1.6
Patens97,000
People156,000
World's 5th largest IT
services provider
System Platforms
•System Products
•Network Products
Services
•Solutions/Systems Integration
•Infrastructure Services
Ubiquitous Solutions
•PCs / Mobile Phones
•Mobilewear
Device Solutions
•LSI
•Electronic Components
1. Walmart
26. General Electric
71. Siemens
117. ING Group
145. Statoil
192. FedEx
248. Fujitsu
312. Accenture
369. BT Group
420. McDonald’s
441. Flextronics
462. SAP
1.41 PB memory
705,024 cores
10,5 PFlop/s
K Computer
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A Hyperconnected World
5
People – Process – Things – Context
Every industry is being transformed, out of both opportunity and necessity
People, things, information, processes are increasingly connected
to networks, creating new value and giving big impact to the future.
“Grandpa, what is a computer?”

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Disruption to previously successful business model
Transaction processing
Management information systems
Components & products
Specialization across physical value chain
Online information systems
Decision support and BI systems
Global functional organization and BPOs
Information & processes
Specialization across digital value chain
Community and collaboration tools
Analytical systems
Specialization of knowledge work & CoE
Community & insight
Specialization across social value chain
Transaction cost of leveraging external capabilities
Purpose of the firm will no longer be to minimize the transaction costs of doing business by gaining scale and executing efficient in-house processes
MRP, MRPII, SCM, PLM, ERP,…
Email, Internet, Extranet, eCommerce, UC, cloud,
EDI, Web1.0, process automation, SOA,…
Blogs, social networks, tweets, communities,
Web2.0, crowdsourcing, SaaS, gamification,…
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Successful digital transformation
is important to avoid waking up
one morning and having been
‘ubered’.
Positioninthevaluechain
4th: Digital transformation
Share of the value chain
Increasing digital
value contribution
New digital
customer
interfaces
Your company
today
€
€ € €€
Missing out if ‘ubered’
= lost value added
CC BY 2.0 photo credit: https://www.flickr.com/photos/joakimformo/12183655143
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Products = delivery mechanisms for services
Source: How Smart, Connected Products Are Transforming Competition, Harward Business Review, by Michael E. Porter and James E. Heppelmann, November 2014
… increasingly it has become a
network of products and services…
…in which material products are
combined with digital services.
A business is no longer just production
of goods and services…
Value is created in the service system,
what the system can do, not in the basic
cost of the individual elements.
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Car industry in the process of transformation
CC BY 2.0 photo credit: https://www.flickr.com/photos/ivyfield/3910052922
Control of the digital communications
interface to the driver and vehicle owner
Ownership of the data generated in
and in relation to the vehicle usage
Individual mobility and car
purchasing behavior
IP of the software
established in vehicles
Effective protection against
cyber-attacks
Digitization of logistics
across the industry
Fourth-party logistics providers
control of the customer interface
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http://www.thingiverse.com/thing:29641
Designs, not products, move around the world
Range of applications for parts made by
3D printing grows significantly.
On-demand 3D scanning and printing.
Additive manufacturing.
Customized products without retooling.
Means of physical production moves toward the masses? Impact to [after sales] supply chains?
Making perfect copies of physical items has never been easier.
Serious questions are being raised about who can produce what
and under what circumstances. What is information ownership?
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From apps to frameworks
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Interoperable and scalable platform(s) that can be shared across cities – “CitySDK and APIs”
Public sector, especially cities, are turning to comprehensive tools
that can create a wide variety of apps for a wide variety of needs:
infrastructure, transportation, public safety, citizen engagement,…
More practical and simpler way to take on smart cities technology projects.
Make the process more efficient and less a jumble of tailor-made solutions.
Get smart cities projects shared or replicated across different cities.
Exposing relevant city context information in a common way.
Challenge: 1 app, 10 cities, multiple uses.
Platforms with their ability to connect
and deploy app marketplaces as an
invisible infrastructures based on data.

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Planet of the APIs
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Services world is morphing into a planet of the APIs
CC BY 2.0 photo credit: https://www.flickr.com/photos/juhansonin/3703735824/
Businesses are developing longer term API
strategies, which is impacting their commercial,
operational and product models.
Business as a platform
Companies will look to API-dependent
models to access more capable apps

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Artificial Intelligence
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Systematizing the fields of sensing and recognition, knowledge processing,
decision making and support, as well as machine and deep learning.
Better serve customers, manage risk, reduce fraud, and empower processes
CC BY 2.0 photo credit: https://www.flickr.com/photos/hernanpc/9227518097/
Digital footprints
Access to structured data sets
Economical analytics platforms
Machine learning
Look at large and complex amounts
of data to identify trends and true
drivers of performance while
controlling for variables that may
otherwise lead to incorrect conclusion
Deep-learning based time-series analysis
Knowledge graph network analysis
Social analysis

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Verification of programmable, self-executing and self-enforcing contracts
Contracts whose terms are recorded in a
computer language instead of legal language;
the contracts contain the computer code that
executes the contract.
CC BY 2.0 photo credit: https://www.flickr.com/photos/24oranges/14417293308/§§§/
IF [Advertising Network #564445]
sends [1,000,000 clicks] that
[convert to purchases at a rate of
15% or more] , THEN release
[$.002 for each of those clicks] to
User/Account # 899782392.
Smart contracts
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Financial exchanges
Derivatives
Savings accounts
Prediction markets
Crowdfunding platforms
Smart property
Facilitates the automation or
removal of manual process.

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Converting entire classrooms into digital spaces
Space-digitalizing user interface technology automatically connects smart devices and display hardware enabling content
to be shared dynamically in group settings. Interactive tool enables users to turn handwritten text and drawings into
digital sticky notes so their collaboration content can then be shared and saved for future use.
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Technologies already evolving to new norms
Change driversChange drivers
Digital data
Automation
Customer experience
Network connectivity
Technology enablersTechnology enablers
Internet of thingsInternet of things
Artificial intelligenceArtificial intelligence
WearablesWearables
RoboticsRobotics
3D printing3D printing
Social networksSocial networks
Indoor positioningIndoor positioning
Mobile appsMobile apps
Cloud computingCloud computing
Big data analyticsBig data analytics
SensorsSensors
Augmented realityAugmented reality
CrowdsourcingCrowdsourcing
Business innovationsBusiness innovations
Digital healthcareDigital healthcare
Social clientelingSocial clienteling
Predictive maintenancePredictive maintenance
Multichannel retailMultichannel retail
4th party logistics4th party logistics
NowcastingNowcasting
Smart transportationSmart transportation
Fleet managementFleet management
In-store analyticsIn-store analytics
CollaborativeworkingCollaborativeworking
Field inspectionField inspection
Smart citySmart city
Location based servicesLocation based services
Plan transformation first, digital second. Digital isn’t better, better is better.
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Industrial, business & human aspects
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Perform
Enforce continuous operational patterns for high
degree of assurance in repetitive tasks
Manage
Effectively monitor and manage services,
generate new patterns, find exceptions to them
Day-to-day life
Enhance quality of life and fundamental needs,
recognize patterns and respond to them
Experience
Enable discretionary wants & lifestyle improvement,
improve breadth & depth of experience of living
Industrial Business Human
Hard operational rules. Self-directed and autonomous. Explicit or arbitrary actions trigger events. Interaction with people.
Efficiency
Improve operational efficiency and increase
visibility into core business functions
Transform
Generate new revenue streams, boost
value-add, change business model
Optimize: time, money, resources, experiences
Protect: loss, discomfort, injury, confusion

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Robotic process automation
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Automate processes without changing or adding maintenance overhead onto existing apps
Mobile productivity?
Who are we kidding?
Working late on emails at home on
a sofa is exactly that – working late.
Replacing people at the
keyboard-interface level with
tools that operate through
the GUI, mimicking human
keyboard interfaces/usage.
Virtual workforce – software robots – will
handle our repetitive transaction-based
and routine decision-based tasks.

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Aircraft inspection
CC BY 2.0 photo credit: https://www.flickr.com/photos/diversey/2077360062/
Building and servicing modern passenger aircraft is a complex, challenging and expensive business
Inspection of life vests, oxygen generators and other loose emergency equipment
Traceability of the entire process,
error-free maintenance, and
lead-times are absolutely essential
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In-store retail engagement analytics
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Retailers today need every
competitive advantage available.
Understand customer paths
Measure conversion rates
Measure dwell & conversation time
Measure promotion effectiveness
Optimize store layout
Understand valuable real estate
Align staff location with traffic
Improve customer experience and sharpen store operations, zone plan, and conversion rates

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Remote engineering & Proactive maintenance
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Real-time visual support for remote experts, facility on-site
inspection & maintenance, assembly & training, and field work
Remote supervision of on-site technical maintenance, repair, and operations
Real time sensor data presentation
Context driven task instructions
Voice control
Activity recording
Audit of quality assurance
Data and image capture
Service bulletins
Exemption programmes
Head mounted displays
Augmented reality

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Human Centric
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Technology will be natural extension of
human beings, empowering people and
increasing their happiness
Put people at the center of everything

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Resolving complex societal challenges
Social infrastructure innovation Life innovation
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Technological potential guided towards sustainability worldwide:
aligning our business activities to the goal of achieving common
good is not just our aim but our obligation

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Feelings sounds through hair
A device, under development, that allows
the user to experience sounds in the living
environment through the strands of their
hair: rhythms, patterns and volume.
Conveying sounds to deaf people
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Developed for hearing-impaired
individuals, as a hair clip.
“I can understand the difference between
phone and email notification sounds.”
Walking stick to cater
for elderly people.
Hands-free operation with
ring-type wearable.

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Field maintenance operations
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Collects vital signs of worker’s physical well being
Greater visibility to remote work locations by relaying data to supervisors
Heat stress
Fatigue
Health status
Fall detection
Accidents

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Flood warning
26
Advanced mapping and location information to accurately identify people at risk
To predict and warn of the risk of flooding from rivers and seas
Timely warnings, using multiple
communications channels, to the
public, professional partners,
including the emergency services
and local councils, and the media
CC BY 2.0 photo credit: https://www.flickr.com/photos/johndal/2836131328/

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Digital hospitals
Labor and space are the top two most expensive resources of a hospital’s budget
Expand staff capacity to do their respective jobs
Patient self-registration
Patient guidance and navigation
Locating & tracking of equipment
Asset & instrument management
Nurse safety
Doctor tour automation
Clinical staff efficiency
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Environment monitoring
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Monitoring of auxiliary power supply usage at
airports to reduce environmental impact
Planes at a stand are supposed to turn off their auxiliary turbine
APU sound is sampled and
then analyzed in the cloud
CC BY 2.0 photo credit: https://www.flickr.com/photos/beigephotos/11453358366/

30. Copyright 2016 FUJITSU
Livestock production
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Reproductive performance of the cow and heifer is one
of the most important factors that influence farm
profitability. Detecting signs of cow’s estrus from its
footsteps via pedometers attached to legs.
Understanding the biological mechanisms associated with getting a cow or heifer bred
Rugged pedometer
Measures footsteps
Cloud-based analysis
Determine insemination
Detect diseases
Intrapartum interval shortened from aver. 393 days by 47 days
+ Annual breeding numbers increase from aver. 258 by 31 heads
Predict timing of estrus
Forecasting calving date
Provide real-time notifications
Early detection of possible disease
Calf sex prediction
Cloud solution

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Hydroponics – the art of gardening without soil
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Sensors monitor air temperature, humidity, carbon
dioxide, dissolved oxygen, air current, potential hydrogen,
electrical conductivity, and root-zone temperature,
lighting, fertilizer flow, and the pH – helping to determine
and maintain optimal growing and atmospheric conditions
Full control of the seasons, making them 12 months long, 24 hour all year around production
Complete control over every aspect of
a crop’s development:
Minute control over nutrients
Optimal light levels and wavelengths
Higher crop yields
Accurate harvest schedules
Plant growth is a real and natural happening.
No genetic mutation, no wonder chemicals.
Uses less water, no fertilizer runoff into nature.
No abused and over farmed soil.

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Future knowledge work with AI – DEMO

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Questions?
http://www.flickr.com/photos/38446022@N00/4589969792/
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