1. Corporate Giving in the Digital World:
New Approaches
Dogs, squirrels, cars, pins and winks.
Tuesday November 20th, 2012

2. What we know
Headlines from from first report
Lack of strategy / Lack of proven The Hype Cycle
risk aversion techniques
Lack of trust / Lack of deep Potential for dis-
security issues understanding of intermediation
the consumer
The ‘frictionless’ Tech never sleeps The mobile changes
give re the long- everything
term relationship
http://www.spring-giving.org.uk/

3. Overview
Ten examples:
• Driving Social media presence
• Driving footfall
• Creating new channels for giving
• Some conclusions

4. Social Media 1: Send a Wink for a Good Cause
VSP Vision Care / Guide Dogs for the Blind Association
October 2010

5. Social Media 2: Like for Like
Cambridge Savings Bank / Cambridge Camping
July 2012

6. Social Media 3: 100 Cars For Good
Toyota / Various
March – August 2012

7. Social Media 4: Chase Community Giving
Chase Bank / Various
Annually

8. Social Media 5: #Squirrels4Good
Craig Newmark / Craigslist / National Wildlife Federation
April 2012

9. Social Media 6: #PinItToGiveIt
Elizabeth Arden / Look Good Feel Better
July 2012

10. Driving footfall: Checking in
M&S / Breakthrough Breast Cancer
April 2011

11. New Channels 1: Donation sites
Virgin / BT / Vodafone / eBay

12. New Channels 2: Keep on running
Charity Miles / Various
June 2012

13. New Channels 3: Waterworks
Unilever / Facebook / Waterworks
June 2012

14. Some conclusions
There is significant Partnering with It can also give
value for corporates charities is a good greater visibility to
in social media way of extending corporate donations
reach this
Once they have Charities can also As well as the
‘liked’ you, they may benefit from added donation of money
not ‘unlike’ you marketing push and goods
This value return There are risks – The longer-term
also means no untested models beneficiary / impact
project activity is may not work story may be harder
needed to tell

15. www.spring-giving.org.uk
@spring_giving
www.scoop.it/tech-enabled-giving