Extracto de la presentación power point realizada por la agencia Oxymo para la empresa SENTIMOTO y su APP My Kin en Mayo del 2016

1. sentimoto.com
@sentimoto

2. The Vision
A device-independent, personalised behavioural
monitoring software platform to inform a healthy
lifestyle, manage medical conditions, and improve
intervention outcomes.

3. Time-poor families and budget-constrained healthcare providers,
combined with rising trends in long-term conditions, mean underlying
issues can remain unnoticed and develop into more serious health
problems, while the outcomes and effects of healthcare interventions
are not measured effectively.
The Problem: An Information Gap

4. Sentimoto: The Solution
! Off-the-shelf Hardware
Means low costs and no stigma: Wearables are non-stigmatising and useful
in their own right - turning every-day items into medical technology and
appealing to a younger demographic
! Predictive technology
Means a personalised solution: The unique combination of activity, social
and psychological data is used to create increasingly accurate behavioural
models - spotting problems before they arise. We can only do this with the
data we acquire and our company background.

5. Data collection to determine physical,
social and psychological wellbeing
Behavioural analysis: trends and
anomalous behaviour are detected
Analysis is reported back to the user and the user’s allowed followers
(eg family or care service providers) via a smartphone and desktop interface
The Solution: How It Works

6. Wellbeing Monitoring: free offering to increase data available for model construction and push customers into paid
Telecare: partnership with existing care service providers to enable 1st revenue stream
Healthcare pilots
4Q2016 2Q2017 4Q2017 2Q2018 4Q2018
Healthcare revenue stream
We recognise that accessing the healthcare market directly will require a significant investment in terms of data, regulatory
approval, evidence collection and stakeholder acceptance. Furthermore, our algorithms depend on large sets of data to be
built and refined.
Our strategy is to create an MVP for the telecare market, where key players are already expressing interest in the product, to
provide a revenue stream and the data necessary for access to the healthcare market.
Strategy

7. Incorporation:
Dec 2013
Bethnal Green
Ventures Accelerator:
Jan-Mar 2014
Win prizes from Wearable
Tech Show London, UnLtd,
and Wolfson College
Receive Nominet
Trust & FICHe awards
for alpha-trial:
Jan-Mar 2015
Alpha study at
ExtraCare facility:
Nov 2015-Jan 2016
Win InnovateUK Quantified
Self challenge to work on
social isolation with Bupa:
Jan 2016
Closed beta to
commence in Apr 2016
Company Milestones

8. 65+ smartphone users are growing fast
30-40% of older adults own a smartphone in the US, and 20% in the UK. These figures have been rising by 30-50% each year.
Telecare: The Opportunity

9. “My wife wants me to wear a pendant, but I always resist it because it makes
me feel and look more vulnerable than I actually am. Having a smart watch
says the opposite about me: it says I’m in step with the times.”
“It’s easy to forget a pendant - you just don’t use it enough. But I check the
time and my texts on my smart watch all the time, when I take it off I know
I’m missing something.”
Telecare: Our Alphas Say