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Measuring Outcomes
… or how to get meaningful metrics
Who am I?
Keep in mind...
Brainstorm metrics
Focus on metrics that
• you currently use in your environment
• measure team performance
What
happened?
How can
we make it
happen?
What will
happen?
Why did it
happen?
Why measure anyways?
What to measure?
Deliver early
and often!
Assess your metrics
Discuss for every metric you listed
• What question they answer?
• If they measure the process or the outcome?
• If they are descriptive, analytic, predictive or prescriptive?
Pitfalls
Game your metrics
Brainstorm strategies to make your metrics look good…
While not improving (or even worsening) the result
An alternative approach?
Guiding principles
Where to start?
A single datapoint...
A bit more data...
What’s next?
An additional datapoint...
Keep failure demand as low as possible
Deliver as much value to users as early as possible
Standards?
Remember
Thank you!

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Measuring outcomes... or how to get meaningful metrics