1. experts in every digital area

2. What is user testing?
• A qualitative research method where user behaviour is observed.
• Aim is to understand what people do with minimal interference from the
method itself.
• Focus is on collecting data (evidence) directly (not indirectly via a survey or
analytics).
• Can be formative (informs design decision) or summative (evaluates the
finished product).

3. “Supposing is good, but finding
out is better.”
User testing benefits:
• Less risk
• Inform decision-making
• Drives innovation
• Recognise latent user issues
• Exposure to real users

4. Aren’t you supposed to be
an expert?
• Designers are not your users.
• Every business needs to understand the goals, motivations and behaviour
of its users.
• Is my guess correct?

5. User Testing works
• A 28% faster average completion time for tasks and an overall 37% reduction
in the number of usability problems (Tan et al, 2001)
• Reduced task time and increased user satisfaction (Bailey and Wolfson, (2005);
LeDoux, L.C., Connor, E. and Tullis, T.S. (2005))

6. Larry Tesler
“Usability testing should always be done
before a designer finalizes unproven or
controversial interface elements.”
Source: http://www.designingforinteraction.com/tesler.html
[Accessed 10 May 2015]

7. user testing…
why change it?

8. oh.. how life has changed
once upon a time…
there was life without mobile phones
in a time not so long ago

9. remember your first text message?
… gr8 …

10. what was WAP?
cr@p!

11. 1980 - 1g - 5.6Kbps
1991 - 2g - 237Kbps
2001 - 3g - 384Kbps
2009 - 4g - 100Mbps
2017 - 5g - 10Gbps
mobile data networks
are improving…
… slowly
when did it happen then?

12. phones are a little better too

13. life online now

15. % of internet enabled devices owned per household
41% to 35%!
Ofcom research, Q1 2014!
63%!
decrease!
61%!
Increase !
20% !
to 44%!

16. 17%!
29%!
most important for internet access - % split across devices
30% !
Ofcom research, Q1 2014!
22%!

17. most popular device for time of day
10am - 5pm
7-9pm
7-10am
comScore 2014!
10am - 5pm
work homehome

18. future growth

19. of online shoppers revealed that
they now own a wearable device
17%
source: DigitasLBi’s 2015 Connected Commerce study

20. connected devices by 202050
billion
Chris Pearson, president of the trade group 4G Americas

21. testing times

22. Omnichannel!
omnichannel

23. synchronous experiences
out & about

24. different environments

25. multiple devices

26. Dual screening!
dual screening
Ipsos Google Vivaki

27. so what’s needed to do that?

29. http://www.measuringu.com/images/IBM-lab.jpg!

31. https://instagram.com/amyblackwell/!

32. http://blinkux.com/wp-content/uploads/2011/09/AmitBlogInside1_620_413.jpg!

34. https://www.redweb.com/agency/blog/distractions-in-the-lab!

37. thanks