Presentation on #DMS2015 about the relationship between your website and Google. Common problems that may be affecting your website on Google results! The video of the presentation can be seen on https://vimeo.com/146444962

1. ENERGY HOUSE DIGITAL
WHY GOOGLE HAS FALLEN OUT OF LOVE
WITH YOUR WEBSITE?
Gledsley Müller

2. Who am I?
@gepetobio
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3. 02
RELATIONSHIPS

4. 02

5. ENERGY HOUSE DIGITAL

6. ENERGY HOUSE DIGITAL

7. 02
Is your website being a nice partner
to Google?

8. YOU ARE INFLEXIBLE!
RWD

9. 02
Mobile Update AKA "Mobilegeddon" — April 22, 2015

10. YOU ARE SO TEDIOUS
Slow to load website

11. 02
February 17-Pack — February 3, 2012

12. DO YOU SMELL?
Lack of semantics and code smell

13. 02
Rankbrain – October 26, 2015
Hummingbird — August 20, 2013
Knowledge Graph — May 16, 2012

14. YOU DON’T TALK
No news

15. 02
Freshness Update — November 3, 2011

16. DON'T BE SHALLOW
Low-quality content

17. 02
In-depth Articles — August 6, 2013

18. STOP REPEATING
YOURSELF!
duplicated content

19. 02
Bourbon — May 2005

20. HOW DO YOU LOOK
NAKED?
How googlebot sees you?

21. 02

22. evolvedwebsites.com.au/googlebot

23. YOU DON'T
LISTEN TO ME
You against google and specialists

24. ENERGY HOUSE DIGITAL
Final Remarks
WHAT DID WE LEARN

25. ENERGY HOUSE DIGITAL
CONCLUSION 25
energyhousedigital.com
• Don’t be inflexible – RWD
• Speed up – optimise and load faster
• Wash-up – improve semantics and clean up any code smell
• Talk more – use your blog
• Don’t be shallow – write decent articles
• DRY – fix duplicated content
• Listen more – Google and specialists are flagging issues

26. ENERGY HOUSE DIGITAL
Thank you for your time
@gepetobio

27. 02
• https://goo.gl/9tEHpc
• https://youtu.be/PNlb9heK6zw
• http://goo.gl/nCZVFv
• http://goo.gl/tmLJFO
• https://goo.gl/Sx0Gur
Some links you may need