Lecture given as part of "LIFESTYLES AND NEW PRODUCT DEVELOPMENT" course at the Warsaw School of Economics in March 2016.

1. Growth hacking
The new approach to
marketing in tech industry.
Grzegorz Berezowski

2. “A business that is typically technology oriented and
has high growth potential.”
– U.S. Small Business Administration
STARTUP
“An organization formed to search for a repeatable
and scalable business model.”
– Steve Blank and Bob Dorf

3. GROWTH
Need to validate business idea
and show high growth potential to attract capital.

5. BOOTSTRAP

14. GROWTH HACKING
Growth hacking is a marketing technique developed by
technology startups, which uses creativity, analytical
thinking and technology to sell products and gain
exposure.
It focuses on low-cost, innovative and scalable
alternatives to traditional marketing.
Its goal is to generate growth, which is the only metric
(KPI).

15. Growth mechanisms
built in the product.

19. Airbnb hacked
Craigslist

20. Marketing Engineering
GROWTH HACKING

22. AARRR funnel by Dave McClure

24. Search Engine
Optimization

29. CONTENT
MARKETING

30. Blogging

33. Content marketing needs strategy

38. In-product referrals

39. In-product referrals in Groove

40. Partnerships

43. MEASURE EVERYTHING
(or what matters)

45. www.napoleoncat.com?utm_source=facebook&utm_medium=post&utm_campaign=instagram_report

47. TEST EVERYTHING