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Year 11 product design guide to controlled assessment

Ryedale School Year 11 guide to controlled assessment for GCSE Design and Technology

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Year 11 product design guide to controlled assessment

  1. 1. Ryedale School GCSE Product Design Controlled Assessment Guide
  2. 2. How to use the guide  Use this guide alongside: 1. Your controlled assessment marking checklist 2. The examples of marked controlled assessment which are saved on the shared area. The guide offers general advice for the whole group. You must produce your own version of all work and never copy from previous work. Pupils with high target grades need to make sure they extend the basic work to reach the highest grades – look back at previous A* and A grade work to make sure.
  3. 3. Slide 1- Context/Task/Analysis/Research Action Plan  On this first slide you need to include a copy of :  The CONTEXT  The TASK  Your first analysis of the task  A plan of action for your research An example of this slide follows next ......... The first section of your controlled assessment is called: CRITERION 1- INVESTIGATING THE DESIGN CONTEXT (8 marks)
  4. 4. Context: Designer Influences The work of a specific artist/designer/chef or Art/Design Movement could be the source of ideas for a new range of products aimed at a design conscious consumer market. When completing the task you should ensure that the designs developed into prototypes are not copies of existing work but reflect the general influence of the chosen source and might be viewed as “in the style of…" Design Task 3 A mail order company wishes to offer a range of products based upon 20th century design movements. You are required to choose one such movement and to design and make a product or range of products which reflect the essential features of the movement. You will need to investigate a specific target market who may wish to create themed rooms in their homes. Products such as the following might be considered: • Lighting • Photo/Mirror frames • Soft Furnishings • Music players/Radios • Tableware • Small scale storage units • Clocks Research Action Plan After carrying out a task analysis I now know the research I need to do to help design my docking station:- o I need to carry out a product analysis of MP3 docking stations, looking at all the different types of docking stations o I need to research different design styles from the past that could influence my design o I need to research a suitable electronic circuit o I need to look into a possible target market that I could design my docking station for o I need to look into suitable materials that are available to use
  5. 5. Slide 2 – Target Market Profile  On this slide you need to clearly describe the person you might design this product for – we call this the customer profile or target market profile.  Watch the power-point about target markets. Look at the hand out for describing a customer profile.  Produce a slide of written work and images which accurately describes your target market in detail.  There are examples of this slide over the following 4 slides. One is from A* grade controlled assessment, one A grade, one B grade and one C grade. Can you tell which is which?
  6. 6. Target Market Profile • Gender: Male • Age: 18 • Location: city scene • Occupation: employed, only works in spare time – student • Favourite music: modern music – RnB, drum and bass (DNB), dubstep, grime, hip-hop, rap, MC and reggae e.g. Bob Marley • Favourite magazines: live, zoo, nuts, car magazines (top gear) • Favourite clothes shops: republic, top man, G-star, super dry, Primark and others….. • Favourite mode of transport: car or maybe a moped considering they are only 18 • Favourite drink: anything which is alcoholic, but also including soft drinks • Hobbies and interests: parting, skateboarding and other varieties of leisure pursuits • Favourite sports: Basketball, Football, Rugby, and others… • Favourite websites: YouTube, social networking (Facebook), Google, Grooveshark, adult preferences, jobs and others…
  7. 7. Target market profile Research action plan I now need to gather information to create a retro product for a middle aged market. For this I will need to find out…. The average income for a middle aged person: What qualities in products do middle-aged people look for? Middle aged people do not look at a products solely for it’s value. They are often very critical of a product’s uses, durability and price. The middle aged aren’t impulse buyers who get a product because of it’s look or design. They often view other items in the same design area before choosing an item to buy. This may make my mirror product very difficult to design and I will need to research other items with the same functions in the same market area. The definition for middle age? Most online dictionaries say it is 40-65 years although some say 5 years either way, e.g. 35-60 years. This is a large age band but most middle aged people have the same lifestyle. What do they need the most product wise, and what will they pay more for ? My parents are middle aged and are very cautious when it comes to new technology, so one possible problem is that the packaging will put the middle aged of by seeming: too expensive, inefficient (time waster) and too complicated to set up or use. Are the current set of middle aged people into technology? Middle aged people are into technology as luxuries as well as conventional and useful items. The middle aged use technology equally as often as to teenagers, although more of their technology is for professional purposes and not luxury items. What are middle-aged people’s lifestyles? Middle aged people are generally very knowledgeable and have a strong work ethic, they are also more conformist and less rebellious. What tone or mood of a product do middle aged people prefer? e.g. subtle, happy, mysterious e.c.t. Current middle aged people prefer sleek and modern designs. Often using colours such as black and silver using materials such as chrome and other metals. Perhaps this is because of their lifestyle. As they have been working for years and are completely professional in what they do, and their products reflect this as they are smart, modern and luxuries. Anthropometrics aren’t a dictating factor as there are to many variables. I am adapting the product by seeing whether it is ergonomic for me by fiddling around with it and seeing whether it is easy to work. This is because I have a reasonable adult hand size. My hand measurements are 170 mm in length and 90mm width which is very close to the average hand size. To give you and idea the average hand size is 172 mm in length for women. These don’t reflect earnings, instead lifestyles, work ethics and designs desired by the middle I didn’t question the affect of the consumer having children as this is a personal item. Note a lot of the middle aged don’t live like this, but this is who I am targeting.
  8. 8. Target Market Profile Customer profile. My Target Market is adults aged 25 –35 who have spare money to spend on themselves for well designed products. This is quite a wide range of people so I have to find things that will interest everybody. Also some might have kids so might want to spend less, strong product that doesn’t break, or something that appeals to the kids. A design that doesn’t look tacky and cheap. But one that looks classy and stylish. I think young adults do not really want to have old fashioned products and furniture, but also like bright, modern products like Memphis styling
  9. 9. Consumer Profile I have chosen 30-50 year old men who would like a sleek design to fit into a modern retro design room with a middle of the range to high wage. They could be interested in vintage cars like the Jaguar E-Type or interested in vintage motor cycles. The customer may be interested in engineering and the aspects of it. They would almost definitely read the Metropolitan magazine. They would almost probably be keen wine drinkers. I have put some images on this page that could be in and around my consumers home. I think that the middle age consumer doesn’t necessarily want an antique items but want a more modern themed design that could fit in to the older styled items and furniture.
  10. 10. Target market profile-extra help Choose a sensible target market. At the end of the project, you will need to get feedback from people about your product. This will form part of your evaluation. A teenage target market or a middle aged target market would be good – we can easily get feedback from these two user groups. See shared area – design and technology – YR10 PRODUCT DESIGN – starting controlled assessment – customer profile. This is a blank sheet where you can fill in details about your target market.
  11. 11. Slide 3 – Design Style research  In year 10, you learnt about the main design styles and trends of the 20th century. You need to research this in detail again and produce a detailed slide.  Produce an overview of all the design styles. Then focus in detail on your chosen style.  There is a lot of information on this in the revision guide, in your year 10 exercise book, in the text book and on www.technologystudent.com.  Look through the information. Be selective. Put the research in your own words.  DO NOT copy from sources directly, e.g. From wikipedia.  DO Acknowledge the sources of information on the slide.  DO give your own opinions – e.g. “I like this because.......”  DO select carefully chosen images to illustrate your points-make sure you are searching carefully and safely (e.g. ‘Memphis design style’ not just ‘Mmephis)  The following 3 slides show examples of this work. The first was marked down because it was copied from wikepedia! The second and third are good examples. Can you make yours even better!?  Following these 3 slides is a slide with key words which you might like to consider using.
  12. 12. Research into design styles The arts and crafts movement: The Arts and Crafts movement initially developed in England during the latter half of the 19th century. Subsequently this style was taken up by American designers, with somewhat different results. In the United States, the Arts and Crafts style was also known as Mission style. This movement, which challenged the tastes of the Victorian era, was inspired by the social reform concerns of thinkers such as Walter Crane and John Ruskin, together with the ideals of reformer and designer, William Morris. This link will take you to a less visual site that provides William Morris historical background. Art nouveau: From the 1880s until the First World War, western Europe and the United States witnessed the development of Art Nouveau. Taking inspiration from the I wish I could have unruly aspects of the natural world, Art Nouveau influenced art and architecture especially in the applied arts, graphic work, and illustration. Bauhaus: The Bauhaus movement (1919-1933) was a German school of art and design: it produced the first design for mass production. It was the origin of many ‘design classics’ Bauhaus was a school in Germany that combined crafts and the fine arts, and was famous for the approach to design that it publicized and taught and it operated from 1919 to 1933. The Bauhaus school was founded by Walter Gropius in Weimar. In spite of its name and the fact that its founder was an architect the Bauhaus did not have an architecture department during the first years of its existence. Nonetheless it was founded with the idea of creating a total work of art in which all arts, including architecture would eventually be brought together. The Bauhaus style became one of the most influential currents in Modernist architecture and modern design. The Bauhaus had a profound influence upon subsequent developments in art, architecture, graphic design, interior design, industrial design, and typography. MEMPHIS: was a Milan-based collective of young furniture and product designers led by the veteran Ettore Sottsass. After its 1981 debut, Memphis dominated the early 1980s design scene with its post-modernist style. The Memphis group(early 1980s) was an alternative viewpoint to minimalism: It was started by a group of Italian designers, led by Ettore Sottsass. They produced highly-decorative laminates and humorous products. Their post-modernism influence can be seen in many of today’s products. Jasper Morrison remembers breaking into "a kind of cold sweat" and a "feeling of shock and panic" when he stumbled into the opening of a design exhibition at the Arc ’74 showroom in Milan on 18 September 1981. "It was the weirdest feeling," he recalled years later, "you were in one sense repulsed by the objects, or I was, but also immediately freed by the sort of total rule- breaking." The rule-breaking had begun in December 1980 when Ettore Sottsass, one of Italy’s architectural grandees, met with a group of younger architects in his apartment on Milan’s Via San Galdino. He was in his 60s and his collaborators - Martine Bedin, Aldo Cibic, Michele De Lucchi, Matteo Thun and Marco Zanini – were in their 20s. With them was the writer, Barbara Radice. They were there to discuss Sottsass’ plans to produce a line of furniture with an old friend, Renzo Brugola, owner of a carpentry workshop. JASPER MORRISON is one of today's most influential industrial designers. Born in London, he is renowned for his ascetically elegant, quietly humorous style and has designed everything Note – much of this information souced and copied from wickepedia
  13. 13. Arts and Craft Movement – 1890’s Founded by Will Morris, It promoted quality Craftsmanship, inspired natural patterns and forms. And it used high quality materials that only the wealthy could afford. Art Nouveau Movement- 1890/1933 Developed in Europe, it was based on natural, organic lines and based on nature. Featured designers such as C.R Mackintosh and Louis Comfort Tiffany. Design Styles through time Bauhaus Movement – 1919/1983 Was a German school of art and design : It produced the first design for mass production, It was the origin of many ‘classic’ designs. Industrial production. Becoming more geometric and manufactured in appearance. Walter Gropius founded the movement. Art Deco – 1920’s/1930’s It began with an exhibition of products in Paris in 1925. It typically involved the use of geometric shapes. Influenced by artefacts in Tutankhamen’s tomb. It included the ceramicist Claris Cliff, and it was regarded as a glamorous period. The streamlining age – 1960’s The streamlined age was about speed and movement. New material and production methods allowed designs to be manufactured cheaply. There were 3 main influences for this movement : Growth in transport, interest in science and the space race. Designers included Mary Quant (designed the mini skirt) and Alec Issigonis (Morris Mini) I like the streamlined design because you can still be using classic streamlined design whilst making it look modern and stylish which is ultimately what I aim to do. De Stijl – (The Style, mid- 1920s) Started in Holland, It features extreme geometric design like rectangles and primary colours. It inspired completely new designs in furniture and architecture. It included the painter, Piet Mondrian.The Memphis Group – 1980’s In the 1980’s designer label became important to consumers. The Memphis group was started by a group of Italian designers led by Ettore Sottsass. They produced highly-decorative laminates and humorous products. Their post- modernism influence can be seen in many of todays products. Blobism – Present day Blobism is a modern design style and it is characterised by a lack of straight lines and produced in a variety of ways. The development of sophisticated CAD and CAM software has allowed complex forms and shaped to be designed and manufactured.
  14. 14. Design Styles Arts and Craft movement 1890’s  It was founded by William Morris.  It was inspired by natural forms and patterns.  It promoted quality craftsmanship.  Only the wealthy could buy the materials needed, as it was high quality material. Art Nouveau 1890- 1914:  It developed in Europe.  It was also inspired by natural form and organic lines.  Included designers such as Charles Rennie Mackintosh and Louis Comfort Tiffany. The Bauhaus movement (1919- 1933)  This was a German school of art and design.  It had produced the first design for mass production.  It was the origin of ‘design classics’  The Bauhaus was the most influential modernist art school of the C20th De Stijl movement (mid-1920’s)  Started in Holland.  It featured geometric design, such as rectangles and prim colours.  influenced by some of the ideas of DaDa.  de Stijl (Dutch for The Style). Art deco (1920s-1930s)  involved geometric shapes.  Influenced by artefacts in Tutankhamen's.  It was a glamorous period. Modernist 19th and early 20th centuries  The Modern Movement gained momentum after World War II. Andy Warhol Robert RAUSCHENBERG Roy LICHTENSTEIN Pop art: In Britain pop art came around in 1955, it wasn’t very common. In the late 1950-1960s mass media was evolving. and also to the works of art that draw upon popular culture - packaging, television, advertisements, comic books, the cinema. It was called Pop Art because the subject in the painting was popular. Pop Art is the object or the subject in the painting that is popular; it is not made out of pop cans. Some artist kept repeating the object over and over, or they would make it look like a comic picture. There’s artists such as Andy Warhol (was one of the most famous pop artists), Robert Rauschenberg and Roy Linchtenstein (who was one of the first artists to develop the style pop art), their art work is different in so many ways, as they have made pop art their own. But pop art is similar in so many ways, such as bright colours, bold and black outlining. Pop art fact: Pop Art started in London in the mid-1950's. They called it Propaganda Art instead of Pop Art. This style of art came to the United States in the mid-1960s. Pop Art in the United States was an expression of the optimistic spirit of the 1960's.
  15. 15. Key Words for design styles appearance aesthetics chronological colour construction fashion finish geometric graceful manufactured materials natural-form opinion proportion style stylised trend
  16. 16. Slide 4 – Product Analysis of existing products  To be in the top mark band for your INVESTIGATION you need to show that you have carried out a ‘detailed analysis of relevant existing products’  Task – look at the existing products which we have in class. Talk in small groups and discuss the good points and weak points.  Decide on 5 or six key points to judge the products – e.g. function, style, cost etc. Produce a star profile to accompany each design – this can be done in excel (see the demonstration by your teacher).  Include photos and sketches to illustrate the products you have looked at. Gather together all your information and present it as an effective ‘PRODUCT ANALYSIS’ over one or two slides. Make it clear that you analysed REAL products – not just photos (the exam board prefer this). Look at the following examples of high quality work.
  17. 17. Slide 4 – Product Analysis  There is a lot of information to include in this product analysis, so it can go over two slides if you wish.  Show that you have looked at and analysed a range of bought products. Include photos, drawings, comments and star profiles.  Examiners like to see that you have looked at REAL products. So try to include photos of your group looking at the examples.  The following 2 slides show a high quality product analysis from one student.  Star profiles can be created in excel charts. Your teacher will show you how to do this.
  18. 18. Logic 3, I-Station. Price: £34.99 I like this design because it’s modern, it has 3 speakers as well so the sound is of good quality. It is expensive but because of the quality and style it’s worth the money. This design is quite large though so it’s not portable and is probably aimed at adults around 25-40 because it’s easy too use at doesn’t have loads of buttons. The design isn’t very original though because it doesn’t have a USP (unique selling point). Tecknet Price: £9.97 This design is practical because it’s quite small making it portable. It is also an affordable price. It comes in many colours making it suitable for anyone, and good to go in any room of the house. The originality of it is the fact that it is a cylinder shape which isn’t like many other docking stations. It doesn’t have many buttons making it simple and easy too use. The sound quality of it is good but doesn’t go very loud. You can also either plug it into a computer or use batteries. 0 1 2 3 4 5 Appearanc e Quality Price Practicality Extra Features Originality 0 1 2 3 4 5 Appearanc e Quality Price Practicality Extra Features Originality
  19. 19. Kiicks Price: £1.43 I like the design of this docking station but because the price is so cheap that it makes you think the quality isn’t very good. However we did try it and it wasn’t‘ as bad as I thought it would have been. It comes in many different colours and it folds up too make it portable. Also it has extra features such as a groove too wrap the wire round too keep it from breaking. The docking stations also has a rest for you mp3 player too stop it from falling down, which is practical because this could often happen if it wasn’t there. 0 1 2 3 4 5 Appearanc e Quality Price Practicalit y Extra Features Originality Phillips Price: £49.99 This is my favourite docking station because it has a digital screen, with a clock, giving the docking station extra features. It is very expensive, especially compared to the other docking stations. The quality of the docking station is very good which is probably why the price of it is so high. The docking station has a very sophisticated modern look to it, given by the orange digital clock writing.
  20. 20. Kiicks Price:£1.43 Because this product is so cheap so you would expect the sound quality to be really bad, but when we tried it, it was not as bad as you would expect however it was the worst sound quality out of all the docking stations. It comes in many different colours and it folds up too make it portable. Also it has other USP such as a groove too wrap the wire round too keep it from breaking. It has a rest for your iPod when its plugged in. So overall for the price you pay you get a good docking station with lots of extra features. Music angel Price: £14.99 The music angel is a very compact and lightweight product and has many special features. However it has a lot of buttons so it could be complicated to use for some people. It is quite expensive, which could detract the product from the younger market. Nevertheless the sound quality is very clear. This products main fault is that it doesn’t have a unique selling point so its not as original as some of the others.
  21. 21. Slide 5 – Target market survey  The target market survey is good to include if you are aiming for an A/A* grade. It will help you to gain full marks for the ‘investigation.’  The help sheet shown on the next slide can be found in shared area-design and technology-yr10-starting controlled assessment (file name: market research help sheet).
  22. 22. Slide 6 – Product details and Analysis of research  On this slide you need to show that you have considered a variety of points which will influence the design of your docking station.  You need to refer to the following issues: 1. The size and shape of the circuit/battery and speakers (images can be found on the shared area in DT-GCSE product design- Yr. 10 – starting controlled assessment – ‘images for circuit details slide 6’) 2. The sizes and designs of a range of mp3 players and features such as where the jack lead would plug in. Include images and notes to show the latest designs in i-pods etc. Clearly explain why the thinking about the above points is important. Key words might be: Scale. Size. Shape. Circuit board. PP3 battery. Components. Access. Ergonomics. Features. Design considerations. 3. Analysis of research – this should clearly review and evaluate the research you have carried out. Explain what you have done, why it is useful, how it helps you with designing ideas. Explain what you are going to do next i.e. generate a range of suitable ideas for your docking station. 4. Things to consider – list design features you need to think about; access to battery, position of MP3 player, connection to MP3 player, position of speakers, wall mount or surface mount, housing the circuit, housing the speakers.
  23. 23. Extra help for completing slide 6.
  24. 24. CRITERION 2- Development of design proposals (32 marks)  Note that there are as many marks for this section as there are for your practical work – 32.  This is the major section of your design work and consists of about 15 slides in total.  This section starts with your ideas. Using the research which you have carried out to help you, and referring to examples of design from your chosen style, you need to now produce up to 3 A3 sheets of design ideas.  Look at the range of examples (What a good one looks like!) over the next slides and the advice which follows.
  25. 25. Ideas advice…..  The best quality idea pages….  Mix 2D with 3D drawings  Clearly show the source of inspiration for the ideas  Show ideas which develop across the page  Have interesting layouts, perhaps with overlapping drawings  Are thoroughly annotated (specific materials, construction ideas, surface finishes, your thoughts about the ideas, possible sizes etc.)  Are neatly set out with colour if appropriate  Explore different techniques – pencil sketches, coloured pencils, biro sketches, felt tips, different coloured papers etc.  Are FULL of ideas – the widest range possible.
  26. 26. Using Techsoft 2D design can be a good way of getting more ideas down quickly. Here is the start of a sheet based on Memphis
  27. 27. Prototype Modelling  This is a very important sheet as it gives evidence of prototyping/modelling skills and also gives you an opportunity to gain marks for evaluation.  Look at the example sheets which follow.  You could model 3 different ideas and then use this as an opportunity to do a survey of which ones people prefer and graph the results. You can use star profiles again (using the same criteria as before?) to compare the designs. You must include photographs to clearly show the models you have made. You must explain what you have done and EVALUATE each model. Then include an overall summary and explain what you will do next.  If you only model one design, it must be done in more detail than those who have chosen to do 3 models. You won’t get the chance to compare designs, but you could still survey people about what they think of the model and how it can be improved. A ‘one model’ page might need more written work to explain the details fully.
  28. 28. Slide 11 – Detailed Specification A detailed specification, outlines clearly, the features of your final design. The mark scheme for an ‘A’ grade says: “I have provided a fully detailed production/manufacturing specification and justified this from my analysis.” Start with an introduction. “In my analysis of the task, and through my research I have found various areas which I can now give a more detailed description of the product I am developing …………………..” Give specific details about each of the following areas, or use the ACCESS FM method. Function: Target Market: User Requirements: Design Style: Aesthetics: Materials: Size: Safety: Social Impact: Environmental and Economic Concerns:
  29. 29. ACCESS FM
  30. 30. Slide 12 Social, moral, environmental and sustainability issues.  On this slide you need to show that you have considered how your product relates to economic, social and environmental factors.  There are 2 hand-outs to help you with this slide and your teacher will explain how you can go about writing up this aspect of controlled assessment.  There assessment criteria for an A grade says; ‘I have shown that I have the implications of a wide range of features, including social, moral, environmental and sustainability issues before finalizing my design proposal.’  The following slides show some examples of how you might set this out
  31. 31. Economic, Environmental and Social Considerations Environmental  I have used non-toxic surface finishes  I have used the smallest amount of material possible in order to cut down on my waste.  I have disposed of waste materials sensibly and safely.  I have re-used waste materials.  The product will be sold in minimal packaging which will reduce landfill.  I have used renewable materials  I will be using packaging as a way of protecting the product from damage. The packaging will be made from card or cardboard as these can be recycled.  Sustainable  I have minimized my use of plastics  I have used woods that regrow fast (e.g. Beech)  I have used recycled hardwood. The beech I used was recycled from old school desks.  I have used minimal amounts of material – I have measured accurately to cut down on waste.  I have used materials that can be recycled further.  Social  My product will aim to make the user feel happy through the medium of music.  My product will be suited for it’s intended age range because it will be sleek and stylish. This means that it will fit in with their furniture and fashion sense.  My product is based upon the post modernism movement from the past.  My product will also enable people to share their music with other people out- loud instead of using earphones which can be considered as anti-social.  Moral  My product will not be biased to one sex. It will be unisex due to the style and colour scheme of it.  My product will not contain any explicit or offensive language on it or the packaging.
  32. 32. Moral, Sustainable, Environmental, and Social considerations Moral Sustainable Environmental Social • My product does not discriminate against anyone: gender, ages, races etc. And there is nothing on there to intentionally offend anyone. • Music played may be explicit and some may object to this, however this is done so at the users digression and the user is the one who is responsible for this. • This docking station is user friendly, and may be used by a panoply of people. • The materials used in my docking station are of good quality, and are not designed to be obsolete. By using wood (cherry and ash) ensures a high quality and durability. Furthermore the use of wood in my design, will enable the user to recycle it after use rather than contribute to a landfill. • Also the wood used are recycled from previous things. • In order to minimise materials, I will use efficient construction techniques so I don’t waste materials. • The use of acrylics in my design is minimal, as I am aware that this material contributes to burning fossil fuels and adding to greenhouse gases that are linked with climate change. • May contribute to noise pollution. • Wood used in this design has come from previous things. • Acrylic has been used sparingly as I am aware that by including acrylic, it has contributed to global warming, by the burning fossil fuels. • The glue used to join parts is toxic, however glue is used sparingly and in low quantities. • Encourages more social behaviour, as it allows the individual to listen to their music without headphones, which are seen as being anti-sociable. • Suitable for teenagers as the design is quirky yet modern and fun. • These speakers will bring people together as by playing music out loud won’t exclude anyone. • However not everyone may like the music being played, but this is beyond the manufacturer.
  33. 33. Economic, Environmental and Social Considerations ENVIRONMENTAL SOCIAL SUSTAINABILITY MORALS I have minimised the amount of waste that I have made by making sure that everything is accurate. My design also allows the use of offcuts to be used in the biscuit joints and this means that the offcuts aren’t wasted. Also, any packaging used to protect the product at the point of sale must be minimised to reduce waste and all materials must be biodegradable. My product is not biased towards males or females because the colour choice means that both can use it. This includes people with disabilities as there are only three steps they need to do to play music (1. turn on, 2. plug device in, 3. adjust volume). The product is also user friendly to most people as they will be able to use it easily without the need for additional information. My product is based upon the Bauhaus design style and it will appeal to a wide target audience. The product is also suitable for its intended age range because teenagers will want to listen to music. The user can also be more social because they can listen to music with them rather than on their own through headphones. The only disadvantage to the product is that it could produce loud noises which people nearby may not like. I have only used a little bit of plastic in my design in order to reduce the use of plastic. The product can be recycled at the end of its life so that some components can be re-used in other products. The majority of my product is made from wood which is sustainable as it can be regrown unlike plastic which I have used little of.
  34. 34. Slide 13 is optional, but is a good idea for those of you aiming for an A*. This slide can tell the story of how you have got from your final model to a stage where you now have a final design for drawing out and making. What have you learnt from doing your models? Does another model need making to help you finalise something? Do you need to make some templates for marking something out? Does your idea need changing from its model stage to be developed into the real product? Show sketches of what needs working out/changing. Do some mock up joints need making? These could be photographed and included on the sheet. You could include a 3D sketch of how your idea is developing. An example of what this sheet might look like, is on the next slide.
  35. 35. Development of Final Idea This sketch has been done on 2D Design showing the final appearance and function of my docking station before the making stages. The speakers will be here, otherwise the boxes will be unable to close. There will also be a speaker on the other side in the same place. This box will be made from hardwood instead of soft wood, which would absorb the sound. This is where the control panel will be located. When I was prototype modelling, the problem I found was that the panel wouldn’t fit into the boxes, therefore, I have placed it at the end to avoid this problem. This is where the mp3 player will be placed when in use. The iPod will attach to the top of the box inside with magnets to secure it and more magnets on the bottom. When I am not using the holder for the mp3 player, it will be pushed down into its slot so the device can be pushed into the biggest box. The product will be portable and I have adapted my design so all the boxes fit into one another- similar to Russian dolls. The top of the smallest box will be able to be removed to access the battery and circuit board. The smallest box will hold the circuit board, as this is where all the control panel, speakers and jack plug will be. The jack plug will come into the holder through a small hole and glued to it so it doesn’t move. These two boxes will be made from wood and plastic which will hopefully balance out the weight issue that I have tried to tackle. One of my material choices is acrylic and I have chosen this because it produces a high finish and can be coloured. This applies to my product because I would like to add some colour that links in with Bauhaus; blue, red, yellow and black. Materials: My other material choice is wood and I have decided to use beech. I have chosen this wood because I think it is attractive and will complement the acrylic colours because the colour is subtle compared to other woods, like mahogany. It produces a high quality finish and can be used to make indoor products. These measurements are relevant to the size of the 2D design sketch and not the measurements of the final product. Although, the product will be a similar size and proportion to this.
  36. 36. Slide 14 Orthographic drawing. You must have a clear, accurate orthographic drawing of your final product, showing the main dimensions (sizes). Look at the high quality example on the next slide, done on techsoft 2D design. This would have been even better if the three views had lined up with each other precisely. The orthographic drawing should always be accompanied by an accurate cutting list of materials. This can be done in Resistant Materials 2 software, where the spreadsheet will cost your materials for you. If you can, combine the drawing and the costing onto one slide. There is an example of this for you after the next slide. Your teacher will show you how to use ResMats 2 software.
  37. 37. Orthographic drawings Orthographic Drawing Views Above  Top View Left  Front View Right  Side View
  38. 38. Orthographic drawing and costed cutting list This is a costed cutting list of the materials I’ve used to make my docking station. Front view Side view
  39. 39. Slides 15 – 19 These slides show further development of your product, through:  Construction drawings  CAD/CAM evidence  Branding/promoting your product  There are high quality examples of each of these 3 sheets on the following slides.
  40. 40. Sheet 15 example – Construction drawings
  41. 41. Examples of sheet 16 – CAD/CAM All work shown on this slide was designed using Techsoft 2D Design and lazer cut using the Laserscript 6090 The deign above are three black acrylic rectangle with four holes each to be laser cut into them. The holes are for the dowel to go through and support the acrylic frame. There are to be two cuts of this deign so they can go on either side of my design. This design above is eight white acrylic circles with a diameter on 1cm. They are to be stuck on the side of the black acrylic rectangles over the holes to cover the dowel with liquid solvent cement. Four circles for each side. The drawings to the left are two rectangles that are to be stuck on the top of my docking station. They each have another rectangle to be cut into them. That space is for the iPod, iPhone or MP3 player that will be used by the consumer to play their music on. The second smaller rectangle is 2cm smaller in width and length than to the other larger rectangle. Each will be laced on the top, one over the other. When laser cutting drawings, lines for outer cuts are coloured green, and inner cut lines are coloured red. The lines drawn for engraving are coloured blue.
  42. 42. Cad/cam All work shown on this slide was designed using Techsoft 2D Design and lazer cut using the Laserscript 6090 This drawing above are the speaker coverings. They are to be glued on with liquid solvent cement over the holes on the docking station face (right). In the centre as the main design is a repeating pattern in the style of art deco, to keep with the design style. The colour used is black. When laser cutting drawings, lines for outer cuts are coloured green, and inner cut lines are coloured red. The lines drawn for engraving are coloured blue. This design above is the face of the docking station placed on the inside of the main frame. It will be glued to the front wooden strips also glued on the inside. On the surface it will have the speaker coverings glued on (left). The colour of acrylic used in this 2D Techsoft drawing is to be white. The picture on the left is the view of my orthographic drawings using CAD/CAM. The orthographic drawings are of the front, side and top of the design. It includes the exact measurements if the components of the design and is drawn to as close to scale as possible.
  43. 43. Diary of Making For the frame, I cut and sanded with the belt sander the four main pieces of cherry wood to the correct dimensions. Then after checking the lengths needed I applying the PVC glue and clapped them together. For health safety, I attached a coloured cloth and I lettered sign to make it clear so it was not moved, touched or nocked. I was also wearing a work apron. With quality control, I wiped all excess glue with a wet paper towel, then made sure all panels were at nighty degrease to each other. The next step in the production of my product was to add four wooden stripes onto the inside of the frame. This was to make sure that the front panel could glued inset from the front and that the back panel could be screwed in to the back. Did this by measuring the height of the inside, cutting and sanding the wooden strips with a belt sander and gluing them in with PVC glue making sure they were clapped down with mini-clamps. Again I used a coloured sign avoiding it from being touched moved o nocked on to the floor. During this process of wore safety googles and a work apron. For quality control, excess glue was cleaned with a wet paper towel and all measurements and lengths were double checked and applied. The acrylic face for the docking station was created using Tecsoft 2D Design and cut with the laser cutter.. The two part (black and white acrylic) were glued together using liquid solvent cement. All measurements were checked over and over again so as to make sure it would all fir together. These three pictures show the amplifier used in my art deco docking station. Each component was checked to make sure it was the correct component for the part in the circuit board. It was then placed into the correct position, held, heat-synced and soldered into place using solder and a soldering iron. The wires for the components that had to be soldered outside of the circuit board were measured to the correct length, insulation stripped with a wire stripper and the wire soldered to the components. The amplifying kit was then checked for any possible problems. Such as too much or incorrect soldering, loose components or if components were incorrectly placed. I wore safety googles and a work apron whilst I soldered the amplifier together. The picture to the right shows the six black acrylic faces (three on each side) that fan out from the main body of the design. Each face has four holes laser cut into it with a diameter of 5mm. These holes were cut to allow the four pieces of wooden dowel to fit through. They are placed 2cm from each other with a 2cm aluminium tube between them. The faces were drawn on 2D Design and laser cut using the Laserscript 6090. These pieces of dowel were cut using a set saw that was clamped down (used also for the aluminium tubing). Theses dowel rods were placed in the holes drilled into the main fame and stuck with PVA glue. They create the frame for the black acrylic faces as well as the aluminium tubing. During the cutting, placing and gluing of theses dowel rods, I wore a work apron, safety google and used a tidy working
  44. 44. Diary of making For the aluminium tubing I had to make sure if fitted round the wooden dowel. After checking it did fit I checked how many separate 2cm long aluminium tubing was needed, coming up to in total of 24. After setting up and clapping the set cutting saw (used for cutting the wooden dowel also) I put a ruler up to the blade as well as a set block to make sure each piece of tubing was 2cm long. When the 24 piece were cut each was polished with the metal buffer on the buffer machine and then finished with a polish cloth. The separate pieces of dowel, metal tubing and black acrylic faces were assembled to make sure it all fitted together, trimming the dowel to make sure it was just the right height. For the cutting of all 24 separate aluminium tubing I wore a work apron, safety google, used a clear working area and had sir make sure the set cutting saw was set up properly. After all the components for the fanning sides had been checked to make sure they fit together, the 6mm holes were drilled using the pillar drill (4 on each side) so that the sides could be placed. The dowels went in first, glued and left to set. After thy had set each layer of tubing then a acrylic face was added on after the other. When putting this together a work apron was worn at all time and a clear working area used. To one, cover the dowel and two, keep in place all the layers of the side components in place (in case if they did move they stayed in place) eight (4 for each side) 10mm in diameter white acrylic circles were laze cut after drawing on 2D Design. They were then glued on using liquid solvent cement. A work apron was worn during the gluing of the eight circles. For the top head of the docking station a separate piece of cherry wood was cut and sanded to the same size as the top base of white acrylic glued on it’s top. A hole was then drilled for jack lead to go through with the pillar drill. With the jack lead the placed through the top and bottom of the wood was keyed for gluing. Once the top head of wood had been clamped it was left to dry while the top acrylic stand was placed to gather using liquid solvent cement, which was then keyed on the bottom and glued then clapped n the top head of wood. During the assembly of these parts safety goggles were worn as well as a work apron. The front face of the docking station was keyed of the sides as well as the side panels of the frame. The glue was applied to the front of the inside front panels and the front face was placed into position, pressured and left to dry. After that was completed the amplifier was the put into place. The speakers were spot hot-glued into place as well as the LED. The volume adjuster was bolted into place with the knob added after. The kit was then tested to checking for faults. A work apron and a clear working area were used whilst caring out this process in the making of the docking station. For the back panel the inside height and width was measured then applied to 2D design and cut using the laser cutter. It was then sanded to make sure it fit inside the back and on the back panels exactly. The holes were then counter sync drilled using the pillar drill. A pencil mark was then made to mark were to drill the holes for the screws whilst the back panel was in. The panel was removed, the 2mm drill bit placed into the hand drill and the holes drilled. The back panel was then placed into position and the screws were screwed into place. Safety goggles, a work apron and a safe, clear working area were used during the making of the back panel.
  45. 45. Branding (sheets 18 and 19)  The next 3 sheets show how to cover the branding element of the project.  This should cover research into brand images, an analysis web of branding, some idea sketches for a logo, and a range of final logo ideas developed on the computer.
  46. 46. BrandingAndroid Logo. This logo is only a picture. The Android logo doesn’t say what company is it but, because Android is a well known company it is recognized throughout the world. I like this logo as the picture is different and the colours are bright which makes it stand out. Microsoft Logo The Microsoft logo is made up of a picture and writing. Even though dull colours are used for the writing, the bright colours on the image make the logo stand out. Also the font they have used isn’t original and it doesn’t look that good. I don’t like this logo that much because it is quite plain. Marley Logo The Marley logo is like the Microsoft one as it is made up of writing and a picture. This logo is original as the writing is different and they have come up with their own logo. Also the background is different compared to other logos. I like the Marley logo because it is original and it stands out. Bose Logo The Bose logo is made up of the word Bose. They have used an original font and have made the writing slanted. This makes the company seem as if it is moving forward. Acer Logo For the Acer logo they have used all lower case letters. This gives it a different look to other logos as most are made using Capital letters. I don’t like this logo as it is plain and the colour isn’t very nice.
  47. 47. Logos designed by hand
  48. 48. Logos designed on 2D design
  49. 49. For an A/A*, you should include some designs for possible packaging. This slide shows a possible layout for the design page – it is based upon designs for a storage unit, but could easily be for a docking station. On the sketches, just include a quick drawing of your docking station rather than a storage unit! You MUST adapt this ;layout and rephrase the content – this is just a guide as to what to include! Slide 20 – Packaging design.
  50. 50. Example sheets of packaging ideas by Mrs Malley
  51. 51. Slide 21 will have final photographs of your product Slides 22 and 23 will be your final written evaluation. Your teacher will have help sheets to help you through these two slides. Looking at the examples of past controlled assessment work on the school shared area, will help you with writing your evaluation. See ‘what a good one looks like’ (WAGOLL).