2. 05.20.11
CLInIC nYU Stern
Emerging Digital
Media Platforms
The Long Tail of Social Media
While Facebook dominates the social media landscape, a multitude of other digital
platforms have emerged that provide fertile ground for brands to:
• Reach new consumers
• Run creative experiments
• Explore new forms of digital expression and consumer
online behavior
These platforms range from the bold experiments of incumbent behemoths (Facebook
Places and Google’s Boutiques.com) to smaller players who are gaining traction
(Foursquare and Tumblr) to new entrants with small, passionate user bases (Pinterest,
GetGlue, and Layar).
This half-day intensive Clinic will help managers and senior marketers identify the
relevant platforms for their brands and prioritize incremental investment in the long-tail
of social media. http://L2EmergingMedia.eventbrite.com/