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Contextual User
   Research
                 Part 2

               Mumin Yu

Founder & Principle Consultant, Userxing
   UXLab Director, iNSIGHT Center



                                           1
Wall Walking
  Generating ideas




                     2
Assembly the team

• 6 - 8 people
• Product manages, designers, engineers,
  marketing researchers, sales...
• Could include top managers now


                                           3
Explain the process



                      4
Read diagram
• Do it alone and silently
• Read from top down
• Ask yourself “if this is what’s going on with
  the users, how can I improve it?”
• Come up design ideas on higher level
• Do 2 - 3 rounds
                                                  5
Read others’ design
        ideas

• Ask yourself “What would make that design
  idea even better?”




                                              6
Write down design
         ideas

• Write on a new orange sticky note
• Stick it next to the note inspiring you
• Avoid thinking feasibility


                                            7
Frequently Made
         Mistakes

• NOT generate ideas
• NOT extend ideas
• NOT think out of the box


                             8
Hot Ideas
 Prioritizing ideas




                      9
Assembly the team

• 6 - 8 people
• Product manages, designers, engineers,
  marketing researchers, sales...
• Better include top managers now


                                           10
Explain the process



                      11
Discuss key issues

• Think of key issues based on your
  impression
• Support the key issues using the data
• Write down the key issues on the poster


                                            12
Combine ideas

• Scan diagram quickly looking for ideas
• Write down ideas that support key issues
• Discuss together to combine ideas
  together




                                             13
Write Down Hot Ideas

• An idea that capture the imagination of the
  team
• A slogan the team wants to commit to
• A metaphor for what the work could be
  like



                                                14
T he virtual classroom
connecting children
f rom different parts
of the world




                         15
Frequently Made
         Mistakes

• NOT think big
• NOT sloganize ideas
• NOT combine ideas


                        16
Exercise
 30 minutes




              17
Visioning
Envisioning ideas




                    18
Assembly the team

• 6 - 8 people
• Product manages, designers, engineers,
  marketing researchers, sales...
• Better exclude top managers


                                           19
Explain the process



                      20
Assign roles



Storytellers   Sketcher   Moderator




                                      21
Start with one hot idea



                          22
Tell chain story

• Define character & scene
• Tell story about single interaction
• Continue the story for 3 rounds
• Clarify detail

                                        23
Sketch it down

• Do it quickly
• Don’t worry about detail
• Use text to help if necessary


                                  24
25
Frequently Made
         Mistakes
• NOT tell story about design
• NOT tell story based on user data
• NOT sketch quickly
• NOT takes turns

                                      26
Do Plus & Minus

• Do it when you have created 2 - 4 visions
• Write down the vision’s positive attributes
• Write down the vision’s negative attributes
• Think of solutions for each negative
  attributes



                                                27
Consolidate visions

• Break down visions
• Add other ideas
• Rewrite the story
• Storyboard the story

                         28
29

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Contextual user research handout part 2

  • 1. Contextual User Research Part 2 Mumin Yu Founder & Principle Consultant, Userxing UXLab Director, iNSIGHT Center 1
  • 2. Wall Walking Generating ideas 2
  • 3. Assembly the team • 6 - 8 people • Product manages, designers, engineers, marketing researchers, sales... • Could include top managers now 3
  • 5. Read diagram • Do it alone and silently • Read from top down • Ask yourself “if this is what’s going on with the users, how can I improve it?” • Come up design ideas on higher level • Do 2 - 3 rounds 5
  • 6. Read others’ design ideas • Ask yourself “What would make that design idea even better?” 6
  • 7. Write down design ideas • Write on a new orange sticky note • Stick it next to the note inspiring you • Avoid thinking feasibility 7
  • 8. Frequently Made Mistakes • NOT generate ideas • NOT extend ideas • NOT think out of the box 8
  • 10. Assembly the team • 6 - 8 people • Product manages, designers, engineers, marketing researchers, sales... • Better include top managers now 10
  • 12. Discuss key issues • Think of key issues based on your impression • Support the key issues using the data • Write down the key issues on the poster 12
  • 13. Combine ideas • Scan diagram quickly looking for ideas • Write down ideas that support key issues • Discuss together to combine ideas together 13
  • 14. Write Down Hot Ideas • An idea that capture the imagination of the team • A slogan the team wants to commit to • A metaphor for what the work could be like 14
  • 15. T he virtual classroom connecting children f rom different parts of the world 15
  • 16. Frequently Made Mistakes • NOT think big • NOT sloganize ideas • NOT combine ideas 16
  • 19. Assembly the team • 6 - 8 people • Product manages, designers, engineers, marketing researchers, sales... • Better exclude top managers 19
  • 21. Assign roles Storytellers Sketcher Moderator 21
  • 22. Start with one hot idea 22
  • 23. Tell chain story • Define character & scene • Tell story about single interaction • Continue the story for 3 rounds • Clarify detail 23
  • 24. Sketch it down • Do it quickly • Don’t worry about detail • Use text to help if necessary 24
  • 25. 25
  • 26. Frequently Made Mistakes • NOT tell story about design • NOT tell story based on user data • NOT sketch quickly • NOT takes turns 26
  • 27. Do Plus & Minus • Do it when you have created 2 - 4 visions • Write down the vision’s positive attributes • Write down the vision’s negative attributes • Think of solutions for each negative attributes 27
  • 28. Consolidate visions • Break down visions • Add other ideas • Rewrite the story • Storyboard the story 28
  • 29. 29