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Martin Brown
                                                                                Fairsnape
                              Leading and supporting improvement in the built environment
                                                                   fairsnape@gmail.com




               Social Media

               Introduction and Journey




                                                                            @fairsnape
Wednesday, 7 April 2010
@fairsnape
                               @fairsnape
Wednesday, 7 April 2010
Social Media             @fairsnape
Wednesday, 7 April 2010
Social Media             @fairsnape
Wednesday, 7 April 2010
@fairsnape
Wednesday, 7 April 2010
“There go my people. I must find out where they are
                          going so I can lead them.”
                          - French politician Alexandre Ledru-Rollin




 Social Media                                                          @fairsnape
Wednesday, 7 April 2010
The future is closer than you think




             Messages with emotions   Messages via Twitter


                          2004               2009



          Maps with icons that show   Peoples whereabouts via
          peoples whereabouts         Google Latitude

 Social Media                                                   @fairsnape
Wednesday, 7 April 2010
Web 1.0
    Brochures




                          Web 2.0
                          User Content




 Social Media                            @fairsnape
Wednesday, 7 April 2010
13%    24%
       Engaging
       with               19%    33%
       Social
       Media              15%    20%
       USA Adults


                          19%    59%

                          33%    70%

                          52%    17%



                          2006   2009

 Social Media                           @fairsnape
Wednesday, 7 April 2010
“Social media in the built environment has opened doors
                          for individuals to hold conversations and form
                          relationships across organisation boundaries.
                          This is increasingly important as we enter a new decade where
                          success will come from person      to person
                          collaboration, rather than last decades business to
                          business focus.

                          Leaders and directors of built environment organisations need to
                          address the benefits that social media will bring …
                          Failure to do so will almost definitely leave them trailing
                          behind their more innovative and successful competitors



 Social Media                                                                     @fairsnape
Wednesday, 7 April 2010
Social Media Journey

 Social Media                             @fairsnape
Wednesday, 7 April 2010
mobile
              martin brown
              fairsnape                               twitter

              mob: 07776234702                    google mail
              twitter: @fairsnape
              email: fairsnape(at)gmail.com            skype
              sykpe: fairsnape
              linkedin: martinbrown
              blog: www.fairsnape.wordpress.com      linkedin

                                                        blog




 Business card                                                  @fairsnape
Wednesday, 7 April 2010
Communication            @fairsnape
Wednesday, 7 April 2010
Communication            @fairsnape
Wednesday, 7 April 2010
Communication            @fairsnape
Wednesday, 7 April 2010
Twitter, all about connections:




 Communication                            @fairsnape
Wednesday, 7 April 2010
Communication            @fairsnape
Wednesday, 7 April 2010
Twitter, all about conversations:




 Communication                              @fairsnape
Wednesday, 7 April 2010
Communication            @fairsnape
Wednesday, 7 April 2010
and connections:




 Communication             @fairsnape
Wednesday, 7 April 2010
big connections:




 Communication             @fairsnape
Wednesday, 7 April 2010
martin brown
    @fairsnape




 Relationships            @fairsnape
Wednesday, 7 April 2010
Geo sharing with Google Maps: eg Supply Chain or Construction Projects




 Sharing                                                                       @fairsnape
Wednesday, 7 April 2010
Powerpoint sharing with Slideshare




 Sharing                                   @fairsnape
Wednesday, 7 April 2010
Data sharing with Pachube




 Sharing                          @fairsnape
Wednesday, 7 April 2010
Blogging




 Sharing                  @fairsnape
Wednesday, 7 April 2010
Blogging




                   the new collaborative project diary?




 Sharing                                                  @fairsnape
Wednesday, 7 April 2010
Organise the world's information and make it
   universally accessible and useful

   Do no evil
                                                  @fairsnape
Wednesday, 7 April 2010
The easiest way to collaborate on documents.




 Collaboration                                       @fairsnape
Wednesday, 7 April 2010
Future of email ?




 Collaboration            @fairsnape
Wednesday, 7 April 2010
Collaboration            @fairsnape
Wednesday, 7 April 2010
Collaboration            @fairsnape
Wednesday, 7 April 2010
Augmented Reality




                    Water Construction   CO2 46T/£100k
                    Pipe Lane BB7 2RE    AFR: 2.3
                    £1.6m
                    34 weeks             Waste: 6T/£100k



      ‘Mashing’ real life views with geo based information on mobile phones ...




 Application                                                                      @fairsnape
Wednesday, 7 April 2010
4 Ways Social Media is
                          Changing Business*



            1 From Trying to Sell to Making Connections

            2. From Big Campaigns to Small Acts

            3 From Controlling Our Image to Being Ourselves

            4. From Hard to Reach to Available Everywhere

            How is your business changing ?


* from mashable.com
                                                              @fairsnape
Wednesday, 7 April 2010
‘Free’ Start Up Suggestions …
        Communication … Twitter

        Sharing … Slideshare

        Glue … Google mail

        Blogging …Wordpress

        Collaboration …Google docs


                                                                              Martin Brown
                                                                                 fairsnape
                               Leading and supporting improvement in the built environment
                                                                    fairsnape@gmail.com

                                                                             @fairsnape
Wednesday, 7 April 2010
be2camp clinics:

    One to One hands on 60 minute sessions expert advice

    Kick start your digital journey and set up:

    •Accounts and applications
    •Best practice profiles
    •Recommended contacts
    •Strategies


                                 Lancashire April 2010 onwards -
                                 Leave details if interested.

 Social Media Clinics                                      @fairsnape
Wednesday, 7 April 2010

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Social Media Intro For Lcbpc

  • 1. Martin Brown Fairsnape Leading and supporting improvement in the built environment fairsnape@gmail.com Social Media Introduction and Journey @fairsnape Wednesday, 7 April 2010
  • 2. @fairsnape @fairsnape Wednesday, 7 April 2010
  • 3. Social Media @fairsnape Wednesday, 7 April 2010
  • 4. Social Media @fairsnape Wednesday, 7 April 2010
  • 6. “There go my people. I must find out where they are going so I can lead them.” - French politician Alexandre Ledru-Rollin Social Media @fairsnape Wednesday, 7 April 2010
  • 7. The future is closer than you think Messages with emotions Messages via Twitter 2004 2009 Maps with icons that show Peoples whereabouts via peoples whereabouts Google Latitude Social Media @fairsnape Wednesday, 7 April 2010
  • 8. Web 1.0 Brochures Web 2.0 User Content Social Media @fairsnape Wednesday, 7 April 2010
  • 9. 13% 24% Engaging with 19% 33% Social Media 15% 20% USA Adults 19% 59% 33% 70% 52% 17% 2006 2009 Social Media @fairsnape Wednesday, 7 April 2010
  • 10. “Social media in the built environment has opened doors for individuals to hold conversations and form relationships across organisation boundaries. This is increasingly important as we enter a new decade where success will come from person to person collaboration, rather than last decades business to business focus. Leaders and directors of built environment organisations need to address the benefits that social media will bring … Failure to do so will almost definitely leave them trailing behind their more innovative and successful competitors Social Media @fairsnape Wednesday, 7 April 2010
  • 11. Social Media Journey Social Media @fairsnape Wednesday, 7 April 2010
  • 12. mobile martin brown fairsnape twitter mob: 07776234702 google mail twitter: @fairsnape email: fairsnape(at)gmail.com skype sykpe: fairsnape linkedin: martinbrown blog: www.fairsnape.wordpress.com linkedin blog Business card @fairsnape Wednesday, 7 April 2010
  • 13. Communication @fairsnape Wednesday, 7 April 2010
  • 14. Communication @fairsnape Wednesday, 7 April 2010
  • 15. Communication @fairsnape Wednesday, 7 April 2010
  • 16. Twitter, all about connections: Communication @fairsnape Wednesday, 7 April 2010
  • 17. Communication @fairsnape Wednesday, 7 April 2010
  • 18. Twitter, all about conversations: Communication @fairsnape Wednesday, 7 April 2010
  • 19. Communication @fairsnape Wednesday, 7 April 2010
  • 20. and connections: Communication @fairsnape Wednesday, 7 April 2010
  • 21. big connections: Communication @fairsnape Wednesday, 7 April 2010
  • 22. martin brown @fairsnape Relationships @fairsnape Wednesday, 7 April 2010
  • 23. Geo sharing with Google Maps: eg Supply Chain or Construction Projects Sharing @fairsnape Wednesday, 7 April 2010
  • 24. Powerpoint sharing with Slideshare Sharing @fairsnape Wednesday, 7 April 2010
  • 25. Data sharing with Pachube Sharing @fairsnape Wednesday, 7 April 2010
  • 26. Blogging Sharing @fairsnape Wednesday, 7 April 2010
  • 27. Blogging the new collaborative project diary? Sharing @fairsnape Wednesday, 7 April 2010
  • 28. Organise the world's information and make it universally accessible and useful Do no evil @fairsnape Wednesday, 7 April 2010
  • 29. The easiest way to collaborate on documents. Collaboration @fairsnape Wednesday, 7 April 2010
  • 30. Future of email ? Collaboration @fairsnape Wednesday, 7 April 2010
  • 31. Collaboration @fairsnape Wednesday, 7 April 2010
  • 32. Collaboration @fairsnape Wednesday, 7 April 2010
  • 33. Augmented Reality Water Construction CO2 46T/£100k Pipe Lane BB7 2RE AFR: 2.3 £1.6m 34 weeks Waste: 6T/£100k ‘Mashing’ real life views with geo based information on mobile phones ... Application @fairsnape Wednesday, 7 April 2010
  • 34. 4 Ways Social Media is Changing Business* 1 From Trying to Sell to Making Connections 2. From Big Campaigns to Small Acts 3 From Controlling Our Image to Being Ourselves 4. From Hard to Reach to Available Everywhere How is your business changing ? * from mashable.com @fairsnape Wednesday, 7 April 2010
  • 35. ‘Free’ Start Up Suggestions … Communication … Twitter Sharing … Slideshare Glue … Google mail Blogging …Wordpress Collaboration …Google docs Martin Brown fairsnape Leading and supporting improvement in the built environment fairsnape@gmail.com @fairsnape Wednesday, 7 April 2010
  • 36. be2camp clinics: One to One hands on 60 minute sessions expert advice Kick start your digital journey and set up: •Accounts and applications •Best practice profiles •Recommended contacts •Strategies Lancashire April 2010 onwards - Leave details if interested. Social Media Clinics @fairsnape Wednesday, 7 April 2010