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Democratic Product
Management
How to get innovation out of everyone
in your company
Francisco Trindade - YCTO 2016
Co-Founder at YourGrocer
All things tech and the rest
Consultant at ThoughtWorks
Uk, Germany, India, Brazil, China & Australia
Software Developer by Trade
Computer Engineering
Francisco Trindade
@frankmt
65% say
greengrocers
offer the best
value
10,000+
independent
shops in
Australia
63% would
actually prefer
to shop at
their local
greengrocer
http://ausfoodnews.com.au/2015/08/31/public-opinion-puts-greengrocers-ahead-on-quality.html
How come with these facts...
… we get these results?
People local shops...
...but NEED convenience.
We make it possible.
$2,500,000
worth of local groceries
sold (92% to repeat
customers)
3 Years Down the Track
3,000
customers
80,000
orders placed with
shops
25,000
deliveries
DISCLAIMER
How to
make
innovation
usual?
+
Stop
anyone
from
blocking
ideas?
Every 2 weeks
the whole
company
VOTES
No roadmaps
No hippos*
and it works.
Anyone can
have an idea
Aligned with
company
objectives
Support to write
brief
Present in
prioritisation
meeting
Ideas get voted
Creator
becomes
experiment
leads
Experiment is
reviewed after
completed
Prioritised list of experiments is the
roadmap for next two weeks
One person can only lead one
experiment at a time
All votes count equal
Requires full transparency
Why?
No single point of failure
Decisions close to the
ground
High adaptability
Focus on execution
Cross functional work
Context, lot of it
Why not?
Not for everyone
Aimless roadmap
Process overhead
When do you need control?
The Tech
Dev,QA,Ops
in the same
people
Generalists are
necessary
Microservices
and
MVP’s
Build small
Cards are
actually the
placeholder
for a
conversation
Communication
In Summary
There is life after the 6-12 months
roadmap
Set objectives, leave the solutions to
someone else
Your team can decide better than you
Thank you!
Have you bought your Christmas turkey already?

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