The document describes the Disney method of brainstorming, which divides people into three groups or "rooms" - Dreamers, Realists, and Critics. Dreamers focus on developing wild, imaginative ideas without limitations. Realists then take the ideas and make plans to implement them practically based on available resources. Finally, Critics review the ideas and plans, playing devil's advocate by pointing out potential problems or issues. The goal is to leverage the strengths of different thinking styles at each stage to generate innovative yet feasible ideas and solutions.

1. Brainstorming
The Disney method

2. Rooms Work focus
Room # 1 We are dreamers.
We develop ideas.
Room # 2 We are realists.
We make a plan to make the idea happen.
Room # 3 We are critics / spoilers.
We think about what can go wrong.

3. Don't try to think outside the box - you'll
only manage to expand it a little.
Instead, think in another box.
http://www.inc.com/naveen-jain/dreamers-vs-the-experts-why-you-should-always-bet-on-dreamers-not-experts.html

4. http://designtaxi.com/news/360436/Disney-Brainstorming-Method-Dreamer-Realist-and-Spoiler/
http://www.idea-sandbox.com/blog/2012/03/disney-brainstorming-method-dreamer-realist-and-spoiler/
Use different
rooms for
different
thinking

5. Room # 1
Dreamers at work

6. If you could wave a magic wand and do
anything you want - what would you create?
How would it look? What could you do with
it? How would it make you feel?
http://www.british-assessment.co.uk/articles/a-management-lesson-from-walt-disney

7. In a perfect world, there would be….
http://www.businesssetfree.com/disneys-creativity-strategy/

8. Even the silliest ideas are
taken seriously at Disney.
http://www.fastcompany.com/3029906/agendas/how-disneys-imagineers-keep-the-magic-ideas-coming

9. Room # 2
Realists at work

10. How can you use the essence of an
idea to imagine a more realistic one?
http://www.british-assessment.co.uk/articles/a-management-lesson-from-walt-disney

11. With the resources we have available,
how can we turn this idea into a success?
http://www.businesssetfree.com/disneys-creativity-strategy/

12. Select the 3 best ideas using these 3 criteria
1. Which ideas are the most valuable for users?
2. Which ideas can be quickly implemented and
involve the lowest costs?
3. Which ideas are the most inspiring?
http://business.financialpost.com/2013/10/07/make-your-brainstorming-better-with-this-technique/
http://www.business2community.com/strategy/top-tips-great-brainstorm-session-0984469
http://brynmooth.com/wp-content/uploads/2014/01/CREATIVITY_Better-Brainstorming.pdf

13. http://www.british-assessment.co.uk/articles/a-management-lesson-from-walt-disney

14. Room # 3
Critics at work

15. The critic reviews all the ideas and tries
to punch holes in in the ideas by
playing devil's advocate.
http://www.british-assessment.co.uk/articles/a-management-lesson-from-walt-disney

16. Questions to ask when criticising each of the 3 selected ideas
 Does this idea make sense?
 What are all the problems with this idea?
 How do users value this idea?
 How do you really feel about this idea?
 Is this the best we can do?
 Is it worth our time to work on this idea?
http://www.british-assessment.co.uk/articles/a-management-lesson-from-walt-disney
http://www.businesssetfree.com/disneys-creativity-strategy/

17. Further inspiration
http://www.idea-sandbox.com/blog/2012/03/disney-brainstorming-method-dreamer-realist-and-spoiler/
http://lateralaction.com/articles/walt-disney/
http://www.mycoted.com/Disney_Creativity_Strategy
http://pswelt.wordpress.com/2013/10/13/gathering-ideas-the-walt-disney-brainstorming-method/
http://youtu.be/hE2fZYTdIqA
http://issuu.com/frankcalberg/docs/brainstorming
http://issuu.com/frankcalberg/docs/brainstormingnominalmethod
http://www.slideshare.net/frankcalberg/brainstorming-the-scamper-method
http://www.slideshare.net/frankcalberg/creativity-exercises
http://issuu.com/frankcalberg/docs/redefiningtherulesexercise
http://issuu.com/frankcalberg/docs/eliminatereduceraisecreate
http://www.scribd.com/doc/37923849/Six-thinking-hats
http://www.slideshare.net/frankcalberg/facilitationmoderation-of-meetings
http://www.slideshare.net/frankcalberg/17-ideas-to-make-change-happen-195185