Passworks Pitch

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Copyright © Faber Ventures, 2013
The Europas 2014
11.04.2014
Pass
works

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/ /MARKET
OPPORTUNITY
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Passworks Confidential 11.04.2014
By end of 2013, around 1.4
billion smartphones will
be in use
predicts ABI Research (Feb/2013).
Emergence of new
features, such as mobile
wallets, geo-location, real
time interaction, scheduling.
Global expenditure on
mobile ads will reach
$20.6 billion in 2015
according to Gartner (Jun/2011).
Mobile commerce
shopping will reach $119
billion in 2015, 8% of total
e-commerce market
predicts ABI Research (Feb/2010).
Mobile retail will exceed
$12 billion by 2014 be in
use.
Source: ABI Research
Facebook from near zero
revenue from mobile ads
in Q2 2012 to $882 million
in Q3 2013.
Mobile advertising is sailing the trend of mobile (mobile computing, mobile
commerce, mobile retail, new technologies) and is growing at a fast pace.

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/ /MARKET
OPPORTUNITY
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Brands and Retail Business are eager to explore the emergence of
mobile and social platforms as an opportunity to create an
interconnected and seamless experience between mobile and the
shop floor.
$
INCREASE SHARE
OF MIND
INCREASE SHARE
OF WALLET

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/ /MARKET
OPPORTUNITY
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ü  Eventbride: Sold over 20.000 event tickets using Passbook (iOS wallet) only in the first week.
ü  Sephora: 375.000 of Sephora loyalty program members set up a card in Passbook.
ü  Target: Offers shoppers the ability to save and store mobile coupons.
ü  American Airlines: About 20.000 passes are served each day and American Airlines has around
1.5 million active users of the service.
ü  Auchan: 10.000 people registered for the Passbook loyalty card within a few days of its release.
Passes technology is already a reality with success but still there is a clear
opportunity to cope and explore with mobile wallets in order to maximize
the full customer experience.
Passes technology
success cases

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/ /SOLUTION
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Passworks Concept
Passworks will revolutionize customer
acquisition, consumer engagement and retail
promotions by bridging the gap between the
shop ﬂoor and the digital consumer in an
increasingly competitive mobile world.

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/ /SOLUTION
OVERVIEW
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Integrated solution for
marketing campaign
management
BRANDS WANT TO LEVERAGE CUSTOMER ACQUISITION AND
ENGAGEMENT THROUGH MOBILE DEVICES AND SOCIAL PLATFORMS
INTEGRATED SOLUTION
FOR MOBILE MARKETING
CAMPAIGNS MANAGEMENT (SAAS or API)
Create Segment Distribute Track
ACQUISITION/PROSPECTS + CONVERSION + ENGAGEMENT + INSIGHT

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/ /The Passworks platform
Passworks is a platform that enables customer acquisition
and engagement through the creation of passes and
campaigns according to pre-defined base templates, profile,
location and their distribution directly to customers’ phones through
integration with social networks, among other channels.
HOWIT
WORKS
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Passworks uses Apple Passbook®, Pass
Wallet®, Samsung Wallet®, Google Wallet®
and inclusive other third parties App´s to
distribute campaigns and passes to all
major mobile platforms.

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/ /The Passworks platform
HOWIT
WORKS
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Passworks platform could work either as
ü  a Software as a Service (SaaS) framework
enabling organizations the creation of passes and
distribution according to pre-defined templates;
ü  or an API enabling system integration for pass
creation and distribution, according to each
customers’ business requirements and
parameters;
ü  or as a white label SaaS solution for key
strategic organizations.

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/ /HOWIT
WORKS
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Automated and easy-to-use
system to create passes
and setup campaigns
1 2

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/ /HOWIT
WORKS
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Create Passes: coupons, event
tickets, membership and
loyalty cards
Loyalty Card
Discount Coupon
Ticket

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/ /HOWIT
WORKS
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Configuration of
notifications according
to customer location
Location Based Notification
Configuration of trigger notifications
directly to your customer according to
its location and date.
Push Messages
Instantly send offers, reminders and
updates to customer´s phone through
push notifications.
3

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/ /HOWIT
WORKS
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Effective distribution of
passes according to
customers profile
Integration with Ads API
Integration with Ads API for a faster
and more effective campaign and
passes distribution.
Effective Target Customers
Define customer target profile for a
better and efficient campaigns.
Distribution of Passes
Distribution of the passes and of the
campaign wherever your customers
are.
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/ /HOWIT
WORKS
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Analyze and track the
performance of your
campaigns
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Track Campaign Performance
Real time data to easily and quickly
track and analyze the performance of
your campaign: passes downloads,
installs, redemption rates, etc. This
allows brands to quickly define and
execute actions.

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/ /
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Chilli Beans uses Passworks services to create and distributed loyalty cards to current
clients and prospects. These loyalty cards operate as marketing campaign hosts and can be
activated when needed (geo location), as real time communication platform with the user.
Chilli Beans created and distributed Passbook/
Passwallet loyalty cards for its regular client base
and prospect clients, through Facebook ads.
Two kind of campaigns
were created:
1.  Acquisition
Campaign for
Lisbon users with
interest in similar
products
2.  Engagement
Campaign for
followers of Chilli
Beans FB page
After discovering the FB
campaign, the client can install the
pass on his smartphone and be
targeted with notifications.
Store
Every time a user comes across one of the
locations that was set when the campaign
is created, receives a notification.
All campaigns are tracked
to have analytics and a
deep understanding of the
campaigns.
CAMPAIGN
USECASE
Chilli Beans pass and
campaign example

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Thank you!
Visit us at
www.passworks.io
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Passworks Pitch

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