Brian Rice

Greater New York City Area United States

CEO, Gocella

Advertising / Marketing / PR

I've been in direct marketing and database marketing my entire professional life, mainly focusing on the financial and direct response business through TV, direct mail, data analytics and digital advertising. When I was 19 years old in 1994, I started my first company - a call center focused on generating and qualifying leads for mortgage lending institutions. I then began building new data models that were far superior to any data provider around, leveraging statisticians from groups such as NASA and Navy Intelligence, which lead to my partner and I founding Red Clay Media in 1997, a leading marketing services agency specializing in data analytics for direct response, display advertisi...