Class 7 from our Campaign Builder Class for Social Networks

1. Social Network
Campaign Builder
10 Week Coaching Series
Session 7

2. Game PlanGame Plan
Road Map to SuccessRoad Map to Success
Your 10 Week Campaign Building Game Plan
1. Intro - Positioning and Campaign Building
2. Review and Build a Campaign
3. Facebook Part 1
4. Facebook Part 2
5. Twitter Part 1
6. Twitter Part 2
7. LinkedIN Part 1
8. LinkedIN Part 2
9. Campaign Launch
10. Monitoring for Success

3. ASSIGNMENTASSIGNMENT
Twitter Part 2
1. Start Following people.
2. Research blogs in your industry and set-up RSS feeds.
3. Start Tweeting.
4. Install TweetDeck
5. Set-up account with HooteSuite
6. Get in the conversation.

4. Top Business Generators in LinkedIN
1. Profile Setup
2. Profile Maintenance and Alignment (with outside pages)
3. Adding Connections you have (the selection)
4. Removing Connections who don’t serve you
5. Improve your Google Page Rank results and other
Search
6. References and the Blind Reverse
7. Answers Feature
8. More Free Tools

5. Profile Tune Up
A Goal!
THE GOAL!
Generate
Business!

6. Profile Tune Up
Profile Settings - Allows you to manage profile information,
profile photo visibility, public profile information, status visibility
and member feed visibility.
1. Email Notifications - Allows you to manage contact settings, how you want
to receive messages, notifications and Invitations.
2. Home Page Settings - Allows you to manage Network updates and News
on your home page.
3. RSS Settings - Allows you to enable or disable your private RSS feeds.
4. Groups - Allows you to control Invitations from Groups.
5. Personal Information - Allows you to manage your name, location, display
name, account holder icon settings, email addresses, passwords and a link to
close your account.
6. Privacy Settings - Allows you to manage settings for research surveys,
connections list visibility, profile views, turn on/off ability to see another
members profile picture, profile and status updates, service provider directory,
partner advertising, and authorized applications.
7. My Network - Allows you to tell us how you want to use your LinkedIn
network.

7. Profile Tune Up

8. Your Activity
If your in Sales
be Outbound!

9. LIST ALL WEBSITES
YOUR PAST CONNECTS YOU

10. Profile Tune Up

11. Create Relevancy!
Profile Tune Up

12. Profile Tune Up
Education
Connections Count!

13. Profile Maintenance
Your Alignment

14. Adding Connections

15. Adding Connections
BATCH
THEM!
Don’t Get
Punished!

16. Adding Connections

17. Adding Connections

18. Adding Connections

19. Adding Connections
Be Polite – Take Time
to Connect!

20. The Impact of Connecting

22. Removing Connections!
Connections will not be notified
that they have been removed
from your connections list.
They will be added to your list of
Imported Contacts just in case
you want to re-invite them at a
later date.
Only the member that breaks the
connection can re-initiate that
connection.

23. Contact Settings

24. Improve Your Google Page Rank
Edit your Profile

25. Improve Your Google Page Rank
Contact Settings
1.Create A “Public Profile”
2.Select “Full View”
3.Use Your Actual Name as URL!
4.Use the Link in other Places

26. Improve Your Google Page Rank
Contact Settings

27. References and Blind Reverse

28. Why get recommended?
• It helps you hire and get hired
• It helps connect to customers and partners
• It builds your brand and reputation
• It makes your network more valuable - score
Who should recommend you?
• Former managers
• Colleagues and co-workers
• Customers and clients
• Business partners
Where are recommendations found?
1. Your comment is listed in your profile under
the Recommendations tab.
2. Recommendations you receive are listed
under “Recommendations For” at the bottom
of the “Experience” section.
3. Used by LinkedIN Search
Make a Recommendation

29. Blind Reverse

30. Relevancy Based Content

31. Other Tools

32. Relevancy Based Content

33. Relevancy Based Content

34. Be The Expert

35. Be The Expert

36. Dean, tried the answers portion on LinkedIN and
received a direct hit, someone thanked me, I did
the warm offline transfer and then set my
appointment and closed – too fun, thanks!
Yvonne D. - US Residential
Be The Expert

37. ASSIGNMENTASSIGNMENT
1. Setup Your Profile.
2. Get Peer Input on Your Profile.
3. Setup Outside References to Your Site.
4. Add New Connections.
5. Recommend a Team Member
6. Explore the Answers Section.
Next Session: Monday, August 24th at 3:00 CST – LinkedIN Part 2