This is from Class 3 For APS Campaign Builder Series

1. Social Network
Campaign Builder
10 Week Coaching Series
Session 3

2. Your Instructor Today
Joe Kern
• Operations Manager of Forward Progress, Inc
• Over 25 years in Business Management
• Social Media Expert
• Specializing in Twitter & Facebook
• Background in Print Management
• Specializing in Marketing through Direct Mail
• Certified Inbound Marketing Expert

3. Game Plan
Road Map to Success
Your 10 Week Campaign Building Game Plan
• Intro - Positioning and Campaign Building
• Review and Build a Campaign
• Facebook Part 1
• Facebook Part 2
• Twitter Part 1
• Twitter Part 2
• LinkedIN Part 1
• LinkedIN Part 2
• Campaign Launch
• Monitoring for Success

4. LAST ASSIGNMENT
2. Admin for APS needs to be identified – Kurt Goode
3. Admin for APS needs to fill out Profile Form
4. Everyone turns in BIO, Picture and Social Network Accounts
5. Everyone collects current marketing materials for their
Products & Services
6. Turn in your Ideal Target Definition
7. Define your goals and what you can realistically handle in
leads
9. SEND ALL INFO TO kgoode1@comcast.net
Next Session: Monday, July 27th at 3:00 CST

5. Why Facebook?
 More than 250 million active users
 More than 120 million users log on
to Facebook at least once each
day
 More than two-thirds of Facebook
users are outside of college
 The fastest growing demographic
is those 35 years old and older

6. Business Goals
for Using Facebook?
 Get found by people who are
searching for your products or
services
 Connect and engage with current and
potential customers
 Create a community around your
business
 Promote other content you create,
including webinars, blog articles, or
other resources

7. Setting up your profile
Key Point
On Facebook, Profiles are meant
for people and Fan Pages are
meant for businesses. To fully
engage and leverage Facebook’s
features, you should create a
personal profile.

8. Setting up your profile
www.Facebook.com

9. Setting up your profile
Click on the “Info” tab and
then “Edit Information.”
Basic information: Birthday, hometown,
relationship status.
Personal information: Interests,
activities, and a short “About Me”
description.
Contact information: Email address(es),
phone number(s), location, website.
Education and Work: High schools and
universities you attended, as well as
companies where you worked.

10. Setting up your profile
Basic Information
Education
Work Information

11. Joining Networks
Find some relevant networks to join.
Networks play a key role in helping you
connect with people. You can join a
regional network (one only) and (up to five
total) school or company networks (must
have a valid email address for each).
Joining a network will help people find
you, and will help you rank higher in
Facebook searches when the searcher is
in a common network.

12. Setting up Notifications
Notifications let
you know when
people take
actions on
Facebook related
to you, so you
can quickly
check out a
photo you've
been tagged in
or read a new
posting on your
Wall.

13. Setting up a Cell Phone
You can activate a cell phone to work within Facebook via SMS (Texting)

14. Setting up Privacy Settings
Privacy settings will
assist you if you are
using Facebook for
both business and
personal.

15. Setting up Privacy Settings
It is also important to be
transparent and
authentic when using
social media to market a
business. People like to
connect with people, not
faceless brands.
Furthermore, it is these
personal connections
that will lead to
business, referrals, and
word of mouth marketing
for your company.

16. Adding a Profile Image
Upload a professional photo.
Make sure you use an
photograph that will portray
your image in a business
environment.

17. Adding Profile Information
Upload a professional photo.
Make sure you use a
photograph that will portray
your image in a business
environment.

18. Adding Photographs
You can create Photo Albums and Upload Images to the Albums.
BE AWARE OF THE IMAGES YOU ARE UPLOADING.

19. Finding Friends

20. Posting Information

21. Facebook Page

22. ASSIGNMENT
• Create a Facebook Page
• Upload Profile Photo and create 1 album with 3 images
• Update Profile Information
• Search and connect with Friends
• Post 3 updates. One with a link in it.
Connect with Kurt kgoode1@comcast.net
Next Session: Monday, July 27th at 3:00 CST – Facebook Part 2