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How to Use Webinars to Drive More Business
Webinars ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Dean DeLisle – eMarketing Coach
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Webinars? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Webinars? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Features we like ,[object Object],[object Object],[object Object],[object Object]
Features we like ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
During the Webinar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building an Effective Webinar 10 Steps
#1 Pick an Outcome  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],#1 Pick an Outcome
#2 Your Destination ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#3 Your Data Inventory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#4 Identify & Build Your Team ,[object Object],[object Object],[object Object],[object Object],[object Object]
#5 Your Ideal Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#6 Know Your Audience Better ,[object Object],[object Object],[object Object],[object Object]
#7 Build Your Presentation ,[object Object],[object Object],[object Object],[object Object],[object Object]
#8 Branding Check ,[object Object],[object Object],[object Object],[object Object],[object Object]
#9 Setup Platform ,[object Object],[object Object],[object Object],[object Object]
#10 Promote It ,[object Object],[object Object],[object Object],[object Object]
Assignment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FACEBOOK FAN: www.facebook/ForwardProgress
 
Let’s Connect! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Forward Progress - How to Use Webinars to Promote Your Business

Notas do Editor

  1. Worksheet – page 2
  2. What info do you have prepared to direct your client to? This isn’t just to help you prepare and avoid duplicating effort you’ve already made with writing, images, etc. It’s also to help you close your client in the presentation. You may get a question that you can’t afford to answer in-depth during your presentation – if so, knowing exactly where to send them on your website can help you focus and close in the room. We teach clients to take inventory of every item they have produced relevant to the current proposal. Website Printed brochure….etc. In addition to these tangible items you can use to provide help in preparing for the presentation, your NETWORK is a powerful tool to bring with you in the meeting. Your network is your TEAM in preparing for this presentation …(next slide)
  3. Worksheet p. 5
  4. Once you know who’s actually going to be in the room, you have a couple of tools in your A4S toolbelt you can use. If you’ve gone through the program before, you know about CARE profiles . This is actually next month’s topic – relating to different personality styles – but just for a quick overview…you can probably tell from the interactions you’ve had already what the default way of relating is for your audience. Are they people-people? Mostly interested in connecting others, people getting along together? They’re cooperators. Analyzers are your data people. Regulators will be watching the clock. They might also be sensitive to you driving the agenda in a meeting where you’re the invited guest. Energizers are your cheerleaders. You also know something about people’s motivation and resistance from how we’ve looked at Dr. Bob Wright’s developmental model each month. For example, you might know that your prospect is in a place of scarcity or survival. Maybe they’ve had budget cuts – who hasn’t? – and the only way your solution is going to fly is if you can demonstrate how it is going to resolve their scarcity feeling – make them more $ or save them $. Geographically, what is your audience? On Worksheet p. 6, note what you know about your actual audience.
  5. Once you know who’s actually going to be in the room, you have a couple of tools in your A4S toolbelt you can use. If you’ve gone through the program before, you know about CARE profiles . This is actually next month’s topic – relating to different personality styles – but just for a quick overview…you can probably tell from the interactions you’ve had already what the default way of relating is for your audience. Are they people-people? Mostly interested in connecting others, people getting along together? They’re cooperators. Analyzers are your data people. Regulators will be watching the clock. They might also be sensitive to you driving the agenda in a meeting where you’re the invited guest. Energizers are your cheerleaders. You also know something about people’s motivation and resistance from how we’ve looked at Dr. Bob Wright’s developmental model each month. For example, you might know that your prospect is in a place of scarcity or survival. Maybe they’ve had budget cuts – who hasn’t? – and the only way your solution is going to fly is if you can demonstrate how it is going to resolve their scarcity feeling – make them more $ or save them $. Geographically, what is your audience? On Worksheet p. 6, note what you know about your actual audience.
  6. Once you know who’s actually going to be in the room, you have a couple of tools in your A4S toolbelt you can use. If you’ve gone through the program before, you know about CARE profiles . This is actually next month’s topic – relating to different personality styles – but just for a quick overview…you can probably tell from the interactions you’ve had already what the default way of relating is for your audience. Are they people-people? Mostly interested in connecting others, people getting along together? They’re cooperators. Analyzers are your data people. Regulators will be watching the clock. They might also be sensitive to you driving the agenda in a meeting where you’re the invited guest. Energizers are your cheerleaders. You also know something about people’s motivation and resistance from how we’ve looked at Dr. Bob Wright’s developmental model each month. For example, you might know that your prospect is in a place of scarcity or survival. Maybe they’ve had budget cuts – who hasn’t? – and the only way your solution is going to fly is if you can demonstrate how it is going to resolve their scarcity feeling – make them more $ or save them $. Geographically, what is your audience? On Worksheet p. 6, note what you know about your actual audience.
  7. Once you know who’s actually going to be in the room, you have a couple of tools in your A4S toolbelt you can use. If you’ve gone through the program before, you know about CARE profiles . This is actually next month’s topic – relating to different personality styles – but just for a quick overview…you can probably tell from the interactions you’ve had already what the default way of relating is for your audience. Are they people-people? Mostly interested in connecting others, people getting along together? They’re cooperators. Analyzers are your data people. Regulators will be watching the clock. They might also be sensitive to you driving the agenda in a meeting where you’re the invited guest. Energizers are your cheerleaders. You also know something about people’s motivation and resistance from how we’ve looked at Dr. Bob Wright’s developmental model each month. For example, you might know that your prospect is in a place of scarcity or survival. Maybe they’ve had budget cuts – who hasn’t? – and the only way your solution is going to fly is if you can demonstrate how it is going to resolve their scarcity feeling – make them more $ or save them $. Geographically, what is your audience? On Worksheet p. 6, note what you know about your actual audience.
  8. Once you know who’s actually going to be in the room, you have a couple of tools in your A4S toolbelt you can use. If you’ve gone through the program before, you know about CARE profiles . This is actually next month’s topic – relating to different personality styles – but just for a quick overview…you can probably tell from the interactions you’ve had already what the default way of relating is for your audience. Are they people-people? Mostly interested in connecting others, people getting along together? They’re cooperators. Analyzers are your data people. Regulators will be watching the clock. They might also be sensitive to you driving the agenda in a meeting where you’re the invited guest. Energizers are your cheerleaders. You also know something about people’s motivation and resistance from how we’ve looked at Dr. Bob Wright’s developmental model each month. For example, you might know that your prospect is in a place of scarcity or survival. Maybe they’ve had budget cuts – who hasn’t? – and the only way your solution is going to fly is if you can demonstrate how it is going to resolve their scarcity feeling – make them more $ or save them $. Geographically, what is your audience? On Worksheet p. 6, note what you know about your actual audience.