Short overview on performance optimisation for web and mobile. Focus on front-end optimisation which is ±90% of most performance related consideration. Put together for conference in July 2009. Apologies to anyone referenced but not credited. Will happily do so on request!

1. Performance Optimisation for Web & Mobile Some introductory tips to help you optimise your digital landscape.

9. "We get much more traffic than them." Industry and Competitor Analysis: What are the competitors doing and what are you not doing?

11. Optimised Websites and Mobisites = More Customers = Better Profits!

12. "But it works perfectly on my computer." Technology considerations : Who are your users and what technology do they use (average browser sizes, mobile screen sizes, most popular, etc).

15. "We already have a website." Optimising Delivery: If your core offering is services - check that your serving mechanisms are appropriate. If it is content, ensure that your formatting is appropriate for each device based on the learnings from the technology analysis.

19. "You just have to click on the little box in the corner." Thinking about Navigation .

23. "We are already on Facebook." Social Optimization : Can your users share content between each other. If not, how can they do this, and is it possible to retro-fit content.

26. "Who is Bob and what is he doing on my site?" User Profiling : do you have deep profiles setup and can you mine data from the users? How easy is it for users to setup advanced profiling?

29. Test, test, test and test again..