Presented at SCREENS 2013 in Toronto.
Details at fitc.ca/screens
InteraXon is bringing wearable technology and EEG – technology until only recently available in medical labs – to the consumer space with Muse: a flexible light 6 sensor brain sensing headband and software platform.
Peek underneath the hood of a brain-sensing device like Muse, and you’ll find an innovate process for evaluating, validating and executing user experience into the product design.
In this talk InteraXon CPO and co-founder Trevor Coleman will discuss how his company’s technology is also changing (and challenging) UX and product design conventions. Why this is mission critical to address consumer needs; and how this builds a superior quality product in a still emerging market.
When you’re creating the future of technology you can’t work using outdated methodologies. Peek underneath the hood of Muse, and you’ll find not just the next generation of user interfaces but a cutting edge approach to determining what that exactly is.
11. Where
is
it
today?
Examples
of
current
TCC
applica9ons
(Demonstrate
spectrum
of)
1
Asimo
Robo9cs
2
Matel
Gaming
/
Entertainment
3
Sleep
Trainer
–
health
+
Wellness
4
….
21. “If people are made
safer, more
comfortable, more
eager to purchase,
more efficient, or
just happier, the
designer has
succeeded.”
- Henry Dreyfuss, 1951
22. “Everyone designs who
devises courses of
action aimed at
changing existing
situations into
preferred ones.”
- Herbert Simon, 1969
23. Computer technology may be
strictly logical…
…but our irrational minds are in control
of these rational tools!
24. The human mind is irrational.
Logical Conclusions + Emotional State + Social
Circumstance + Perceptual Biases + etc.
= Decision / Attribution / Action
25. A good technological interface
connects irrational minds to logical
computers…
Logical
Symbol
Manipulator
Irrational
User
Interface Tailored to
Irrational Mind
Controls
26. “Usability” is all about
optimizing this interface.
Logical
Symbol
Manipulator
Irrational
User
Interface Tailored to
Irrational Mind
Controls
32. A sample usability problem.
Irrational
User
CPU
Memory
etc…
Software
Display
(output)
Touchscreen
/ buttons (input)
ERROR
33. We can estimate, but we cannot truly predict
the behaviour of the irrational human mind...
34. We can estimate, but we cannot truly predict
the behaviour of the irrational human mind...
...how could we empathize without
feedback from our audience?
38. User Experience (UX) :Ensuring our
application is not only
usable / functional, but also that it cultivates
certain subjective experiences in people.
40. § Motivations
Why people interact with your application
§ Expectations
How people think it should work
§ Perceptions
How the application influences their senses
§ Abilities
How able they are to interact with the product or the service
§ Context
Where and when do people engage with it? What’s on their mind?
§ Culture
Manners, language, behavioral norms, social norms, expectations, etc.
Designing for “experience”
46. Good enough?
COGNITIVE / PERCEPTUAL
PSYCHOLOGY
User Experience Methodology:
Observe / Analyze
(Re)-Design
Wireframe / Prototype
Evaluate
Implement + Release
A FULL DESIGN PROCESS
BEFORE IMPLEMENTING
47. While the up-front research and design
seemed like the ideal approach...
It doesn’t account for the evolving
nature of real projects (pivots).